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Expand2 web keyword research

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Learn how to use Google keyword tool and excel to focus on the best keywords for your business. This presentation was given for the Expand2Web membership group on May 03, 2012

Learn how to use Google keyword tool and excel to focus on the best keywords for your business. This presentation was given for the Expand2Web membership group on May 03, 2012

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    Expand2 web keyword research Expand2 web keyword research Presentation Transcript

    • Creating and Marketing a Website Coryon Redd coryon@batteries4less.com Coryon.com2
    • Why do Search Marketing? • Wide audience reach • Reach local audience • Easy to learn and do on your own • No cost per click for SEO • Targeted traffic • Highest conversion rates • Good ROI • http://youtu.be/DwZnzclAkHA - Watch the video3
    • Set Goals for your Success A better website Learn it yourself Top rankings on Google More online traffic More business More profit4
    • • This is Google’s World!• Over 65% of Market Share• More reach than all other US search engines combined!• Google wants searchers to find most relevant Web Result• Google’s Webmaster Guidelines • https://support.google.com/webmasters/bin/a nswer.py?hl=en&answer=35769• PageRank – Quality of incoming links 5
    • Keyword ResearchKeyword targets What are people searching for? What keywords / phrases are used most? Find the most relevant keywords and build landing pages.Keyword Tools – Google Keyword Tool and Google Trends https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends - See trends for keywords over time. 6
    • Keyword Research Best PracticesLogin with an email address used for a Google Adwords Account.Start searches look at related keywords then narrow down searches. Look at Local (United States) Monthly Searches. Check exact match on right hand side. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword tool with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will used for landing pages. 7
    • Building Landing PagesLanding pages = Focused, keyword-rich content Figure out your landing pages in 4 easy steps: 1. Are there enough searches? 2. Are searches relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? 8
    • Internet Marketing Resources• Coryon.com Resources page • Coryon.com/resources• Discover what really works in optimization • marketingexperiments.com• SEMPO Learning Center • sempo.org/learning_center/• Online marketing magazines / articles • practicalecommerce.com • webpronews.com• SEO Glossary • seoglossary.com/• SEOMoz article about Google Algorithm factors • seomoz.org/article/search-ranking-factors 9
    • THANK YOU10