Transcript of "Pinterest for Business Sierra Commons Winter 2013"
Introduction to Pinterest for Business Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-277-2940 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketing Pinterest.com/coryonGo to www.slideshare.net/coryon/pinterest-for-business-sierra-commons-winter-2013to view this presentation.
What is ?• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards• Pins allow you to create a board based on a topic• Combines focus on the visual and sharing• Share pins, comment and follow • Step 1 – Sign up • Step 2 – Install bookmarklet in your browser(s) • Step 3 – Setup your profile – Image, verify website, your info • Step 4 – Integrate into Facebook, Twitter, and other social media 2
Glossary• Board – Group of pins related to a topic• Private Board – Board shared by invitation only• Pin – Add image or video to a board• Pinner – If you do a pin, guess what, you’re a pinner• Repin – Find a pin on Pinterest then add to one of your boards• Follow – Get a feed of what your favorite people are doing• Likes – Liking a pin adds to your “Likes” not your boards 3
Who’s on ?• Pinterest is VERY popular and growing quickly• Fastest website to grow to 100 million users • 12 Million Unique Visitors per month • 68% women, higher income, 15.8 minutes per visit • Most people repin and pin – few comment • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://www.repinly.com/stats.aspx• http://youtu.be/AfyByLwiIe8 - Pinterest marketing video• Why people like Pinterest – White paper with interviews • http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper 4
How to use ?• Using bookmarklet – Install in browser as add on or extension• Adding a caption and comments• Search for things you’re interested in • Create boards for both business and personal • Great way for people to get to know you and what you like• Follow the boards and the users you like• Public boards vs. private boards, sharing boards• Set up a business account• Integrate into your website with Follow button http://business.pinterest.com/ 5
Pinterest MarketingWhy Bother? • Is your market on Pinterest? • Review Pinterest demographicsIs your Business Engaging? • Can you create good content? • Do you have a good eye for images?Do you have a Strategy? • Pinterest can fit into your existing marketing plan • Create an editorial calendarCan Pinterest be an Easy Addition? • Pinterest can be simple, but don’t expect much • Pins, repins and comments should be regularWhat Really Matters on Pinterest? • Show your personality, consider a marketing campaign, networking 6
Planning a Contest Set goals for contest - Sales, branding, social engagement Set budget and staff time What are you giving away? – It has to be worth winning How long will the contest run? – Shorter is better How will people enter contest? Comment on your board Pin an image from your site Create their own board Track entrys Use hashtags to track ie.#coryon Set email notifications to track pins7
Running a ContestBuild a graphic and pin it to a Contest boardReward everyone who entersPromote – Blog, Facebook, Twitter, Email, Google+ Post daily with contest updatesPick a winner – Pick your favorite or random.orghttp://www.socialmediaexaminer.com/pinterest-contest/Track results – Did you meet your goals? Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/ 8
Contest ResourcesHow to run a Pinterest contesthttp://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-contest-on-pinterest/Before running a contest consider the laws of your state:CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtmlHow to run a social media contesthttp://unbounce.com/social-media/social-media-contests-for-beginners/Very good powerpoint on how to run an online contesthttp://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-contest-or-sweepstakes 9
Case Studies• Etsy.com Case Study from Pinterest • http://business.pinterest.com/case-study-etsy/• Pinterest Contest Case Study • http://www.marketingsherpa.com/article/case-study/email-marketing- pinterest-contest#• Beyond Facebook & Twitter: Case Study batteries4less.com • http://www.youtube.com/watch?v=08M_FFJwe6410
Tricks and Tools• See what other companies have pinned • Ex. http://pinterest.com/source/overstock.com/• Search on Pinterest for your market • Tip – Use Google and limit search to last week or month • Ex. Search for “pinterest ‘keyword’ “ • Use search tools to limit to very recent pages• Create a video board – Share resources you like• Use #hashtags to track trends and promote your biz11
Pinterest ReferencesPowerPoint on how to user Pinteresthttp://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788Pinterest as a shopping referral toolhttp://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/Article about Pinterest marketing with good tipshttp://www.stepforth.com/blog/2012/pinterest-marketing/The Marketer’s Guide to Pinterest for SEOhttp://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspxMany resources, tools and articleshttp://agbeat.com/lists/37-pinterest-resources/Pinterest articles from Social Media Examinerhttp://www.socialmediaexaminer.com/tag/pinterest/Good white paper with interviews of why people like Pinteresthttp://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper12