Internet Marketing for Fun and Profit - Sierra Commons Ignitor Fall 2013
For Sierra Commons Ignitor Course
View this presentation online at: http:coryon.com/ignitor2013
Who is Coryon Redd?
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
What is Internet Marketing?
Let’s start with the basics…
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Lots more options…
Get to the Top of Google
• 80% of US search market
• Top rankings mean you get
• Great Return on Investment
• Great way to build local business
Google is an 800 lb Gorilla
What’s Important to
Google Search Results are all about Relevancy
Learn More at Google’s Webmaster Guidelines
Semantic Web – Relationship to the Rest of the Web
PageRank – Quality of Incoming Links
Social Signals Build Your Reputation
Through & Social Media
Set Goals for your Success
Learn It Yourself
Top Rankings on Google
More Online Traffic
4 Simple Steps to SEO
Website Design and Landing Pages
Enter the Google Popularity Contest
Internet Marketing Glossary
SEM / SEO – Search Engine Marketing
Organic vs. Paid – PPC=Pay Per Click
Keyword – One keyword or phrase
Algorithm - Based on relevancy
Tag –Title, headers (H1), meta tags
SERP – Search Engine Results Page
Linkjuice – External, internal links
ROI – Return On Investment
See many more at http://www.marketingterms.com/dictionary/
People are Searching for your Business…
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Google Keyword Planner and Ubersuggest.org
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages
Keyword Research Best Practices
Go to adwords.google.com
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
Look at Local (United States) Monthly Searches.
Start by looking at broad matches but narrow down to exact
Download spreadsheet and edit in a spreadsheet program like
Excel. (Filter out the crap – lots of broader less relevant terms.)
Go back to keyword planner with more specific searches and
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Building Landing Pages
Landing pages = Focused, Keyword-Rich Content
Figure Out Your Landing Pages in 4 easy Steps:
1. Are There Enough Searches?
2. Are Searches Relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
What do you want your web site to do for you?
(Directly) sell your goods or services?
Generate leads (potential sales)?
(Simply) provide contact info?
Build relationships with other websites
What makes your business special?
Brainstorm a list of competitive advantages:
Years of experience
Friendly customer service – given!
Attention to detail
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
Website Organization Chart
Request sharing with Google docs by emailing firstname.lastname@example.org
Winning the Google Popularity Contest
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites and
Not the Ones that Piss Google Off
Google can smell out low quality links
Content is King
Blogging, Video, Web Pages, & More
Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
SEO is your Ace in the Hole
Win the Game and Make More Money
Internet Marketing Resources
Coryon.com Resources page
• Training videos Coryon.com/video
• Lots of my class presentations – slideshare.net/coryon
SEOMoz SEO for Beginners Guide
SEMPO Learning Center
Discover what really works in optimization
Online marketing magazines / articles
SEOMoz article about Google Algorithm factors
Nevada County Online – Expert Speakers Monthly
Go to Coryon.com to learn more.
(Or call me at 530-272-8602)