Facebook for Business - Placer School for Adults Fall 2012Presentation Transcript
Introduction to Facebook Coryon Redd The Accessible Expert at Coryon.com Internet Marketing 530-277-2940 Linkedin.com/in/coryonredd Facebook.com/CoryonMarketingGo to slideshare.net/coryon/facebook-for-business-placer-school-for-adults-fall-2012to view this presentation.
Facebook – The Big PictureWhy Bother? • Is your market on Facebook?Is your Business Engaging? • Can you create good content? • Can you answer questions?Do you have a Strategy? • Facebook can fit into your existing marketing planCan Facebook be an Easy Addition? • Facebook can be simple, but don’t expect much • Posts and comments can be small but should be regularDo Likes Really Matter? • Not really, unless you are marketing to them • Website traffic for offers matters most
What is ?• Facebook is a HUGE social network – Over 1 Billion Users• Facebook is VERY popular • Active users spend over 15 minutes daily• Key parts – Personal profiles, business and interest pages, groups, apps, sponsored advertising• Advertising and Promoted Posts3
Can I use for my business?• Set up a business page• Create an editorial calendar and plan out content• Use Facebook as a place to post simple content related to your existing blogging and email marketing• Great place to research your market • Find groups, pages, places and interests• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/ 4
Getting Started with a Facebook Business Page• Create a Page • From your profile go to Pages then click Create a Page• Upload Timeline Image – 851X315 pixels• Upload Profile Icon – 160X160 pixels • Read More - http://www.copyblogger.com/timeline-cover-photo/• Fill Out all Info – Add Sections• Study other Facebook Pages• Invite Friends to your Page5
Facebook ReferencesThe Basics – Facebook Help from Facebook www.facebook.com/marketing www.facebook.com/help/382987495087424/ - Pages helpHubspot – Lots and lots of Facebook resources www.hubspot.com/facebook-for-business-marketing-hubFacebook Marketing Series from Mashable – Many good articles mashable.com/category/facebook-marketing-seriesArticle with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/Local Facebook Consultant, Christine Hueber - http://christinehueber.com/category/linkedin/Powerpoint with Examples of Larger Companies using Facebook slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages 6