Internet Marketing Intro – Part 3
Introduction to Blogging & Social Media
Social Media Marketing
• Why Do SMM?
• WordPress – Build a website quickly
• Finding Blogs and Getting Started
• Blogging – Content, Prestige and Participation
• Using Blogging and Social Sites for SEO
• Facebook and Twitter
Social Media Marketing:
Fish where the fish are!
Why do social marketing?
• The new word of mouth.
• Build links. Build PageRank.
• Reputation counts for SEO.
• Find undiscovered markets.
• Build prestige – Content is King.
• Supports other Internet marketing.
• Listening post
- Learn about your market and reputation.
Social Media Marketing (SMM)
Social Media Marketing (SMM) Glossary
• Social Networking – Websites where users can create a profile, interact
with each other through updated feeds and share content – urls, blogs,
videos, images, groups, etc.
• Blog – Contraction of “web log”. Shared opinions with regular posts and
multimedia content. Free tools like wordpress.org and blogger.com
• Blogosphere – Conversations happening in blogs / forums.
• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.
• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy
bookmarking of your site.
• Forum – Section of a website where users can post questions and
opinions. Visitors comment and develop discussion threads over time.
• Post – Within a blog or social site, the original written blurb, essay, etc.
• Comment – Replies to a post.
• Thread – The combination of blog posts and comments that create an
• Lurker – 90% of users don’t post – they lurk. No comments.
• Flaming – Comments based on name calling and vulgarity, not intelligent
• Permalink – Address of the URL for a blog post or piece of content, not an
address with changing content.
• RSS – Really Simple Syndication. Subscribe to content on blogs or other
social media sites. Use Google RSS Reader google.com/reader.
• Trackback – A way for web authors to request a notification when someone
links back to content on their blog.
Social Media Marketing (SMM) Glossary
Prestige and Participation
• Find Topics
• Search using: keyword lists, website
specialties, Google Alerts and favorite
• Develop prestige
• Answer questions / share expertise.
• Don’t promote your business (at first).
• The more you comment the better –
just make them good.
• Create content on your website.
– Articles, blog posts, promotions,
coupons, Facebook specials, etc.
Why should I blog?
• Promoting website usage
• Building links to your website
• Sharing insight into your company with customers
• Promoting new products or services
• Increasing brand awareness
• Promoting upcoming promotions or events
• Providing information and news
• Reducing customer service calls
Blogging Best Practices
• Develop an editorial policy / mission statement
• What is your voice? – Clear content, style and tone
• Show your expertise – Build your prestige
• Check your spelling and grammar
• Don’t market directly through your blog
• Plan your content ahead of time
• Use multimedia content – Pictures, videos, etc.
• Use good titles – descriptive and eye catching
• Interact – reply to comments
• Distribute – Use social bookmarking, Twitter, Facebook
• Read more - http://www.coryon.com/blogging-best-practices
WordPress - Tools of the Trade
• Wordpress – Free, open source, easy to
install on most hosts.
• Wordpress.org – Download, Themes,
Plugins, Forums and Support.
• Blogging – It’s got that too.
• Others include: blogger.com, hubpages.com,
Why use WordPress?
• Easy to use
• Many Themes available – Most are free
• Built in Blog
• SEO friendly
• Plugins allow customization
• Big user community
• Lots of support
Introduction to WordPress
WordPress is a free and easy to use tool
to build websites. www.wordpress.org
Wordpress Support and Tutorials
Learn how to blog and use word press
Over 1000 free themes
Big list of wordpress tutorials
List of specific WordPress articles including setup, SEO and backup
45 minute tutorial on how to use WordPress
Finding Blogs and Getting Started
• Find Forums and Blogs
• Google search for “keyword” +forum or +blog
• Google for topic and +”leave a reply”
• Use Google Alerts.
• Find Top Users
• Who posts the most, Power users page, most
comments on posts.
• Create profile
• Add homepage of your website to profile and
• Informational - Tips and tricks, hard to find how-to's.
• News - Breaking news, events, celebrity gossip, politics
even new products.
• Humor – Stories, jokes, odd pictures, mocking cartoons
or a video from your childhood.
• Controversy - Provide a opinion that is not generally
accepted. Use with caution.
• Tools - Make a tool that enough people will use and
• Relevant blogs only – Do not bother commenting on non-relevant
blogs or ones littler with non-relevant comments.
• No advertising - Never try to sell anything unless asked.
• Useful and informational - Keep your comment on topic and useful to
Traffic can convert if highly relevant
Develop leads over time
Tend to loose value over time or get
buried just as a blog does.
Can be deleted by blog owner.
Facebook and Twitter
• Create a Business page and post regularly
• Ask for Likes. 25 Likes needed to pick URL
– Go to facebook.com/username
• Distribute blog and website content
• Use tools to post blogs to Twitter and FB
• Look into Facebook targeted advertising
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
Blogging glossary (including dofollow/nofollow)
21 Tactics to increase blog traffic
7 tips to increase your blog comments
Tips and lots of links for small business owners
More Blogging and SMM References
Why a blog should have an editorial policy
Blog Commenting to increase PageRank
How to find dofollow blogs:
Ad Age list of top marketing blogs
2011 review of best blogging software