Blogging For Business with Erin Thiem and Coryon Redd
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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • http://en.wikipedia.org/wiki/Awareness_days

Blogging For Business with Erin Thiem and Coryon Redd Presentation Transcript

  • 1. Blogging to Grow your Business 1
  • 2. Thanks to Sierra Commons. Our local business ignitor! Coryon Redd coryon@gmail.com Coryon.com Erin Thiem erin@outsideinn.com View this presentation online at: http://www.coryon.com/sc_blogging 2
  • 3. Why should I blog for business?
  • 4. Here’s Why! Blog Marketing Starts with Content Generate Traffic, Leads and Sales Link Bait for SEO Build Trust and Relationships Answer Questions Increase Brand Awareness Generate Traffic, Leads and Sales 4
  • 5. Make your Blog the Hub of your Online Marketing
  • 6. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Google+, etc.
  • 7. Social Marketing: Blogging Best Practices • • • • • • • • • • • Develop an editorial policy / mission statement What is your voice? – Clear content, style and tone Show your expertise – Build your prestige Check your spelling and grammar Don’t market directly through your blog Plan your content ahead of time Use multimedia content – Pictures, videos, etc. Use good titles – descriptive and eye catching Interact – reply to comments Distribute – Use social bookmarking, Twitter, Facebook Read more - http://www.coryon.com/blogging-best-practices 7
  • 8. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, SocialMention.com Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
  • 9. Researching your Market: Finding Blogs and Getting Started • Find Forums and Blogs • Google search for “keyword” +forum or +blog • Google for topic and +”leave a reply” • Use Google Alerts. • Find Top Users • Who posts the most, Power users page, most comments on posts. • Create profile • Add homepage of your website to profile and honest details. 9
  • 10. Get to Know the Outside Inn History Mission A Bit about the Hospitality Industry Locally Focused Marketing Learn more at Outsideinn.com/about-us/ 10
  • 11. The movie “The Christmas Card” brings visitors to Nevada City. Match your blog content to the market! http://outsideinn.com/blog/hallmark-movie-the-christmas-card-locations.htm/ 11
  • 12. • Look at past blog posts to see if they can be updated • Add text to images to bring blog content to life • Create Pinterest friendly images • Pin and drive traffic to blog • http://outsideinn.com/blog/best -of-nevada-county-hikes.htm/ 12
  • 13. Epic Outside Inn Blog Giveaway • Encourages local businesses to donate items • Visitors must comment to enter • Sharing on social media doubles your chances • Very popular because people win great stuff! 13
  • 14. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
  • 15. Editorial Calendar (Oh no, it’s a spreadsheet)
  • 16. Blogging for Business: Pick a platform (Psst… It’s Wordpress) • Wordpress – Free, open source, easy to install on most hosts. • Wordpress.org – Download, Themes, Plugins, Forums and Support. • Blogging – It’s got that too. • Others include: blogger.com, hubpages.com, squidoo.com, typepad.com 16
  • 17. A Few Words about WordPress WordPress is a free and easy to use tool to build websites. www.wordpress.org Why use WordPress? • • • • • • • • 17 Easy to use Lives on your website Free Many Themes available – Most are free SEO friendly Plugins allow customization Big user community Lots of support
  • 18. Wordpress Support and Tutorials http://becomeablogger.com/ Learn how to blog and use word press http://wordpress.org/extend/themes/ Over 1000 free themes http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/ Big list of wordpress tutorials http://www.siteground.com/tutorials/wordpress/ List of specific WordPress articles including setup, SEO and backup http://www.youtube.com/watch?v=MWYi4_COZMU 45 minute tutorial on how to use WordPress 18
  • 19. Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basicblogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/ 19
  • 20. More Blogging and SMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-toincrease-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/ 20
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