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Blogging to Grow your Business

1
Thanks to Sierra Commons.
Our local business ignitor!
Coryon Redd
coryon@gmail.com
Coryon.com
Erin Thiem
erin@outsideinn.c...
Why should I blog for business?
Here’s Why!
Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relatio...
Make your Blog the Hub
of your Online Marketing
Spread the Word
Blogger Outreach

Answer Questions in Forums
RSS Directories

Press Releases
Social Media
• Facebook, Twit...
Social Marketing:
Blogging Best Practices

•
•
•
•
•
•
•
•
•
•
•

Develop an editorial policy / mission statement
What is ...
Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword R...
Researching your Market:
Finding Blogs and Getting Started
• Find Forums and Blogs
• Google search for “keyword” +forum or...
Get to Know
the Outside Inn
History
Mission
A Bit about the Hospitality Industry
Locally Focused Marketing
Learn more at O...
The movie “The Christmas Card”
brings visitors to Nevada City.
Match your blog content to the
market!

http://outsideinn.c...
• Look at past blog posts to
see if they can be updated
• Add text to images to bring
blog content to life
• Create Pinter...
Epic Outside Inn Blog Giveaway
• Encourages local businesses
to donate items
• Visitors must comment to
enter
• Sharing on...
Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/
Editorial Calendar (Oh no, it’s a spreadsheet)
Blogging for Business:
Pick a platform (Psst… It’s Wordpress)
• Wordpress – Free, open source, easy to
install on most hos...
A Few Words about WordPress
WordPress is a free and easy to use tool
to build websites. www.wordpress.org
Why use WordPres...
Wordpress Support and Tutorials
http://becomeablogger.com/
Learn how to blog and use word press
http://wordpress.org/exten...
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/

Blogging ...
More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editori...
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Blogging For Business with Erin Thiem and Coryon Redd

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • http://en.wikipedia.org/wiki/Awareness_days
  • Transcript of "Blogging For Business with Erin Thiem and Coryon Redd"

    1. 1. Blogging to Grow your Business 1
    2. 2. Thanks to Sierra Commons. Our local business ignitor! Coryon Redd coryon@gmail.com Coryon.com Erin Thiem erin@outsideinn.com View this presentation online at: http://www.coryon.com/sc_blogging 2
    3. 3. Why should I blog for business?
    4. 4. Here’s Why! Blog Marketing Starts with Content Generate Traffic, Leads and Sales Link Bait for SEO Build Trust and Relationships Answer Questions Increase Brand Awareness Generate Traffic, Leads and Sales 4
    5. 5. Make your Blog the Hub of your Online Marketing
    6. 6. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Google+, etc.
    7. 7. Social Marketing: Blogging Best Practices • • • • • • • • • • • Develop an editorial policy / mission statement What is your voice? – Clear content, style and tone Show your expertise – Build your prestige Check your spelling and grammar Don’t market directly through your blog Plan your content ahead of time Use multimedia content – Pictures, videos, etc. Use good titles – descriptive and eye catching Interact – reply to comments Distribute – Use social bookmarking, Twitter, Facebook Read more - http://www.coryon.com/blogging-best-practices 7
    8. 8. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
    9. 9. Researching your Market: Finding Blogs and Getting Started • Find Forums and Blogs • Google search for “keyword” +forum or +blog • Google for topic and +”leave a reply” • Use Google Alerts. • Find Top Users • Who posts the most, Power users page, most comments on posts. • Create profile • Add homepage of your website to profile and honest details. 9
    10. 10. Get to Know the Outside Inn History Mission A Bit about the Hospitality Industry Locally Focused Marketing Learn more at Outsideinn.com/about-us/ 10
    11. 11. The movie “The Christmas Card” brings visitors to Nevada City. Match your blog content to the market! http://outsideinn.com/blog/hallmark-movie-the-christmas-card-locations.htm/ 11
    12. 12. • Look at past blog posts to see if they can be updated • Add text to images to bring blog content to life • Create Pinterest friendly images • Pin and drive traffic to blog • http://outsideinn.com/blog/best -of-nevada-county-hikes.htm/ 12
    13. 13. Epic Outside Inn Blog Giveaway • Encourages local businesses to donate items • Visitors must comment to enter • Sharing on social media doubles your chances • Very popular because people win great stuff! 13
    14. 14. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
    15. 15. Editorial Calendar (Oh no, it’s a spreadsheet)
    16. 16. Blogging for Business: Pick a platform (Psst… It’s Wordpress) • Wordpress – Free, open source, easy to install on most hosts. • Wordpress.org – Download, Themes, Plugins, Forums and Support. • Blogging – It’s got that too. • Others include: blogger.com, hubpages.com, squidoo.com, typepad.com 16
    17. 17. A Few Words about WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org Why use WordPress? • • • • • • • • 17 Easy to use Lives on your website Free Many Themes available – Most are free SEO friendly Plugins allow customization Big user community Lots of support
    18. 18. Wordpress Support and Tutorials http://becomeablogger.com/ Learn how to blog and use word press http://wordpress.org/extend/themes/ Over 1000 free themes http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/ Big list of wordpress tutorials http://www.siteground.com/tutorials/wordpress/ List of specific WordPress articles including setup, SEO and backup http://www.youtube.com/watch?v=MWYi4_COZMU 45 minute tutorial on how to use WordPress 18
    19. 19. Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basicblogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/ 19
    20. 20. More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-toincrease-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/ 20
    21. 21. 21
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