Facebook for Business 2014


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Tie Facebook into your online marketing to reach your ideal market. Presented by Coryon Redd to Nevada County Association of Realtors.

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  • Show graph search to demonstrate market research
  • Facebook for Business 2014

    1. 1. 1 Facebook Marketing To Grow Your Business View this presentation online at: http://www.coryon.com/facebook2014 Coryon Redd coryon@gmail.com Coryon.com
    2. 2. What is Marketing?
    3. 3. 3 Here’s What! Marketing 101 (in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? • Simon Sinek TED Talk - goo.gl/4OMRpr Manage your Message – Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
    4. 4. What is Internet Marketing?
    5. 5. 5 Let’s Start with the Basics • Start with a Persuasive Website • Website Visits from Many Sources Search Engines (SEO) Social Media Pay for It – Facebook, Sponsored Search Video Email Lots More Options…
    6. 6. 6 CEO of Batteries4less.com & Coryon.com Internet Marketing Batteries4less.com – Founder of batteries4less.com and Coryon.com Internet Marketing Over 15 Years on the Top of Google Who is Coryon Redd?
    7. 7. 9 Why Bother? • Is Your Market on Facebook? Is your Business Engaging? • Can You Create Good Content? • Can You Answer Questions? • Can You Post Regularly? Facebook – The Big Picture
    8. 8. Facebook Basics Post Interesting, Valuable Content Post Regularly Plan Out your Content Use Pictures and Video Promote in Social Media
    9. 9. 11 • Set up a Business Fan Page • Create Custom Cover Image • Link to Blog Posts, Keep it Fun and Engaging • Read more - socialmediaexaminer.com/facebook-101-business-guide/ Can I Use for My Business?
    10. 10. 12 • Create a Page • Go to Pages then click Create a Page • Upload Timeline Image – 851X315 pixels • Upload Profile Icon – 160X160 pixels • Read More - copyblogger.com/timeline-cover-photo/ • Fill Out all Info – Add More Tabs • socialmediaexaminer.com/facebook-apps-for-custom-tabs/ • Invite Friends How to Do a Facebook Business Page
    11. 11. Facebook Tips and Tricks Change your Cover Image • For Real Estate – Highlight Homes, Include Text • Use a PPT Template - https://www.tabsite.com/blog/facebook-cover-image- powerpoint-design-template-for-pages/ Use Facebook Apps to Do More • Email Sign Up, MLS Listings, Pinterest, & More • Ex. https://www.tabsite.com/blog/website-resizer- the-total-web-solution-for-facebook-pages/
    12. 12. 14 Do you Have a Strategy? • Make a Plan and Keep at it Can Facebook be an Easy Addition? • Facebook Can Be Simple • Post Regularly and Comment Do Likes Really Matter? • Not Really, Unless You are Marketing to Them Facebook Strategy
    13. 13. 15 • Facebook Advertising Means Paying for Eyeballs • Don’t Just Click on Boost Post • Facebook Power Editor • Extension for Google Chrome Browser • Create Custom Audiences • Hidden Posts – Only Seen by Target Audiences • Even Upload Your Email List to a Custom Audience • jonloomer.com/2013/10/29/facebook-custom-audiences- target-email-list/ Facebook Ads Promote Posts to Get Seen
    14. 14. 16 • Hashtags connect your posts to a topic • #realestate, #grassvalley, #etc • Democratic Organization System of Content • Well Established on Twitter and Growing on Facebook • Tagging – Link to Pages and Friends • @Coryon Redd – Links to a Friend • @Grass Valley, California – Links to Any Public Page Hashtags and Tagging
    15. 15. 17 Facebook References The Basics – Facebook Help from Facebook facebook.com/marketing facebook.com/help/382987495087424/ - Pages help Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles mashable.com/category/facebook-marketing-series Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/ Facebook Marketing for Small Businesses socialmediaexaminer.com/facebook-marketing-for-small-business/ The Sizes for All Images on Facebook jonloomer.com/2014/01/20/facebook-image-dimensions/
    16. 16. Consider Blogging as Hub to Online Marketing
    17. 17. Why Should I Blog for Business?
    18. 18. 20 Here’s Why! Blog Marketing to Achieve Business Goals Generate Traffic, Leads and Sales Build Audience and Influence Link Bait for SEO Answer Questions
    19. 19. Blogging Basics Blog Should Be On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
    20. 20. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
    21. 21. 23 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
    22. 22. 24 More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
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