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The Journey to a Full-Time Freelance Web Design Business

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Cory Miller's slides from the recent WebDesign.com live workshop in Oklahoam C

Cory Miller's slides from the recent WebDesign.com live workshop in Oklahoam C

Published in: Technology, Business
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Transcript

  • 1. The Journey to Being a Full-Time Freelance Web Designer By Cory Miller, Founder of iThemes.comSaturday, November 12, 11
  • 2. Session 1 Soul Searching Before The JourneySaturday, November 12, 11
  • 3. “A journey of a thousand miles begins with the first step.”Saturday, November 12, 11
  • 4. My Journey and StorySaturday, November 12, 11
  • 5. Entrepreneurship is the hardest job I’ve ever had. Wusses need not appy.Saturday, November 12, 11
  • 6. But it’s also the best one I’ve ever had.Saturday, November 12, 11
  • 7. Goal: To prepare you for the journey & to be successful on itSaturday, November 12, 11
  • 8. It’s all about your compelling vision Your summit. Your mountaintop. Your pinnacle.Saturday, November 12, 11
  • 9. Saturday, November 12, 11
  • 10. Your Compelling Vision should ... Inspire you regularly Move you to action Stir your soul Rally your tribe together Be a cause for you & your family Be the BHAG to commit your working life toSaturday, November 12, 11
  • 11. What is your compelling vision that your full-time web design biz makes possible?Saturday, November 12, 11
  • 12. What are your life goals & objectives?Saturday, November 12, 11
  • 13. How does your significant other answer those?Saturday, November 12, 11
  • 14. How does this biz help you achieve those goals and dreams?Saturday, November 12, 11
  • 15. Is it your compelling vision?Saturday, November 12, 11
  • 16. What are you willing to do, give up and sacrifice for it?Saturday, November 12, 11
  • 17. Session 2 Packing for the JourneySaturday, November 12, 11
  • 18. Essentials for the Journey Low burn Support Skills ClientsSaturday, November 12, 11
  • 19. Low BurnSaturday, November 12, 11
  • 20. Get your finances in order FIRSTSaturday, November 12, 11
  • 21. SupportSaturday, November 12, 11
  • 22. SkillsSaturday, November 12, 11
  • 23. Money, I mean, ClientsSaturday, November 12, 11
  • 24. Sidebar: On Cash FlowSaturday, November 12, 11
  • 25. The best way to start is part-time. Build your business on the side with the safety & security of your day jobSaturday, November 12, 11
  • 26. Quick advice for starting part-time ...Saturday, November 12, 11
  • 27. Sidebar: On RiskSaturday, November 12, 11
  • 28. Session 3 Taking Inventory for the JourneySaturday, November 12, 11
  • 29. Knowing yourself makes the climb easier. And helps you better know what gaps you need to fillSaturday, November 12, 11
  • 30. Let’s explore .... Personality Passions Strengths Skills / Expertise ExperiencesSaturday, November 12, 11
  • 31. Personality Kiersey.comSaturday, November 12, 11
  • 32. PassionsSaturday, November 12, 11
  • 33. Strengths & StandOut StrengthsFinder.com & Standout.TMBC.comSaturday, November 12, 11
  • 34. Skills, Expertise & ExperiencesSaturday, November 12, 11
  • 35. Session 4 Getting Your First ClientSaturday, November 12, 11
  • 36. Clients Mean RevenueSaturday, November 12, 11
  • 37. The best way to land clients is ...Saturday, November 12, 11
  • 38. ... a rockin’ portfolio of workSaturday, November 12, 11
  • 39. Your portfolio sells your services. The quality of work in it determines how much you get paid & how often you land clientsSaturday, November 12, 11
  • 40. So how do you get your first client And start building that rockin’ portfolioSaturday, November 12, 11
  • 41. Getting clients or portfolio work Start with your own site Take whatever you can get at first List who you know & who needs help Nonprofits, beginning blogger, small biz you love Design and promote your own pet projectsSaturday, November 12, 11
  • 42. The Client SnowballSaturday, November 12, 11
  • 43. Start somewhere. Anywhere. Build on that first snowball. To get more & better work. To learn more & more. To be paid more & more. So you can launch your journey full-time!Saturday, November 12, 11
  • 44. On Pricing & Packages Start somewhere & increase prices with experience, skill & demand It’s all about expectations on both sides Aim for $100 an hour Your choice on hourly or project based pricing Make sure you are building to full-time & using time & energy wisely Three packages to offer initially: Blog, Getting Started Website, and “Custom”Saturday, November 12, 11
  • 45. Session 5 Building Your Marketing PipelineSaturday, November 12, 11
  • 46. Your marketing pipeline is about BUILDING DEMAND FOR YOUR WORK!Saturday, November 12, 11
  • 47. Aim at a nicheSaturday, November 12, 11
  • 48. Everything you do should add to the marketing pipelineSaturday, November 12, 11
  • 49. Your website The home and hub for all you do Keep the lawn perfect and green It’s your showroom 5 areas to start with: About, Contact, Services, Portfolio & BlogSaturday, November 12, 11
  • 50. Educational, Guerrilla Marketing, and Oh yeah, the use of FREESaturday, November 12, 11
  • 51. Educating Guerrillas Like Free Stuff I used Educational Marketing, Guerrilla Marketing & Free Stuff FREE is still valuable marketing tool Show, Tell, Teach, Sell Educational Marketing - see Content Rules by Ann Handley Guerrilla Marketing - see Jay Conrad Levinson’s workSaturday, November 12, 11
  • 52. On blogging for businessSaturday, November 12, 11
  • 53. On email newslettersSaturday, November 12, 11
  • 54. On ebooksSaturday, November 12, 11
  • 55. On videoSaturday, November 12, 11
  • 56. On webinars and seminarsSaturday, November 12, 11
  • 57. On SEOSaturday, November 12, 11
  • 58. On free themesSaturday, November 12, 11
  • 59. On word-of-mouthSaturday, November 12, 11
  • 60. On networkingSaturday, November 12, 11
  • 61. On social mediaSaturday, November 12, 11
  • 62. On time, patience and other crap you don’t want to hearSaturday, November 12, 11
  • 63. It sucks, but it just takes time ...Saturday, November 12, 11
  • 64. [ Insert Your Compelling Vision Here ]Saturday, November 12, 11
  • 65. Session 6 Leveraging Other’s SkillsSaturday, November 12, 11
  • 66. You need people.Saturday, November 12, 11
  • 67. My experiences with outsourcing & subcontracting ...Saturday, November 12, 11
  • 68. Different kinds of leveraging other’s time ... Referral partners Collaborative partners Subcontractors EmployeesSaturday, November 12, 11
  • 69. Advice for Outsourcing “Don’t outsource your soul.” “Don’t outsource your core competency.” Outsource the things you don’t do well Outsource the thigns you hate or drain your energy & passion Look for & work with good partnersSaturday, November 12, 11
  • 70. Attributes of Good Partners Dependable & Deliver Good communicators Experienced & Qualified Like-MindedSaturday, November 12, 11
  • 71. Nuts and Bolts Q&A with Nina East, Benjamin Bradley & Cory MillerSaturday, November 12, 11

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