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The Secrets of Search for Sacramento State
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The Secrets of Search for Sacramento State


Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.

Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.

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  • 1. Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonreddFor Sacramento State UniversityView this presentation online at: https://www.slideshare.net/coryon/the-secrets-of-search-for-sacstate 1
  • 2. Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet MarketingBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.com a Multi-Million $$ Success Story 2
  • 3. What is Internet Marketing?Let’s start with the basics…• Start with a persuasive website• Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 3
  • 4. Where Do I Start?
  • 5. Get to the Top of Google Why Google? • 80% of US search market • Top rankings mean you get FOUND • Great Return on Investment (ROI) • Great way to build local business Google is an 800 lb Gorilla5
  • 6. Google Marketing for Successful Thinkers 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest6
  • 7. People are Searching for your Business… Right Now!What are Keywords? The Exact Ways People Search GoogleWhat are People Searching for? Use the Google Keyword Tool (Google it)What are Target Keywords? The Most Important Keywords – Relevancy and # of SearchesWhat does it mean for my Website? Create Keyword-Focused Landing Pages7
  • 8. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links8
  • 9. Content is King Blogging, Video, Web Pages, & More9
  • 10. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs10
  • 11. SEO is your Ace in the Hole Win the Game and Make More Money11
  • 12. Go to Coryon.com to learn more.