Pinterest for business placer winter 2013

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Learn how to use Pinterest for your business. This powerpoint covers the basics of how to use Pinterest thru advanced tips and tricks including how to run a Pinterest contest.
Presented at the Placer School for Adults by Coryon Redd on March 14, 2013.

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Pinterest for business placer winter 2013

  1. 1. Introduction to Pinterest for Business Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-272-8602 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketing Pinterest.com/coryonGo to www.slideshare.net/coryon/pinterest-for-business-placer-winter-2013to view this presentation.
  2. 2. What is ?• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards• Pins allow you to create a board based on a topic2
  3. 3. is about Visual SharingSee something you like online – Pin it.Show your personality & your visual sense 3
  4. 4. Get Started withShare pins, comment and follow • Step 1 – Sign up • Step 2 – Install bookmarklet in your browser(s) • Step 3 – Setup your profile – Image, verify website, your info • Step 4 – Integrate into Facebook, Twitter, and other social media 4
  5. 5. GlossaryBoard – Group of pins related to a topicPrivate Board – Board shared by invitation onlyPin – Add image or video to a boardPinner – If you do a pin, guess what, you’re a pinnerRepin – Find a pin on Pinterest then add to one of your boardsFollow – Get a feed of what your favorite people are doingLikes – Liking a pin adds to your “Likes” not your boards5
  6. 6. Who’s on ?Pinterest is VERY popular and growing quicklyFastest website to grow to 100 million users • 12 Million Unique Visitors per month • 68% women, higher income, 15.8 minutes per visit • Most people repin and pin – few comment • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://www.repinly.com/stats.aspx6
  7. 7. Why do People like ?Pinterest marketing video - http://youtu.be/AfyByLwiIe8Why people like Pinterest – White paper with interviews http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper 7
  8. 8. How to use ?Using bookmarklet – Install in browser as add on or extensionSearch for things you’re interested in • Create boards for both business and personal • Great way for people to get to know you and what you likeAdd image caption and commentsFollow the boards and the users you likePublic boards vs. private boards, sharing boards8
  9. 9. for BusinessSet up a business account • pinterest.com/business/create/Integrate into your website with Follow button • business.pinterest.com/See what other companies have pinned • Ex. pinterest.com/source/overstock.com/
  10. 10. Marketing Why Bother? • Is your market on Pinterest? • Review Pinterest demographics Is your Business Engaging? • Can you create good content? • Do you have a good eye for images?10
  11. 11. StrategyDo you have a Strategy? • Add Pinterest to your marketing plan • Create an editorial calendarCan Pinterest be an Easy Addition? • It can be simple, but don’t expect much • Be active – Pin, repin, commentWhat Really Matters on Pinterest? • Show your personality, consider a marketing campaign, networking 11
  12. 12. Planning a Contest Set goals for contest - Sales, branding, social engagement Set budget and staff time What are you giving away? – It has to be worth winning How long will the contest run? – Shorter is better How will people enter contest? • Comment on your board • Pin an image from your site • Create their own board Track entrys • Use hashtags to track ie.#coryon • Set email notifications to track pins12
  13. 13. Running a ContestBuild a graphic and pin it to a Contest boardReward everyone who entersPromote – Blog, Facebook, Twitter, Email, Google+ • Post daily with contest updatesPick a winner – Pick your favorite or random.orghttp://www.socialmediaexaminer.com/pinterest-contest/Track results – Did you meet your goals? Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/13
  14. 14. Contest ResourcesHow to run a Pinterest contest http://memarketingservices.misytedev.com/2012/08/21/how-to-run-a- contest-on-pinterest/Before running a contest consider the laws of your state: CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtmlHow to run a social media contest http://unbounce.com/social-media/social-media-contests-for-beginners/Very good powerpoint on how to run an online contest http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an- online-contest-or-sweepstakes14
  15. 15. Case StudiesEtsy.com Case Study from Pinterest business.pinterest.com/case-study-etsy/Pinterest Contest Case Study www.marketingsherpa.com/article/case-study/email-marketing-pinterest- contest#Beyond Facebook & Twitter: Case Study batteries4less.com www.youtube.com/watch?v=08M_FFJwe64 15
  16. 16. Tricks and ToolsSearch on Pinterest for your market • Tip – Use Google and limit search to last week or month • Ex. Search for “pinterest ‘keyword’ “ • Use search tools to limit to very recent pagesCreate a video board – Share resources you likeUse #hashtags to track trends and promote your bizPinterest Analytics - business.pinterest.com/analytics/16
  17. 17. Pinterest ReferencesPowerPoint on how to user Pinterest http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788Pinterest as a shopping referral tool http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral- tool/Article about Pinterest marketing with good tips http://www.stepforth.com/blog/2012/pinterest-marketing/The Marketer’s Guide to Pinterest for SEO http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to- Pinterest-SEO.aspxMany resources, tools and articles http://agbeat.com/lists/37-pinterest-resources/Pinterest articles from Social Media Examiner http://www.socialmediaexaminer.com/tag/pinterest/Good white paper with interviews of why people like Pinterest http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper17
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