1
Blogging to Grow your Business
2
View this presentation online at:
http://www.coryon.com/nco-blogging
Coryon Redd
coryon@gmail.com
Coryon.com
Erin Thiem
...
Why Should I Blog for Business?
4
Here’s Why!
Blog Marketing to Achieve Business Goals
Generate Traffic, Leads and Sales
Build Trust, Audience and Influen...
5
What are your Blogging Goals?
Marketing – Branding, Content, Generate Leads
Build Customer Engagement
Increase Brand Awa...
What is Marketing?
7
Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
• ...
8
Get to Know
the Outside Inn
History
Mission
A Bit about the Hospitality Industry
Locally Focused Marketing
Learn more at...
9
http://outsideinn.com/blog/hallmark-movie-the-christmas-card-locations.htm/
The movie “The Christmas Card”
brings visito...
10
• Look at past blog posts to
see if they can be updated
• Add text to images to bring
blog content to life
• Create Pin...
11
What do People Love?
Epic Outside Inn Blog Giveaway
• Encourages local businesses
to donate items
• Visitors must comme...
Make a Blog the Hub
of your Online Marketing
13
14
Blogging Basics
Blog Should Be On your Website
Use Keywords in your Blogs (Don’t go nuts)
Set a Goal for Frequency of Post...
Find your Audience, Plan your Content
Who’s your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword R...
Blogging Tips and Tricks
Answer Questions
• Questions Audience is Asking and Should be Asking
Cross Promotion and Co-Marke...
18
Why use WordPress?
• Easy to Use
• Lives on your Website
• Free
• Many Theme Options – Many are Free
• SEO Friendly
• P...
19
WordPress Support and Tutorials
Learn How to Blog and Use WordPress
http://becomeablogger.com/
Thousands of Free Themes...
20
21
22
23
24
25
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Bloggin...
26
More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/edit...
27
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Blogging To Grow Your Business for Nevada County Online

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Learn how to blog to grow your business and engage your best customers. This presentation was created for Nevada County Online and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • What is Interesting, Important and Sharable?
    Share insights into your company
    Provide information and news
    Reduce customer service calls
    Promote new products and services

  • Your blog needs to be focused to be effective.

  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • Comment from Erin. If she talked about the features of the motel it would be boring. Instead – Why? Because we love Nevada City! Share our passion then come stay with us.
  • As an example of promoting in social media.
  • Repeated because it will likely be first slide of second session
  • Niche marketing – Where’s your market?
    Keyword research – Google Keyword Tool and Google Trends
    http://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=q
    Survey customers
    Social listening tools
    Topsy.com
    Littlebird.com
    Google Alerts
    Google Search
  • Cooperation with Partners - Ex. Of Pinterest then email to everyone tagged asking for them sharing.
    Example of Erin Creating Articles on outsideinn.com based on blog themes – Erin will demo on site.
    ** For Coryon - Review Outside Inn Analytics to see what worked
    ** Erin will outline success stories about writing specific blogs. Also step by step for a couple of blogs


  • Example of the innards of WP
  • More WP innards
  • Adding images to WP blog post
  • SEO by Yoast
  • Transcript of "Blogging To Grow Your Business for Nevada County Online"

    1. 1. 1 Blogging to Grow your Business
    2. 2. 2 View this presentation online at: http://www.coryon.com/nco-blogging Coryon Redd coryon@gmail.com Coryon.com Erin Thiem erin@outsideinn.com
    3. 3. Why Should I Blog for Business?
    4. 4. 4 Here’s Why! Blog Marketing to Achieve Business Goals Generate Traffic, Leads and Sales Build Trust, Audience and Influence Link Bait for SEO Answer Questions
    5. 5. 5 What are your Blogging Goals? Marketing – Branding, Content, Generate Leads Build Customer Engagement Increase Brand Awareness Good Content • What Topics Are You Going To Write About? • What is Expertise, Passion, & Mission? Website Traffic, Generate Leads, Sales
    6. 6. What is Marketing?
    7. 7. 7 Here’s What! Marketing 101 (in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? • Simon Sinek TED Talk - goo.gl/4OMRpr Manage your Message – Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
    8. 8. 8 Get to Know the Outside Inn History Mission A Bit about the Hospitality Industry Locally Focused Marketing Learn more at Outsideinn.com/about-us/
    9. 9. 9 http://outsideinn.com/blog/hallmark-movie-the-christmas-card-locations.htm/ The movie “The Christmas Card” brings visitors to Nevada City. Match your blog content to the market! What’s Interesting & Relevant?
    10. 10. 10 • Look at past blog posts to see if they can be updated • Add text to images to bring blog content to life • Create Pinterest friendly images • Pin and drive traffic to blog • http://outsideinn.com/blog/best -of-nevada-county-hikes.htm/ What Works?
    11. 11. 11 What do People Love? Epic Outside Inn Blog Giveaway • Encourages local businesses to donate items • Visitors must comment to enter • Sharing on social media doubles your chances • Very popular because people win great stuff!
    12. 12. Make a Blog the Hub of your Online Marketing
    13. 13. 13
    14. 14. 14
    15. 15. Blogging Basics Blog Should Be On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
    16. 16. Find your Audience, Plan your Content Who’s your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Your Customers Social Listening Tools • Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
    17. 17. Blogging Tips and Tricks Answer Questions • Questions Audience is Asking and Should be Asking Cross Promotion and Co-Marketing Contests and Giveaways Use Blog to Create Content on your Website Use Stock Photography
    18. 18. 18 Why use WordPress? • Easy to Use • Lives on your Website • Free • Many Theme Options – Many are Free • SEO Friendly • Plugins & Widgets • Lots of Support A Few Words about WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org
    19. 19. 19 WordPress Support and Tutorials Learn How to Blog and Use WordPress http://becomeablogger.com/ Thousands of Free Themes http://wordpress.org/extend/themes/ Big list of WordPress Tutorials http://www.syntaxxx.com/15-best-wordpress-tutorials-for-beginners/ List of WordPress Articles including Setup, SEO and Backup http://www.siteground.com/tutorials/wordpress/ Detailed Tutorial on How to Use WordPress http://youtu.be/G8o8u7OtuZY
    20. 20. 20
    21. 21. 21
    22. 22. 22
    23. 23. 23
    24. 24. 24
    25. 25. 25 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
    26. 26. 26 More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
    27. 27. 27
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