Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
Blogging For Business with Erin Thiem and Coryon Redd
Blogging to Grow your Business
Thanks to Sierra Commons.
Our local business ignitor!
View this presentation online at:
Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relationships
Increase Brand Awareness
Generate Traffic, Leads and Sales
Make your Blog the Hub
of your Online Marketing
Spread the Word
Answer Questions in Forums
• Facebook, Twitter, Google+, etc.
Blogging Best Practices
Develop an editorial policy / mission statement
What is your voice? – Clear content, style and tone
Show your expertise – Build your prestige
Check your spelling and grammar
Don’t market directly through your blog
Plan your content ahead of time
Use multimedia content – Pictures, videos, etc.
Use good titles – descriptive and eye catching
Interact – reply to comments
Distribute – Use social bookmarking, Twitter, Facebook
Read more - http://www.coryon.com/blogging-best-practices
Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Social Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Researching your Market:
Finding Blogs and Getting Started
• Find Forums and Blogs
• Google search for “keyword” +forum or +blog
• Google for topic and +”leave a reply”
• Use Google Alerts.
• Find Top Users
• Who posts the most, Power users page, most
comments on posts.
• Create profile
• Add homepage of your website to profile and
Get to Know
the Outside Inn
A Bit about the Hospitality Industry
Locally Focused Marketing
Learn more at Outsideinn.com/about-us/
The movie “The Christmas Card”
brings visitors to Nevada City.
Match your blog content to the
• Look at past blog posts to
see if they can be updated
• Add text to images to bring
blog content to life
• Create Pinterest friendly
• Pin and drive traffic to blog
Epic Outside Inn Blog Giveaway
• Encourages local businesses
to donate items
• Visitors must comment to
• Sharing on social media
doubles your chances
• Very popular because people
win great stuff!
Content Creation vs. Content Curation
Editorial Calendar (Oh no, it’s a spreadsheet)
Blogging for Business:
Pick a platform (Psst… It’s Wordpress)
• Wordpress – Free, open source, easy to
install on most hosts.
• Wordpress.org – Download, Themes,
Plugins, Forums and Support.
• Blogging – It’s got that too.
• Others include: blogger.com, hubpages.com,
A Few Words about WordPress
WordPress is a free and easy to use tool
to build websites. www.wordpress.org
Why use WordPress?
Easy to use
Lives on your website
Many Themes available – Most are free
Plugins allow customization
Big user community
Lots of support
Wordpress Support and Tutorials
Learn how to blog and use word press
Over 1000 free themes
Big list of wordpress tutorials
List of specific WordPress articles including setup, SEO and backup
45 minute tutorial on how to use WordPress
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
Blogging glossary (including dofollow/nofollow)
21 Tactics to increase blog traffic
7 tips to increase your blog comments
Tips and lots of links for small business owners
More Blogging and SMM References
Why a blog should have an editorial policy
Blog Commenting to increase PageRank
How to find dofollow blogs:
Ad Age list of top marketing blogs
2011 review of best blogging software