Branding and Linkedin for NCOPresentation Transcript
Introduction to LinkedinCoryon ReddThe Accessible Expert atCoryon.com Internet Marketing530-277-2940Linkedin.com/in/coryonreddFacebook.com/CoryonMarketingGo to http://www.slideshare.net/coryon/linkedin-nco-2013 to view this presentation.
Why do social marketing?• Find business leads and advice• Build prestige – Content is King• Find a job and get found for a job• Tie social media together• Answer questions, ask questions• Build your business network• Use your connections to introduce youLinkedin is Social MediaMarketing for Business
3• Linkedin is Facebook for business• Social interactions and networking• Key Parts – Profile, Messages, Updates, Groups• Over 200 million members worldwide… and growing• Linkedin profiles act as resumes in the digital age• Free for most features and paid membership for more• Learn more: learn.linkedin.com/what-is-linkedin/What is ?
4• Professional and great business prospects use Linkedin• Easy to do• Find expert advice and build your tribe• Very large network of prospects, experts and employers• Generate leads and business by sharing your expertise• Answer any business question• Improve SEO – Google is paying attentionWhy do ?
5• Sign up for a free account• Optimize your profile• Import connections from email• Search for your business interest in groups• Set up a Company pageGetting Started
6• A Linkedin Profile is like a resume!• Good profile picture• Head should fill most of frame• Include past job and education history• Use headline to sell yourself – 120 char• Fill out profile completely• Use keywords and get FOUND• Work to get recommendations andendorsementsSetting Up & Optimizing Your Profile• Set your public profile to show everything
7• Import contacts – Email & Facebook• Don’t invite non-users to join Linkedin• Look through Linkedin recommendations• Connect with people you meet inbusiness and events• Use Linked Groups to meet people• Thank new connections with a brief message• Learn more: www.socialmediaexaminer.com/linkedin-tips-business-building/Building Connections
8• Linkedin Groups can be set upby any member• Easier to find groups than tostart a new one• Look at Group Statistics• Members, Demographics & Activity• Ask to join all relevant groups• Contract Group owner – Nicely!• Ask about group and usageFind Groups and Participate
9• Go to www.linkedin.com/company/add/show to add acompany page• Add Admin users to help• Add Products & Services –Name, category, image, and description• Request recommendations for products or services• Learn more: learn.linkedin.com/company-pages/ orwww.youtube.com/watch?v=WLVZ2fselyoSet up a Company Page
10Linkedin ReferencesThe Basics – Linkedin Help from Linkedinhttp://help.linkedin.com/app/home/Hubspot – Lots and lots of Linkedin resourceshttp://www.hubspot.com/linkedin-for-business-marketing-hub/Marketingprofs – Another big list including articles, webinars and blog postshttp://www.marketingprofs.com/topic/all/linkedinB2B Marketing on Linkedin vs. Facebookhttp://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-resources/Local Linkedin Consultant, Christine Hueber -http://christinehueber.com/category/linkedin/Linkedin Now Over 200 Million Usershttp://blog.linkedin.com/2013/01/09/linkedin-200-million/Character limits in Linkedin Profilehttp://community.linkedin.com/questions/4568/maximum-characters-counts-for-2013.html