Content Marketing - Guest Lecture at Sacramento State 2013

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Learn how to focus your business toward online success. Win the Google popularity contest with great content. Content that reflects the strengths of your company and reach the right market wherever they are online.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • How do you feel about Internet Marketing?
  • Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
  • Ties together Editorial, marketing, PR, SEO and social
  • I would have picked a swan among the ducks but a goose is quite nice too.
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • http://en.wikipedia.org/wiki/Awareness_days
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • Lets add one more- RELAX! The purpose of setting up solid seo is to spend less time finding and pitching to prospects. The one's who need you can find you. Now it's your main responsibility to make sure you serve them well and keep em coming back but in order to do that- take care of yourself by taking a little time for yourself.Thank you everyone!
  • Content Marketing - Guest Lecture at Sacramento State 2013

    1. 1. Win the Internet Marketing Game with Great Content Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Sacramento State Guest Lecture View this presentation online at: http://www.secretsofsearch.com/sacstatemarketing 1
    2. 2. What is Internet Marketing?
    3. 3. Let’s Start with the Basics • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 3
    4. 4. A Brief Overview of Search Engine Optimization 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest 6
    5. 5. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Google is an 800 lb Gorilla 7
    6. 6. The lens of SEO sharpens all of your Internet Marketing
    7. 7. Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet Marketing Batteries4less.com – Started in 1999 Hundreds of #1 Rankings on Google Google has made Batteries4less.com a Multi-Million $$ Success Story 9
    8. 8. Content Marketing is: Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing isn’t:
    9. 9. Are you ready to stand out?
    10. 10. Marketing Strategy Starts with Content Goals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads and Sales 12
    11. 11. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
    12. 12. Make your Blog the Hub of your Online Marketing
    13. 13. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Linkedin, etc.
    14. 14. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
    15. 15. Case Study: Findinghappiness.com Source: Findinghappiness.com/blog/
    16. 16. Goals for FindingHappiness.com Educate and Entertain Build Audience and Website Traffic Integrated Marketing • Website, email, social media, SEO Create and Share Great Content Branding SEO Focus Towards Top Keywords • Finding happiness, how to be happy, etc.
    17. 17. Editorial Calendar (Oh no, it’s a spreadsheet)
    18. 18. Editorial Calendar (Oh no, still a spreadsheet)
    19. 19. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
    20. 20. The Big Picture Create Focus Target Your Market Plan Content Measurement = Simplified Marketing
    21. 21. Don’t Get Overwhelmed
    22. 22. Simplify Your Marketing
    23. 23. Content is King Blogging, Video, Web Pages, & More 25
    24. 24. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs 26
    25. 25. SEO is your Ace in the Hole Win the Game and Make More Money 27
    26. 26. Go to Coryon.com to Learn More View this powerpoint at: secretsofsearch.com/sacspeakers

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