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Pinterest for Business Sierra Commons Winter 2013


Learn how to use Pinterest for your business. Marketing presentation by Coryon Redd to Sierra Commons 2013.

Learn how to use Pinterest for your business. Marketing presentation by Coryon Redd to Sierra Commons 2013.

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  • 1. Introduction to Pinterest for Business Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-277-2940 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketing Pinterest.com/coryonGo to www.slideshare.net/coryon/pinterest-for-business-sierra-commons-winter-2013to view this presentation.
  • 2. What is ?• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards• Pins allow you to create a board based on a topic• Combines focus on the visual and sharing• Share pins, comment and follow • Step 1 – Sign up • Step 2 – Install bookmarklet in your browser(s) • Step 3 – Setup your profile – Image, verify website, your info • Step 4 – Integrate into Facebook, Twitter, and other social media 2
  • 3. Glossary• Board – Group of pins related to a topic• Private Board – Board shared by invitation only• Pin – Add image or video to a board• Pinner – If you do a pin, guess what, you’re a pinner• Repin – Find a pin on Pinterest then add to one of your boards• Follow – Get a feed of what your favorite people are doing• Likes – Liking a pin adds to your “Likes” not your boards 3
  • 4. Who’s on ?• Pinterest is VERY popular and growing quickly• Fastest website to grow to 100 million users • 12 Million Unique Visitors per month • 68% women, higher income, 15.8 minutes per visit • Most people repin and pin – few comment • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://www.repinly.com/stats.aspx• http://youtu.be/AfyByLwiIe8 - Pinterest marketing video• Why people like Pinterest – White paper with interviews • http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper 4
  • 5. How to use ?• Using bookmarklet – Install in browser as add on or extension• Adding a caption and comments• Search for things you’re interested in • Create boards for both business and personal • Great way for people to get to know you and what you like• Follow the boards and the users you like• Public boards vs. private boards, sharing boards• Set up a business account• Integrate into your website with Follow button http://business.pinterest.com/ 5
  • 6. Pinterest MarketingWhy Bother? • Is your market on Pinterest? • Review Pinterest demographicsIs your Business Engaging? • Can you create good content? • Do you have a good eye for images?Do you have a Strategy? • Pinterest can fit into your existing marketing plan • Create an editorial calendarCan Pinterest be an Easy Addition? • Pinterest can be simple, but don’t expect much • Pins, repins and comments should be regularWhat Really Matters on Pinterest? • Show your personality, consider a marketing campaign, networking 6
  • 7. Planning a Contest Set goals for contest - Sales, branding, social engagement Set budget and staff time What are you giving away? – It has to be worth winning How long will the contest run? – Shorter is better How will people enter contest? Comment on your board Pin an image from your site Create their own board Track entrys Use hashtags to track ie.#coryon Set email notifications to track pins7
  • 8. Running a ContestBuild a graphic and pin it to a Contest boardReward everyone who entersPromote – Blog, Facebook, Twitter, Email, Google+ Post daily with contest updatesPick a winner – Pick your favorite or random.orghttp://www.socialmediaexaminer.com/pinterest-contest/Track results – Did you meet your goals? Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/ 8
  • 9. Contest ResourcesHow to run a Pinterest contesthttp://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-contest-on-pinterest/Before running a contest consider the laws of your state:CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtmlHow to run a social media contesthttp://unbounce.com/social-media/social-media-contests-for-beginners/Very good powerpoint on how to run an online contesthttp://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-contest-or-sweepstakes 9
  • 10. Case Studies• Etsy.com Case Study from Pinterest • http://business.pinterest.com/case-study-etsy/• Pinterest Contest Case Study • http://www.marketingsherpa.com/article/case-study/email-marketing- pinterest-contest#• Beyond Facebook & Twitter: Case Study batteries4less.com • http://www.youtube.com/watch?v=08M_FFJwe6410
  • 11. Tricks and Tools• See what other companies have pinned • Ex. http://pinterest.com/source/overstock.com/• Search on Pinterest for your market • Tip – Use Google and limit search to last week or month • Ex. Search for “pinterest ‘keyword’ “ • Use search tools to limit to very recent pages• Create a video board – Share resources you like• Use #hashtags to track trends and promote your biz11
  • 12. Pinterest ReferencesPowerPoint on how to user Pinteresthttp://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788Pinterest as a shopping referral toolhttp://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/Article about Pinterest marketing with good tipshttp://www.stepforth.com/blog/2012/pinterest-marketing/The Marketer’s Guide to Pinterest for SEOhttp://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspxMany resources, tools and articleshttp://agbeat.com/lists/37-pinterest-resources/Pinterest articles from Social Media Examinerhttp://www.socialmediaexaminer.com/tag/pinterest/Good white paper with interviews of why people like Pinteresthttp://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper12