Blogging for Writers - Engage Your Audience Online

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What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively. …

What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively.
Presented for the Gold Country Writers group on April 16th 2014 by Coryon Redd.
Topics covered include:
Why Writers Should Blog
Blogging Best Practices
Finding and Engaging your Ideal Audience
Why Wordpress is a Good Choice for Blogging
Manage your Blogging with an Editorial Calendar

More in: Education , Technology , Design
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  • 1. 1 Social Networking and Blogging for Writers Presented by: Coryon Redd coryon@gmail.com www.linkedin.com/in/coryonredd View this presentation online at: http://www.coryon.com/goldcountrywriters
  • 2. What is Internet Marketing?
  • 3. 3 Let’s Start with the Basics • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options…
  • 4. Why Should Writers Blog?
  • 5. 7 Here’s Why! Blog Marketing Starts with Content Generate Traffic, Leads and Sales Build Audience and Influence Build Trust and Relationships Publishers Won’t Market for You
  • 6. 8 What are your Blogging Goals? Marketing – Branding, Content, Generate Leads Build Customer Engagement Increase Brand Awareness Good Content • What Topics Are You Going To Write About? • What is Expertise, Passion, & Mission? Website Traffic, Generate Leads, Sales
  • 7. Make your Blog the Hub of your Online Marketing
  • 8. Are you ready to stand out?
  • 9. Blogging Basics Blog Should Be On your Website Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
  • 10. Spread the Word Blogger Outreach Where do Book Enthusiasts Hangout? Start at Goodreads.com RSS Directories Press Releases Social Media • Facebook, Twitter, Google+, etc. Tie into your Website and Email
  • 11. 13 • Develop an editorial policy / mission statement • What is your voice? – Clear content, style and tone • Show your expertise – Build your prestige • Check your spelling and grammar • Don’t market directly through your blog • Plan your content ahead of time • Use multimedia content – Pictures, videos, etc. • Use good titles – descriptive and eye catching • Interact – reply to comments • Distribute – Use Google+, Twitter, Facebook • Read more - http://www.coryon.com/blogging-best-practices Blogging Best Practices
  • 12. Find your Audience, Plan your Content Who’s your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Your Readers Social Listening Tools • Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
  • 13. 15 Find Forums and Blogs • Search for “keyword” – add forum or blog • Search for topic - add ”leave a reply” • Use Google Alerts. Find Top Users • Who posts/comments the most Create a Profile • Be honest and add link to your website Find your Fish Research your Market
  • 14. 16 Tie your Blog into your Existing Marketing • Events, Website, Social Media Engage your readers • Reply to comments, promote conversation Seek out your audience • Find influencers and interact • Follow them, connect, comment, work at it! Build Community, Recruit Evangelists • Guest Blogging - Offer to contribute and ask for guest blogs too. • Email everyone mentioned and ask for cross promotion Build Community Connect your Blog to your Website
  • 15. 17 Blogging for Business: Pick a platform (Psst… It’s Wordpress) • Wordpress – Free, open source, easy to install on most hosts. • Others include: blogger.com, tumblr.com, squidoo.com, hubpages.com • Wordpress.org – Build a website and/or blog. Download, themes, plugins, and get support. • Blogging – It’s got that too.
  • 16. 18 Why use WordPress? • Easy to use • Lives on your website • Free • Many Themes available – Most are free • SEO friendly • Plugins allow customization • Big user community • Lots of support A Few Words about WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org
  • 17. 19 Wordpress Support and Tutorials http://becomeablogger.com/ Learn how to blog and use word press http://wordpress.org/extend/themes/ Over 1000 free themes http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/ Big list of wordpress tutorials http://www.siteground.com/tutorials/wordpress/ List of specific WordPress articles including setup, SEO and backup http://www.youtube.com/watch?v=MWYi4_COZMU 45 minute tutorial on how to use WordPress
  • 18. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
  • 19. Editorial Calendar (Oh no, it’s a spreadsheet)
  • 20. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
  • 21. Create Focus Target Your Market Plan Content Measurement = Simplified Marketing The Big Picture
  • 22. Don’t Get Overwhelmed
  • 23. Simplify Your Marketing
  • 24. 26 Content is King Blogging, Video, Web Pages, & More
  • 25. 27 Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs
  • 26. 28 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
  • 27. 29 More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
  • 28. 30