7 Keys to Rockin' Websites


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7 Keys to Rockin' Websites

  1. 1. 7 Keys to Rockin’ Websites By Cory Miller & Ty CarlsonMadeByWheat.com
  2. 2. Who We Are Cory Miller Ty Carlson Founder, iThemes Designer, MadeByWheat.comMadeByWheat.com
  3. 3. Today’s Agenda Get a Website You Can Control Start Talking to Google Get Blogging Make It Easy to Contact You Build a Following Motivate Actions Evaluate and Refine Question and AnswerMadeByWheat.com
  4. 4. Websites are the best, most affordable, yet underutilized marketing tools for small businesses.MadeByWheat.com
  5. 5. 7 Keys to Make The Most of Your WebsiteMadeByWheat.com
  6. 6. 1. Get a Website You Can ControlMadeByWheat.com
  7. 7. You have the keys.
  8. 8. Why WP Rocks It’s free If you can use Microsoft Word, you can use WP It’s open source and has a huge community It’s getting better & better all the time It’s secure Google loves WordPress Update it from anywhere in the worldMadeByWheat.com
  9. 9. My mom even uses WP!MadeByWheat.com
  10. 10. 2. Start Talking to GoogleMadeByWheat.com
  11. 11. People are searchingfor your products & services. So get found online!
  12. 12. WP and SEO Basics Google Sitemap Generator plugin Pretty Permalinks Simple Keywords Michael Torbert’s All-in-One SEO Pack plugin But really .... Good content your prospects want to read!MadeByWheat.com
  13. 13. 3. Get BloggingMadeByWheat.com
  14. 14. Blogging changed my life, my work, my career.MadeByWheat.com
  15. 15. Why Blog? Google Loves Blogs Build Your ‘Know, Like and Trust’ Demonstrate Your Experience and Expertise Be Known as The Expert In Your FieldMadeByWheat.com
  16. 16. 4. Make It Easy to Contact YouMadeByWheat.com
  17. 17. Many people prefer to email rather than call.MadeByWheat.com
  18. 18. Email contacts are great opportunities to sell.MadeByWheat.com
  19. 19. Use a simple contact form. Free - Try ContactBuddy from PluginBuddy.com Paid - Want more options? Try GravityForms.comMadeByWheat.com
  20. 20. 5. Build a FollowingMadeByWheat.com
  21. 21. You need people to engage with & market to ...MadeByWheat.com
  22. 22. Yesterday was the day to start building one.MadeByWheat.com
  23. 23. Popular Places Online Facebook Twitter LinkedIn YouTube Google+ BlogsMadeByWheat.com
  24. 24. Key is to go where people are talking, not where it’s the hip thing to do.MadeByWheat.com
  25. 25. Email is still king. Start building your email list.MadeByWheat.com
  26. 26. Tips for Using Email Must be permission-based email newsletter Put subscribe form prominent on site (every page) with some incentive to subscribe (free ebooks, discount) Also, at the end of blog posts Write emails with a specific person in mind Goal is to get the click-through to your site Must offer practical value to ideal customer or it’s just more noiseMadeByWheat.com
  27. 27. 6. Motivate ActionsMadeByWheat.com
  28. 28. Your website should DO something for your biz.MadeByWheat.com
  29. 29. What do you want them to do when they get there?MadeByWheat.com
  30. 30. What’s the ONE thing you want them to do?MadeByWheat.com
  31. 31. Build, test, analyze everything accordingly.MadeByWheat.com
  32. 32. Your mom might be the only one showing up at first.MadeByWheat.com
  33. 33. 7. Evaluate and RefineMadeByWheat.com
  34. 34. The great thing about the web is ... you can change it!MadeByWheat.com
  35. 35. Start with version 1. And test it.MadeByWheat.com
  36. 36. See what works, what doesn’t.MadeByWheat.com
  37. 37. Google Analytics
  38. 38. 7 Keys toRockin’ WebsitesGet a Website You Can ControlStart Talking to GoogleGet BloggingMake It Easy to Contact YouBuild a FollowingMotivate ActionsEvaluate and Refine
  39. 39. Question and AnswersMadeByWheat.com
  40. 40. Need Some Help?Let us help you get started today! MadeByWheat.com