How to build a better website and make more money online

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Get to the top of Google search results and make more online. Learn how to use keyword research and a persuasive website get more traffic and make more money.

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How to build a better website and make more money online

  1. 1. Creating and Marketing a Business Website Coryon Redd The Accessible Expert at Coryon.com coryon@gmail.com 888-886-6115 Facebook.com/coryonmarketing
  2. 2. What will be Covered: Part 1 Getting started in Internet Marketing Why search marketing is important What makes a great website? Part 2 Picking the best keywords Building a great website Internet Marketing tools and references Free evaluation and follow up at Coryon.com2
  3. 3. Part 1 – Getting Started in Internet Marketing What is Internet Marketing? Internet Marketing involves all efforts to present your website in the most persuasive way and drive traffic from a variety of sources: search engines, other websites, pay per click searches, social marketing, email marketing, and more.3
  4. 4. Why do Search Marketing? • Wide audience reach • Reach local audience • Easy to learn and do on your own • No cost per click for SEO • Targeted traffic • Highest conversion rates • Good ROI4
  5. 5. Internet Marketing Terms • SEM / SEO – Search Engine Marketing • Organic vs. PPC – Pay Per Click • Keyword – One keyword or phrase • Landing Pages • Tag –Title, headers (H1), meta tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment5
  6. 6. • This is Google’s World!• Over 65% of Market Share• Google wants searchers to find most relevant Web Results• Google’s Webmaster Guidelines http://www.google.com/webmasters/• PageRank - Google’s Quality Score of a Website (scale of 0-10)6
  7. 7. Consider your Marketing Mix Offline – Word of mouth, sales calls, trade shows, brochures, direct mail, print advertising, etc.Online – Website, Facebook,blogging, Google search,Linkedin, Twitter, email, etc. 7
  8. 8. What Makes You Special? Brainstorm a list of Competitive Advantages: Years of experience Unparalleled expertise Family friendly Highly recommended Quality goods and services Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest…8
  9. 9. What makes a Great Website?Effective websites are: • Built around how people search • Persuasive • Branded • Easy to use • Have something to say • Competitive in the marketplace • Socially active9
  10. 10. Set Goals for your Success A better website Learn it yourself Top rankings on Google More online traffic More business More profit10
  11. 11. Part 2 - Getting Started in Internet Marketing What is my website supposed to do? How to build the better website Keyword research with Google Keyword Tool Secrets to getting better Google ranking Internet Marketing tools and references11
  12. 12. What is my Website Supposed to Do? Website Sales FunnelThe start of the funnel – Visitors getting to your website.The middle of the funnel – Browse website and consider sale.The end of the funnel – Call to action, book now, contact form, etc.12
  13. 13. What do you want your Website to Do? Calls to Action Create clear calls of action to: • (Directly) sell your goods or services • Generate leads (potential sales) • (Simply) provide contact info • Be social – blog, Facebook, interact • Generate phone calls13
  14. 14. How to Build a WebsiteWhat do you want to do and what is your budget?Research your keywords and your market. Google keyword toolUse your competitors to make your website better.Plan ahead. Create a wireframe and plan website organization. How much time do you have? What do you want to say?Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc. 14
  15. 15. Keyword ResearchKeyword targets Market research What are people searching for? What keywords / phrases are used most? Find the most relevant keywords and build landing pages.Keyword Tools – Google Keyword Tool and Google Trends https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends - See trends for keywords over time.15
  16. 16. Keyword Research: How to use Google Keyword Tool Login with an email address used for a Google Adwords Account. Start broad then narrow down searches. Look at Local (United States) Monthly Searches. Check exact match on right hand side. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword tool with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will used for landing pages.16
  17. 17. Google Loves Landing Pages Landing pages = Focused, keyword-rich content Figure out your landing pages in 4 easy steps: 1. Are there enough searches? 2. Are searches relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build?17
  18. 18. The Secrets to Success on Google Google will reward pages that are: • Keyword focused with good landing pages • Play by the rules of the game • Linked to from quality websites • Content rich • Updated regularly • Well designed • Socially active18
  19. 19. Free Google ToolsAnalytics www.google.com/analyticsWebmaster Tools www.google.com/webmastersDocs docs.google.com/Alerts www.google.com/alertsToolbar www.google.com/toolbar Download then enable PageRankMore Tools www.google.com/options - Calendar, Voice, Trends, Gmail, Groups, etc. 19
  20. 20. Other Marketing Tools Blekko.com www.blekko.com Search with domain.com /domainlinks to see incoming links Spyfu www.spyfu.com Google Search site:domain.com site:domain.com/* Quantcast www.quantcast.com LinkedIn Answers www.linkedin.com/answers20
  21. 21. More Internet Marketing Resources• Learn more and get a FREE website evaluation at Coryon.com • www.coryon.com• SEMPO Learning Center • www.sempo.org/learning_center/• Discover what really works in optimization • marketingexperiments.com• Online marketing magazines / articles • www.practicalecommerce.com • www.webpronews.com• SEO Term Glossary • www.seoglossary.com/• Articles about Google Algorithm factors • www.accuracast.com/seo-weekly/ranking-factors.php • www.seomoz.org/article/search-ranking-factors21
  22. 22. THANK YOU

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