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Win the Internet Marketing Game             with Great ContentPresented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.co...
Let’s Start with the BasicsWhat is Internet Marketing?• Start with a persuasive website• Drive traffic from a variety of s...
A Brief Overview of       Search Engine Optimization    4 Simple Steps to SEO      Keyword Research      Competitor Resear...
Winning the Google Popularity Contest                                  How does Google Crown a Winner?                    ...
Who is Coryon Redd?                       CEO of Batteries4less.com                       & Coryon.com Internet Marketing ...
Content Marketing is:     Audience Focused     Communication     Branding     Relevant and Valuable     Informative and In...
Marketing Strategy Starts with ContentGoals of Content Marketing:     Educate and Entertain     Link Bait for SEO     Buil...
Find Your Audience, Plan Your Content     Who’s Your Audience?     Fish Where the Fish Are     Brainstorm Interesting Topi...
Make your Blog the Hubof your Online Marketing
Spread the WordBlogger OutreachAnswer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Lin...
Content Creation vs. Content Curation   You don’t have to be the best writer in   the world to create content   Show your ...
Case Study: Findinghappiness.comSource: Findinghappiness.com/blog/
Goals for Findinghappiness.comEducate and EntertainBuild Audience and Website TrafficIntegrated Marketing• Website, email,...
The Big Picture       Create Focus       Target Market       Planning Content       Measurement       =       Simplified M...
Don’t GetOverwhelmed
SimplifyYour Marketing
Content is King     Blogging, Video, Web Pages, & More17
Distribution is Queen     Facebook, Twitter, Linkedin, Press Releases, Blogs18
SEO is your Ace in the Hole     Win the Game and Make More Money19
Go to Coryon.com/nco to geteditorial calendar template.
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Win the Internet Marketing Game with Great Content

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Content Marketing for SEO.
Presentation by Coryon Redd to Nevada County Online on March 26th, 2013.

Published in: Education
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  • Ties together Editorial, marketing, PR, SEO and social
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • Transcript of "Win the Internet Marketing Game with Great Content"

    1. 1. Win the Internet Marketing Game with Great ContentPresented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonredd View this presentation online at: http://www.slideshare.net/coryon/content-marketing-nco-17721671 1
    2. 2. Let’s Start with the BasicsWhat is Internet Marketing?• Start with a persuasive website• Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 2
    3. 3. A Brief Overview of Search Engine Optimization 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest3
    4. 4. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Google is an 800 lb Gorilla4
    5. 5. Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet Marketing Co-Facilitator of Nevada County OnlineBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.com a Multi-Million $$ Success Story 5
    6. 6. Content Marketing is: Audience Focused Communication Branding Relevant and Valuable Informative and InterestingContent Marketing isn’t:
    7. 7. Marketing Strategy Starts with ContentGoals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads and Sales 7
    8. 8. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve- your-content-marketing-strategy
    9. 9. Make your Blog the Hubof your Online Marketing
    10. 10. Spread the WordBlogger OutreachAnswer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.
    11. 11. Content Creation vs. Content Curation You don’t have to be the best writer in the world to create content Show your expertise with what you think is interesting and worth sharing Source: http://pinterest.com/coryonredd/infographics/
    12. 12. Case Study: Findinghappiness.comSource: Findinghappiness.com/blog/
    13. 13. Goals for Findinghappiness.comEducate and EntertainBuild Audience and Website TrafficIntegrated Marketing• Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
    14. 14. The Big Picture Create Focus Target Market Planning Content Measurement = Simplified Marketing
    15. 15. Don’t GetOverwhelmed
    16. 16. SimplifyYour Marketing
    17. 17. Content is King Blogging, Video, Web Pages, & More17
    18. 18. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs18
    19. 19. SEO is your Ace in the Hole Win the Game and Make More Money19
    20. 20. Go to Coryon.com/nco to geteditorial calendar template.
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