2011 State of iThemes Address

2011 State of iThemes Address By Cory Miller Founder / CEO @corymiller303 cory@ithemes.comFriday, May 20, 2011

My goal today ... To show you what we’re all aboutFriday, May 20, 2011

Looking back How far we’ve comeFriday, May 20, 2011

The dream What I wanted to buildFriday, May 20, 2011

What our team does We climb and conquer summits togetherFriday, May 20, 2011

Our purpose & why we do it: To make people’s lives awesomeFriday, May 20, 2011

My role is ... To lead the way My personal goals are ... To inspire our team to greatness To innovate and be pioneers To offer value to the world To enjoy what I do & offer the same To leave a lasting legacy Oh, and to entertain sometimesFriday, May 20, 2011

Our Team Getting to know the team members who serve you as you support usFriday, May 20, 2011

iThemes Building the most easy-to-use, beautiful themes on the planet Chris Jean - team lead / code ninja Brad Ulrich - designer Justin Kopepasah - front-end developer Cody Smith - designerFriday, May 20, 2011

PluginBuddy Building the most easy-to-use, and useful plugins that help people do more with WordPress Dustin Bolton - team lead / code ninja Skyler Moore - developer Josh Benham - support / developer-in-training Ronald Huereca - developer Jesse Clark - developer-in-trainingFriday, May 20, 2011

WebDesign.com Offering professional, practical training to build your web design business ... right from your home Benjamin Bradley - team lead / instructor Justin Seeley - instructor / designerFriday, May 20, 2011

AllureThemes.com Joint venture with Lisa Sabin-Wilson to offer high-quality feminine themes Lisa Sabin-Wilson - team lead / designerFriday, May 20, 2011

Support Team The frontlines for serving & helping our community solve problems and answer questions about our work Ronald van Weerd - team lead / support ninja Sridhar Katakam - support / themes Jeremy Trask - support / plugins Our community - those who help out & pitch in!Friday, May 20, 2011

Central Team Serving all the brands, team and our community Cory Miller - founder / CEO Matt Danner - COO Nina East - marketing director Charleen Green - sales Barbara Skelton - accounting Brandon Irby - video internFriday, May 20, 2011

Our core values and philosophies What we’re all aboutFriday, May 20, 2011

Make people’s lives awesome.Friday, May 20, 2011

Learn and grow, then teach and shareFriday, May 20, 2011

Innovate and improve, or whither and dieFriday, May 20, 2011

Be ﬂexible and adapting, ready to pivot when necessary.Friday, May 20, 2011

Be human. Be real.Friday, May 20, 2011

Work hard. Play hard.Friday, May 20, 2011

Be a tribe.Friday, May 20, 2011

Bleed the brand. Be ambassadors & champions of our work.Friday, May 20, 2011

Solve people’s problems.Friday, May 20, 2011

Belong and contribute.Friday, May 20, 2011

2011 Strategic Objectives The mountaintops we’re aiming forFriday, May 20, 2011

Objective #1: Team focused Become an extremely cohesive yet autonomous, efﬁcient and devoted tribe.Friday, May 20, 2011

Objective #2: Build and ship Release good products often & make them better with time & customer input.Friday, May 20, 2011

Objective #3: Grow dynamic brands Build & grow great brands w/ unique personality, values, philosophies & community.Friday, May 20, 2011

Objective #4: Always be improving Evaluate & improve what & how we do it, in all ways, always.Friday, May 20, 2011

Objective #5: Customer community centered Love & serve our community and make raving fans.Friday, May 20, 2011

Objective #6: Show, tell, teach, sell Be aggressive creative guerrilla marketers for our brands & products.Friday, May 20, 2011

Objective #7: Scout new opportunities Explore new ways & areas to expand & diversify our biz; innovate, test & reﬁne new ideas & products.Friday, May 20, 2011

Objective #8: Work that doesn’t suck Offer a creative, fun & productive workplace where people do fulﬁlling, passionate work that matters.Friday, May 20, 2011

Team Direction What each brand is planning & doingFriday, May 20, 2011

iThemes Builder turned 1 last December Chris Jean has been with us 3 years in Sept. Hire Justin and Cody to amp up theme production 4 themes in last two weeks 32 themes for Builder (and more coming!) The roadmap (aka great things in store to make it even better)Friday, May 20, 2011

PluginBuddy BackupBuddy 1.0 launched March 2010 BackupBuddy 2.0 launched this April Only complete backup solution for WP Now at 17+ plugins including DisplayBuddy series, EmailBuddy, Contact Buddy, VidEmbed and more AND ... 15+ more coming by year end! Hired Ronald Huereca in April LoopBuddy in the works The roadmapFriday, May 20, 2011

WebDesign.com Benjamin Bradley full-time last July Just hired Justin Seeley as new full-time instructor Will be launching new Design track this summer Over 250+ hours of training now (and more coming!) May’s 4-Day WordPress Developer Course (highest attendance yet) Vibrant, active and helpful community in forum The roadmapFriday, May 20, 2011

AllureThemes.com Launched in April 2011 Joint venture with Lisa Sabin-Wilson Offer high-quality feminine themes Offer designs on main WP frameworks including BuilderFriday, May 20, 2011

Support Our best moderators have come as customers first and be extremely helpful (Ronald, Sridhar, Jeremy) Scattered throughout world (and in-office) to cover more hours than we guarantee Offering support, help and being available to do so ... enabling our customers to do more, do better Understanding not just specific problems but what our customer wants to ultimately do so we can help them achieve it Offering iTips email newsletter to educate, provide value to more peopleFriday, May 20, 2011

Company Wide Attract the best, brightest & ‘right ﬁt’ talent to our team Continue to build our Afﬁliate network Take our video production to the next level Help build & promote Oklahoma City as a tech hub Give back to our local community, our community & WordPress Train in and build our culture Recruit customer ambassadors Continue to design / offer shirts for tribe Continue to meet more of our customers face to face Continue to underpromise and overdeliver; build more & more value for community Stay small ... while growingFriday, May 20, 2011

2011 State of iThemes Address By Cory Miller Founder / CEO @corymiller303 cory@ithemes.comFriday, May 20, 2011

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2011 State of iThemes Address

by Cory Miller on May 20, 2011

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2011 State of iThemes Address — Presentation Transcript