The Journey to a Full-Time Freelance Web Design Business

  • 671 views
Uploaded on

Cory Miller's slides from the recent WebDesign.com live workshop in Oklahoam C

Cory Miller's slides from the recent WebDesign.com live workshop in Oklahoam C

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
671
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Journey to Being a Full-Time Freelance Web Designer By Cory Miller, Founder of iThemes.comSaturday, November 12, 11
  • 2. Session 1 Soul Searching Before The JourneySaturday, November 12, 11
  • 3. “A journey of a thousand miles begins with the first step.”Saturday, November 12, 11
  • 4. My Journey and StorySaturday, November 12, 11
  • 5. Entrepreneurship is the hardest job I’ve ever had. Wusses need not appy.Saturday, November 12, 11
  • 6. But it’s also the best one I’ve ever had.Saturday, November 12, 11
  • 7. Goal: To prepare you for the journey & to be successful on itSaturday, November 12, 11
  • 8. It’s all about your compelling vision Your summit. Your mountaintop. Your pinnacle.Saturday, November 12, 11
  • 9. Saturday, November 12, 11
  • 10. Your Compelling Vision should ... Inspire you regularly Move you to action Stir your soul Rally your tribe together Be a cause for you & your family Be the BHAG to commit your working life toSaturday, November 12, 11
  • 11. What is your compelling vision that your full-time web design biz makes possible?Saturday, November 12, 11
  • 12. What are your life goals & objectives?Saturday, November 12, 11
  • 13. How does your significant other answer those?Saturday, November 12, 11
  • 14. How does this biz help you achieve those goals and dreams?Saturday, November 12, 11
  • 15. Is it your compelling vision?Saturday, November 12, 11
  • 16. What are you willing to do, give up and sacrifice for it?Saturday, November 12, 11
  • 17. Session 2 Packing for the JourneySaturday, November 12, 11
  • 18. Essentials for the Journey Low burn Support Skills ClientsSaturday, November 12, 11
  • 19. Low BurnSaturday, November 12, 11
  • 20. Get your finances in order FIRSTSaturday, November 12, 11
  • 21. SupportSaturday, November 12, 11
  • 22. SkillsSaturday, November 12, 11
  • 23. Money, I mean, ClientsSaturday, November 12, 11
  • 24. Sidebar: On Cash FlowSaturday, November 12, 11
  • 25. The best way to start is part-time. Build your business on the side with the safety & security of your day jobSaturday, November 12, 11
  • 26. Quick advice for starting part-time ...Saturday, November 12, 11
  • 27. Sidebar: On RiskSaturday, November 12, 11
  • 28. Session 3 Taking Inventory for the JourneySaturday, November 12, 11
  • 29. Knowing yourself makes the climb easier. And helps you better know what gaps you need to fillSaturday, November 12, 11
  • 30. Let’s explore .... Personality Passions Strengths Skills / Expertise ExperiencesSaturday, November 12, 11
  • 31. Personality Kiersey.comSaturday, November 12, 11
  • 32. PassionsSaturday, November 12, 11
  • 33. Strengths & StandOut StrengthsFinder.com & Standout.TMBC.comSaturday, November 12, 11
  • 34. Skills, Expertise & ExperiencesSaturday, November 12, 11
  • 35. Session 4 Getting Your First ClientSaturday, November 12, 11
  • 36. Clients Mean RevenueSaturday, November 12, 11
  • 37. The best way to land clients is ...Saturday, November 12, 11
  • 38. ... a rockin’ portfolio of workSaturday, November 12, 11
  • 39. Your portfolio sells your services. The quality of work in it determines how much you get paid & how often you land clientsSaturday, November 12, 11
  • 40. So how do you get your first client And start building that rockin’ portfolioSaturday, November 12, 11
  • 41. Getting clients or portfolio work Start with your own site Take whatever you can get at first List who you know & who needs help Nonprofits, beginning blogger, small biz you love Design and promote your own pet projectsSaturday, November 12, 11
  • 42. The Client SnowballSaturday, November 12, 11
  • 43. Start somewhere. Anywhere. Build on that first snowball. To get more & better work. To learn more & more. To be paid more & more. So you can launch your journey full-time!Saturday, November 12, 11
  • 44. On Pricing & Packages Start somewhere & increase prices with experience, skill & demand It’s all about expectations on both sides Aim for $100 an hour Your choice on hourly or project based pricing Make sure you are building to full-time & using time & energy wisely Three packages to offer initially: Blog, Getting Started Website, and “Custom”Saturday, November 12, 11
  • 45. Session 5 Building Your Marketing PipelineSaturday, November 12, 11
  • 46. Your marketing pipeline is about BUILDING DEMAND FOR YOUR WORK!Saturday, November 12, 11
  • 47. Aim at a nicheSaturday, November 12, 11
  • 48. Everything you do should add to the marketing pipelineSaturday, November 12, 11
  • 49. Your website The home and hub for all you do Keep the lawn perfect and green It’s your showroom 5 areas to start with: About, Contact, Services, Portfolio & BlogSaturday, November 12, 11
  • 50. Educational, Guerrilla Marketing, and Oh yeah, the use of FREESaturday, November 12, 11
  • 51. Educating Guerrillas Like Free Stuff I used Educational Marketing, Guerrilla Marketing & Free Stuff FREE is still valuable marketing tool Show, Tell, Teach, Sell Educational Marketing - see Content Rules by Ann Handley Guerrilla Marketing - see Jay Conrad Levinson’s workSaturday, November 12, 11
  • 52. On blogging for businessSaturday, November 12, 11
  • 53. On email newslettersSaturday, November 12, 11
  • 54. On ebooksSaturday, November 12, 11
  • 55. On videoSaturday, November 12, 11
  • 56. On webinars and seminarsSaturday, November 12, 11
  • 57. On SEOSaturday, November 12, 11
  • 58. On free themesSaturday, November 12, 11
  • 59. On word-of-mouthSaturday, November 12, 11
  • 60. On networkingSaturday, November 12, 11
  • 61. On social mediaSaturday, November 12, 11
  • 62. On time, patience and other crap you don’t want to hearSaturday, November 12, 11
  • 63. It sucks, but it just takes time ...Saturday, November 12, 11
  • 64. [ Insert Your Compelling Vision Here ]Saturday, November 12, 11
  • 65. Session 6 Leveraging Other’s SkillsSaturday, November 12, 11
  • 66. You need people.Saturday, November 12, 11
  • 67. My experiences with outsourcing & subcontracting ...Saturday, November 12, 11
  • 68. Different kinds of leveraging other’s time ... Referral partners Collaborative partners Subcontractors EmployeesSaturday, November 12, 11
  • 69. Advice for Outsourcing “Don’t outsource your soul.” “Don’t outsource your core competency.” Outsource the things you don’t do well Outsource the thigns you hate or drain your energy & passion Look for & work with good partnersSaturday, November 12, 11
  • 70. Attributes of Good Partners Dependable & Deliver Good communicators Experienced & Qualified Like-MindedSaturday, November 12, 11
  • 71. Nuts and Bolts Q&A with Nina East, Benjamin Bradley & Cory MillerSaturday, November 12, 11