• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social marketing and blogging 2012

on

  • 1,706 views

 

Statistics

Views

Total Views
1,706
Views on SlideShare
1,166
Embed Views
540

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 540

http://www.coryon.com 537
http://www.highsierradesign.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social marketing and blogging 2012 Social marketing and blogging 2012 Presentation Transcript

    • Internet Marketing Intro – Part 3 Coryon Redd coryon@gmail.com Coryon.com Presented by:2
    • Internet Marketing: Introduction to Blogging & Social Media Social Media Marketing • Why Do SMM? • Glossary • WordPress – Build a website quickly • Finding Blogs and Getting Started • Blogging – Content, Prestige and Participation • Using Blogging and Social Sites for SEO • Facebook and Twitter3
    • Social Media Marketing: Fish where the fish are!4
    • Social Media Marketing (SMM)Why do social marketing?• The new word of mouth.• Build links. Build PageRank.• Reputation counts for SEO.• Find undiscovered markets.• Build prestige – Content is King.• Supports other Internet marketing.• Listening post - Learn about your market and reputation. 5
    • Social Media Marketing (SMM) Glossary Part 1• Social Networking – Websites where users can create a profile, interact with each other through updated feeds and share content – urls, blogs, videos, images, groups, etc.• Blog – Contraction of “web log”. Shared opinions with regular posts and multimedia content. Free tools like wordpress.org and blogger.com• Blogosphere – Conversations happening in blogs / forums.• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy bookmarking of your site.• Forum – Section of a website where users can post questions and opinions. Visitors comment and develop discussion threads over time. 6
    • Social Media Marketing (SMM) Glossary Part 2• Post – Within a blog or social site, the original written blurb, essay, etc.• Comment – Replies to a post.• Thread – The combination of blog posts and comments that create an ongoing discussion.• Lurker – 90% of users don’t post – they lurk. No comments.• Flaming – Comments based on name calling and vulgarity, not intelligent discourse.• Permalink – Address of the URL for a blog post or piece of content, not an address with changing content.• RSS – Really Simple Syndication. Subscribe to content on blogs or other social media sites. Use Google RSS Reader google.com/reader.• Trackback – A way for web authors to request a notification when someone links back to content on their blog. 7
    • Social Marketing: Prestige and Participation• Find Topics • Search using: keyword lists, website specialties, Google Alerts and favorite topics.• Develop prestige • Answer questions / share expertise. • Don’t promote your business (at first). • The more you comment the better – just make them good.• Create content on your website. – Articles, blog posts, promotions, coupons, Facebook specials, etc. 8
    • Social Marketing: Why should I blog?• Promoting website usage• Building links to your website• Sharing insight into your company with customers• Promoting new products or services• Increasing brand awareness• Promoting upcoming promotions or events• Providing information and news• Reducing customer service calls9
    • Social Marketing: Blogging Best Practices• Develop an editorial policy / mission statement• What is your voice? – Clear content, style and tone• Show your expertise – Build your prestige• Check your spelling and grammar• Don’t market directly through your blog• Plan your content ahead of time• Use multimedia content – Pictures, videos, etc.• Use good titles – descriptive and eye catching• Interact – reply to comments• Distribute – Use social bookmarking, Twitter, Facebook• Read more - http://www.coryon.com/blogging-best-practices 10
    • Social Marketing: WordPress - Tools of the Trade • Wordpress – Free, open source, easy to install on most hosts. • Wordpress.org – Download, Themes, Plugins, Forums and Support. • Blogging – It’s got that too. • Others include: blogger.com, hubpages.com, squidoo.com, typepad.com11
    • Introduction to WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org Why use WordPress? • Easy to use • Free • Many Themes available – Most are free • Built in Blog • SEO friendly • Plugins allow customization • Big user community • Lots of support12
    • Wordpress Support and Tutorialshttp://becomeablogger.com/Learn how to blog and use word presshttp://wordpress.org/extend/themes/Over 1000 free themeshttp://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/Big list of wordpress tutorialshttp://www.siteground.com/tutorials/wordpress/List of specific WordPress articles including setup, SEO and backuphttp://www.youtube.com/watch?v=MWYi4_COZMU45 minute tutorial on how to use WordPress 13
    • Social Marketing: Finding Blogs and Getting Started • Find Forums and Blogs • Google search for “keyword” +forum or +blog • Google for topic and +”leave a reply” • Use Google Alerts. • Find Top Users • Who posts the most, Power users page, most comments on posts. • Create profile • Add homepage of your website to profile and honest details.14
    • Social Marketing: Link Baiting • Informational - Tips and tricks, hard to find how-tos. • News - Breaking news, events, celebrity gossip, politics even new products. • Humor – Stories, jokes, odd pictures, mocking cartoons or a video from your childhood. • Controversy - Provide a opinion that is not generally accepted. Use with caution. • Tools - Make a tool that enough people will use and talk about.15
    • Social Marketing: Blog Commenting Good Bad Free. Low value Usually relevant Tend to loose value over time or get buried just as a blog does. Traffic can convert if highly relevant Can be deleted by blog owner. Develop leads over time• Relevant blogs only – Do not bother commenting on non-relevant blogs or ones littler with non-relevant comments.• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your comment on topic and useful to the conversation. 16
    • Social Marketing: Facebook and Twitter • Create a Business page and post regularly • Ask for Likes. 25 Likes needed to pick URL – Go to facebook.com/username • Distribute blog and website content http://www.coryon.com/social-media-blog- distribution • Use tools to post blogs to Twitter and FB – Tweetdeck.com – http://en.wikipedia.org/wiki/Social_network_aggregation #Social_network_aggregators • Look into Facebook targeted advertising – http://www.facebook.com/advertising/17
    • SMM Books you should read18
    • Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas http://www.copyblogger.com/Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/19
    • More Blogging and SMM ReferencesWhy a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.htmlBlog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/Ad Age list of top marketing blogs http://adage.com/power150/2011 review of best blogging software http://blog-software-review.toptenreviews.com/ 20
    • THANK YOU21