Link building and social media marketing for google

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Learn how to use Social Media Marketing and Link Building to get top Google rankings. Produced by Coryon.com Internet Marketing Services.

Learn how to use Social Media Marketing and Link Building to get top Google rankings. Produced by Coryon.com Internet Marketing Services.

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    Link building and social media marketing for google Link building and social media marketing for google Presentation Transcript

    • Internet Marketing Intro – Part 3 Coryon Redd coryon@gmail.com The Accessible Expert at Coryon.com Facebook.com/CoryonMarketing 888-886-61152
    • Google PageRank PageRank reflects the quantity and quality of incoming links. Links vote for better websites. In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.Link Quality depends on:• PR of linking page (scale of 0-10) searchengineguide.com/orbidex/2002/0207_orb1.html• Overall link profile relative to related sites• Keywords in links• Number of links on page• Content of page – Is the link related, natural? 3
    • Google PageRank NoFollow DoFollowWhat are nofollow vs. dofollow links?In general, we dont follow them. This means that Googledoes not transfer PageRank or anchor text across these links.Essentially, using nofollow causes us to drop the target linksfrom our overall graph of the web. However, the target pagesmay still appear in our index if other sites link to themwithout using nofollow, or if the URLs are submitted toGoogle in a Sitemap. Also, its important to note that othersearch engines may handle nofollow in slightly different ways. 4
    • Google PageRank Reference linkssearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Simple explanation from DannySullivanwww.search-this.com/pagerank-decoder/ - Visual tool to maplinking relationshipen.wikipedia.org/wiki/PageRank - Detailed explanation ofPageRank.www.iprcom.com/papers/pagerank/index.html Older complexexplanation of PR 5
    • Linking Strategies If Google likes your links Google likes your site!Linking strategy in a nutshell http://youtu.be/9Ugz1FP_SP0• Examine competitor’s incoming links using paid tools like linkbuilder.wordtracker.com, opensiteexplorer.org or blekko.com – alexa.com is free but not as good.• Identify topics and structure of websites• Let linking opportunities guide your content creation• Request links with focus on quality links• Follow up with quality links and track your work 6
    • Google PageRank More Reference Links Read these articles to learn more about PageRank and SEOhttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ Is PageRank Important?http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEOhttp://www.casinoaffiliateprograms.com/blog/panda-vs-penguin/- Recent Google update has diminished value of easy-to-get links.http://searchenginewatch.com/article/2184930/Google-Penguin-Crashes-Wedding-Sites-Shady-Link-Building-Strategy Example ofPenguin update in action 7
    • Internet Marketing: Introduction to Blogging & Social Media Social Media Marketing • Why Do SMM? • Glossary • WordPress – Build a website quickly • Finding Blogs and Getting Started • Blogging – Content, Prestige and Participation • Using Blogging and Social Sites for SEO • Facebook and Twitter8
    • Social Media Marketing: Fish where the fish are!9
    • Social Media Marketing (SMM)Why do social marketing?• The new word of mouth.• Build links. Build PageRank.• Reputation counts for SEO.• Find undiscovered markets.• Build prestige – Content is King.• Supports other Internet marketing.• Listening post - Learn about your market and reputation. 10
    • Social Media Marketing (SMM) Glossary Part 1• Social Networking – Websites where users can create a profile, interact with each other through updated feeds and share content – urls, blogs, videos, images, groups, etc.• Blog – Contraction of “web log”. Shared opinions with regular posts and multimedia content. Free tools like wordpress.org and blogger.com• Blogosphere – Conversations happening in blogs / forums.• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy bookmarking of your site.• Forum – Section of a website where users can post questions and opinions. Visitors comment and develop discussion threads over time. 11
    • Social Media Marketing (SMM) Glossary Part 2• Post – Within a blog or social site, the original written blurb, essay, etc.• Comment – Replies to a post.• Thread – The combination of blog posts and comments that create an ongoing discussion.• Lurker – 90% of users don’t post – they lurk. No comments.• Flaming – Comments based on name calling and vulgarity, not intelligent discourse.• Permalink – Address of the URL for a blog post or piece of content, not an address with changing content.• RSS – Really Simple Syndication. Subscribe to content on blogs or other social media sites. Use Google RSS Reader google.com/reader.• Trackback – A way for web authors to request a notification when someone links back to content on their blog. 12
    • Social Marketing: Prestige and Participation• Find Topics • Search using: keyword lists, website specialties, Google Alerts and favorite topics.• Develop prestige • Answer questions / share expertise. • Don’t promote your business (at first). • The more you comment the better – just make them good.• Create content on your website. – Articles, blog posts, promotions, coupons, Facebook specials, etc. 13
    • Social Marketing: Why should I blog? • Promoting website usage • Building links to your website • Sharing insight into your company with customers • Promoting new products or services • Increasing brand awareness • Promoting upcoming promotions or events • Providing information and news • Reducing customer service calls14
    • Social Marketing: Blogging Best Practices• Develop an editorial policy / mission statement• What is your voice? – Clear content, style and tone• Show your expertise – Build your prestige• Check your spelling and grammar• Don’t market directly through your blog• Plan your content ahead of time• Use multimedia content – Pictures, videos, etc.• Use good titles – descriptive and eye catching• Interact – reply to comments• Distribute – Use social bookmarking, Twitter, Facebook• Read more - http://www.coryon.com/blogging-best-practices 15
    • Social Marketing: WordPress - Tools of the Trade • Wordpress – Free, open source, easy to install on most hosts. • Wordpress.org – Download, Themes, Plugins, Forums and Support. • Blogging – It’s got that too. • Others include: blogger.com, hubpages.com, squidoo.com, typepad.com16
    • Introduction to WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org Why use WordPress? • Easy to use • Free • Many Themes available – Most are free • Built in Blog • SEO friendly • Plugins allow customization • Big user community • Lots of support17
    • Wordpress Support and Tutorialshttp://becomeablogger.com/Learn how to blog and use word presshttp://wordpress.org/extend/themes/Over 1000 free themeshttp://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/Big list of wordpress tutorialshttp://www.siteground.com/tutorials/wordpress/List of specific WordPress articles including setup, SEO and backuphttp://www.youtube.com/watch?v=MWYi4_COZMU45 minute tutorial on how to use WordPress 18
    • Social Marketing: Finding Blogs and Getting Started • Find Forums and Blogs • Google search for “keyword” +forum or +blog • Google for topic and +”leave a reply” • Use Google Alerts. • Find Top Users • Who posts the most, Power users page, most comments on posts. • Create profile • Add homepage of your website to profile and honest details.19
    • Social Marketing: Link Baiting • Informational - Tips and tricks, hard to find how-tos. • News - Breaking news, events, celebrity gossip, politics even new products. • Humor – Stories, jokes, odd pictures, mocking cartoons or a video from your childhood. • Controversy - Provide a opinion that is not generally accepted. Use with caution. • Tools - Make a tool that enough people will use and talk about.20
    • Social Marketing: Blog Commenting Good Bad Free. Low value Usually relevant Tend to loose value over time or get buried just as a blog does. Traffic can convert if highly relevant Can be deleted by blog owner. Develop leads over time• Relevant blogs only – Do not bother commenting on non-relevant blogs or ones littler with non-relevant comments.• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your comment on topic and useful to the conversation. 21
    • Social Marketing: Question & Answer Sites Good Bad Free. Low value – Many nofollow pages Answer questions and show expertise Need to answer early to be most relevant. Need to earn status before including links. Can be systemized to check in at the best websites Google is paying attention.• Relevant websites only – Larger Q&A sites like Yahoo Answers are valuable for SEO but find the most important niche websites.• Find relevant topics, power-users – Search for topics most discussed in website and work to find respected users. Observe first, then interact.• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your answers and comments on topic and useful to the conversation.• Don’t get banned- Read terms of service and try to fit in. Don’t sell. Only link if it appears that others do as well. 22
    • Social Marketing: Facebook and Twitter • Create a Business page and post regularly • Ask for Likes. 25 Likes needed to pick URL – Go to facebook.com/username • Distribute blog and website content http://www.coryon.com/social-media-blog- distribution • Use tools to post blogs to Twitter and FB – Tweetdeck.com – http://en.wikipedia.org/wiki/Social_network_aggregation #Social_network_aggregators • Look into Facebook targeted advertising – http://www.facebook.com/advertising/23
    • SMM Books you should read24
    • Internet Marketing Resources• Coryon.com Resources page • Coryon.com/resources • Training videos Coryon.com/video• Discover what really works in optimization • marketingexperiments.com• SEMPO Learning Center • sempo.org/learning_center/• Online marketing magazines / articles • practicalecommerce.com • webpronews.com• SEO Glossary • seoglossary.com/• SEOMoz article about Google Algorithm factors • seomoz.org/article/search-ranking-factors 25
    • Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas http://www.copyblogger.com/Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/26
    • More Blogging and SMM ReferencesWhy a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.htmlBlog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/Ad Age list of top marketing blogs http://adage.com/power150/2011 review of best blogging software http://blog-software-review.toptenreviews.com/ 27
    • Other Marketing ToolsSpyfu www.spyfu.comAlexa www.alexa.comExplore for links wordtracker.linkbuilder.comGoogle Search On Google search type: site:domain.comLinkedIn Answers www.linkedin.com/answersCoryon.com www.coryon.com/linkedin-marketingGoogle Trends www.google.com/trendsWayback machine web.archive.org 28
    • THANK YOU29