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Introduction to Pinterest for Placer School for Adults


Learn how to use Pinterest as an easy tool to promote your business, get better search rankings, and engage your best audience.

Learn how to use Pinterest as an easy tool to promote your business, get better search rankings, and engage your best audience.

Published in Technology , Business
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  • 1. Introduction to Pinterest for Business Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-272-8602 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketing Pinterest.com/coryon Go to www.coryon.com/PlacerSocialClass to view this presentation.
  • 2. What is ? • Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards • Pins allow you to create a board based on a topic 2
  • 3. is about Visual Sharing See something you like online – Pin it. Show your personality & your visual sense 3
  • 4. Get Started with Share pins, comment and follow • • • • 4 Step 1 – Sign up Step 2 – Install bookmarklet in your browser(s) Step 3 – Setup your profile – Image, verify website, your info Step 4 – Integrate into Facebook, Twitter, and other social media
  • 5. Glossary Board – Group of pins related to a topic Private Board – Board shared by invitation only Pin – Add image or video to a board Pinner – If you do a pin, guess what, you’re a pinner Repin – Find a pin on Pinterest then add to one of your boards Follow – Get a feed of what your favorite people are doing Likes – Liking a pin adds to your “Likes” not your boards 5
  • 6. Who’s on ? Pinterest is VERY popular and growing quickly Fastest website to grow to 100 million users • 12 Million Unique Visitors per month • 68% women, higher income, 15.8 minutes per visit • Most people repin and pin – few comment • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://www.repinly.com/stats.aspx 6
  • 7. Why do People like ? Pinterest marketing video - http://youtu.be/AfyByLwiIe8 Why people like Pinterest – White paper with interviews http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper 7
  • 8. How to use ? Using bookmarklet – Install in browser as add on or extension Search for things you’re interested in • Create boards for both business and personal • Great way for people to get to know you and what you like Add image caption and comments Follow the boards and the users you like Public boards vs. private boards, sharing boards 8
  • 9. for Business Set up a business account • pinterest.com/business/create/ Integrate into your website with Follow button • business.pinterest.com/ See what other companies have pinned • Ex. pinterest.com/source/overstock.com/
  • 10. Marketing Why Bother? • Is your market on Pinterest? • Review Pinterest demographics Is your Business Engaging? • Can you create good content? • Do you have a good eye for images? 10
  • 11. Strategy Do you have a Strategy? • Add Pinterest to your marketing plan • Create an editorial calendar Can Pinterest be an Easy Addition? • It can be simple, but don’t expect much • Be active – Pin, repin, comment What Really Matters on Pinterest? • Show your personality, consider a marketing campaign, networking 11
  • 12. Planning a Contest Set goals for contest - Sales, branding, social engagement Set budget and staff time What are you giving away? – It has to be worth winning How long will the contest run? – Shorter is better How will people enter contest? • Comment on your board • Pin an image from your site • Create their own board Track entrys • Use hashtags to track ie.#coryon • Set email notifications to track pins 12
  • 13. Running a Contest Build a graphic and pin it to a Contest board Reward everyone who enters Promote – Blog, Facebook, Twitter, Email, Google+ • Post daily with contest updates Pick a winner – Pick your favorite or random.org http://www.socialmediaexaminer.com/pinterest-contest/ Track results – Did you meet your goals? Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/ 13
  • 14. Contest Resources How to run a Pinterest contest http://memarketingservices.misytedev.com/2012/08/21/how-to-run-acontest-on-pinterest/ Before running a contest consider the laws of your state: CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml How to run a social media contest http://unbounce.com/social-media/social-media-contests-for-beginners/ Very good powerpoint on how to run an online contest http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-anonline-contest-or-sweepstakes 14
  • 15. Case Studies Etsy.com Case Study from Pinterest business.pinterest.com/case-study-etsy/ Pinterest Contest Case Study www.marketingsherpa.com/article/case-study/email-marketing-pinterestcontest# Beyond Facebook & Twitter: Case Study batteries4less.com www.youtube.com/watch?v=08M_FFJwe64 15
  • 16. Tricks and Tools Search on Pinterest for your market • Tip – Use Google and limit search to last week or month • Ex. Search for “pinterest ‘keyword’ “ • Use search tools to limit to very recent pages Create a video board – Share resources you like Use #hashtags to track trends and promote your biz Pinterest Analytics - business.pinterest.com/analytics/ 16
  • 17. Pinterest References PowerPoint on how to user Pinterest http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788 Pinterest as a shopping referral tool http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referraltool/ Article about Pinterest marketing with good tips http://www.stepforth.com/blog/2012/pinterest-marketing/ The Marketer’s Guide to Pinterest for SEO http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-toPinterest-SEO.aspx Many resources, tools and articles http://agbeat.com/lists/37-pinterest-resources/ Pinterest articles from Social Media Examiner http://www.socialmediaexaminer.com/tag/pinterest/ Good white paper with interviews of why people like Pinterest http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper 17