2011 State of            iThemes Address           By Cory Miller           Founder / CEO           @corymiller303        ...
My goal today ...          To show you what          we’re all aboutFriday, May 20, 2011
Looking back          How far we’ve comeFriday, May 20, 2011
The dream          What I wanted to buildFriday, May 20, 2011
What our team does          We climb and conquer          summits togetherFriday, May 20, 2011
Our purpose & why we do it:          To make people’s          lives awesomeFriday, May 20, 2011
My role is ...          To lead the way          My personal goals are ...               To inspire our team to greatness ...
Our Team          Getting to know the team members          who serve you as you support usFriday, May 20, 2011
iThemes          Building the most easy-to-use, beautiful themes on the planet          Chris Jean - team lead / code ninj...
PluginBuddy          Building the most easy-to-use, and useful plugins          that help people do more with WordPress   ...
WebDesign.com          Offering professional, practical training to          build your web design business ... right from...
AllureThemes.com          Joint venture with Lisa Sabin-Wilson to offer high-quality feminine themes          Lisa Sabin-W...
Support Team          The frontlines for serving & helping our community solve          problems and answer questions abou...
Central Team          Serving all the brands, team and our community          Cory Miller - founder / CEO          Matt Da...
Our core values          and philosophies          What we’re all aboutFriday, May 20, 2011
Make people’s          lives awesome.Friday, May 20, 2011
Learn and grow,          then teach and shareFriday, May 20, 2011
Innovate and improve,          or whither and dieFriday, May 20, 2011
Be flexible and adapting,          ready to pivot when          necessary.Friday, May 20, 2011
Be human. Be real.Friday, May 20, 2011
Work hard. Play hard.Friday, May 20, 2011
Be a tribe.Friday, May 20, 2011
Bleed the brand.          Be ambassadors &          champions of our work.Friday, May 20, 2011
Solve people’s problems.Friday, May 20, 2011
Belong and contribute.Friday, May 20, 2011
2011 Strategic Objectives          The mountaintops we’re aiming forFriday, May 20, 2011
Objective #1: Team focused          Become an extremely          cohesive yet autonomous,          efficient and devoted tr...
Objective #2: Build and ship          Release good products          often & make them better          with time & custome...
Objective #3: Grow dynamic brands          Build & grow great brands          w/ unique personality,          values, phil...
Objective #4: Always be improving          Evaluate & improve          what & how we do it,          in all ways, always.F...
Objective #5: Customer community centered          Love & serve our community          and make raving fans.Friday, May 20...
Objective #6: Show, tell, teach, sell          Be aggressive creative          guerrilla marketers for          our brands...
Objective #7: Scout new opportunities          Explore new ways & areas          to expand & diversify our          biz; i...
Objective #8: Work that doesn’t suck          Offer a creative, fun &          productive workplace          where people ...
Team Direction          What each brand is planning & doingFriday, May 20, 2011
iThemes        Builder turned 1 last December        Chris Jean has been with us 3 years in Sept.        Hire Justin and C...
PluginBuddy        BackupBuddy 1.0 launched March 2010        BackupBuddy 2.0 launched this April        Only complete bac...
WebDesign.com        Benjamin Bradley full-time last July        Just hired Justin Seeley as new full-time instructor     ...
AllureThemes.com        Launched in April 2011        Joint venture with Lisa Sabin-Wilson        Offer high-quality femin...
Support        Our best moderators have come as customers first and        be extremely helpful (Ronald, Sridhar, Jeremy)  ...
Support        Our best moderators have come as customers first and        be extremely helpful (Ronald, Sridhar, Jeremy)  ...
Company Wide        Attract the best, brightest & ‘right fit’ talent to our team        Continue to build our Affiliate netw...
2011 State of            iThemes Address           By Cory Miller           Founder / CEO           @corymiller303        ...
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2011 State of iThemes Address

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Cory Miller, founder of iThemes, gives an update on where the company is heading in 2011.

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2011 State of iThemes Address

  1. 1. 2011 State of iThemes Address By Cory Miller Founder / CEO @corymiller303 cory@ithemes.comFriday, May 20, 2011
  2. 2. My goal today ... To show you what we’re all aboutFriday, May 20, 2011
  3. 3. Looking back How far we’ve comeFriday, May 20, 2011
  4. 4. The dream What I wanted to buildFriday, May 20, 2011
  5. 5. What our team does We climb and conquer summits togetherFriday, May 20, 2011
  6. 6. Our purpose & why we do it: To make people’s lives awesomeFriday, May 20, 2011
  7. 7. My role is ... To lead the way My personal goals are ... To inspire our team to greatness To innovate and be pioneers To offer value to the world To enjoy what I do & offer the same To leave a lasting legacy Oh, and to entertain sometimesFriday, May 20, 2011
  8. 8. Our Team Getting to know the team members who serve you as you support usFriday, May 20, 2011
  9. 9. iThemes Building the most easy-to-use, beautiful themes on the planet Chris Jean - team lead / code ninja Brad Ulrich - designer Justin Kopepasah - front-end developer Cody Smith - designerFriday, May 20, 2011
  10. 10. PluginBuddy Building the most easy-to-use, and useful plugins that help people do more with WordPress Dustin Bolton - team lead / code ninja Skyler Moore - developer Josh Benham - support / developer-in-training Ronald Huereca - developer Jesse Clark - developer-in-trainingFriday, May 20, 2011
  11. 11. WebDesign.com Offering professional, practical training to build your web design business ... right from your home Benjamin Bradley - team lead / instructor Justin Seeley - instructor / designerFriday, May 20, 2011
  12. 12. AllureThemes.com Joint venture with Lisa Sabin-Wilson to offer high-quality feminine themes Lisa Sabin-Wilson - team lead / designerFriday, May 20, 2011
  13. 13. Support Team The frontlines for serving & helping our community solve problems and answer questions about our work Ronald van Weerd - team lead / support ninja Sridhar Katakam - support / themes Jeremy Trask - support / plugins Our community - those who help out & pitch in!Friday, May 20, 2011
  14. 14. Central Team Serving all the brands, team and our community Cory Miller - founder / CEO Matt Danner - COO Nina East - marketing director Charleen Green - sales Barbara Skelton - accounting Brandon Irby - video internFriday, May 20, 2011
  15. 15. Our core values and philosophies What we’re all aboutFriday, May 20, 2011
  16. 16. Make people’s lives awesome.Friday, May 20, 2011
  17. 17. Learn and grow, then teach and shareFriday, May 20, 2011
  18. 18. Innovate and improve, or whither and dieFriday, May 20, 2011
  19. 19. Be flexible and adapting, ready to pivot when necessary.Friday, May 20, 2011
  20. 20. Be human. Be real.Friday, May 20, 2011
  21. 21. Work hard. Play hard.Friday, May 20, 2011
  22. 22. Be a tribe.Friday, May 20, 2011
  23. 23. Bleed the brand. Be ambassadors & champions of our work.Friday, May 20, 2011
  24. 24. Solve people’s problems.Friday, May 20, 2011
  25. 25. Belong and contribute.Friday, May 20, 2011
  26. 26. 2011 Strategic Objectives The mountaintops we’re aiming forFriday, May 20, 2011
  27. 27. Objective #1: Team focused Become an extremely cohesive yet autonomous, efficient and devoted tribe.Friday, May 20, 2011
  28. 28. Objective #2: Build and ship Release good products often & make them better with time & customer input.Friday, May 20, 2011
  29. 29. Objective #3: Grow dynamic brands Build & grow great brands w/ unique personality, values, philosophies & community.Friday, May 20, 2011
  30. 30. Objective #4: Always be improving Evaluate & improve what & how we do it, in all ways, always.Friday, May 20, 2011
  31. 31. Objective #5: Customer community centered Love & serve our community and make raving fans.Friday, May 20, 2011
  32. 32. Objective #6: Show, tell, teach, sell Be aggressive creative guerrilla marketers for our brands & products.Friday, May 20, 2011
  33. 33. Objective #7: Scout new opportunities Explore new ways & areas to expand & diversify our biz; innovate, test & refine new ideas & products.Friday, May 20, 2011
  34. 34. Objective #8: Work that doesn’t suck Offer a creative, fun & productive workplace where people do fulfilling, passionate work that matters.Friday, May 20, 2011
  35. 35. Team Direction What each brand is planning & doingFriday, May 20, 2011
  36. 36. iThemes Builder turned 1 last December Chris Jean has been with us 3 years in Sept. Hire Justin and Cody to amp up theme production 4 themes in last two weeks 32 themes for Builder (and more coming!) The roadmap (aka great things in store to make it even better)Friday, May 20, 2011
  37. 37. PluginBuddy BackupBuddy 1.0 launched March 2010 BackupBuddy 2.0 launched this April Only complete backup solution for WP Now at 17+ plugins including DisplayBuddy series, EmailBuddy, Contact Buddy, VidEmbed and more AND ... 15+ more coming by year end! Hired Ronald Huereca in April LoopBuddy in the works The roadmapFriday, May 20, 2011
  38. 38. WebDesign.com Benjamin Bradley full-time last July Just hired Justin Seeley as new full-time instructor Will be launching new Design track this summer Over 250+ hours of training now (and more coming!) May’s 4-Day WordPress Developer Course (highest attendance yet) Vibrant, active and helpful community in forum The roadmapFriday, May 20, 2011
  39. 39. AllureThemes.com Launched in April 2011 Joint venture with Lisa Sabin-Wilson Offer high-quality feminine themes Offer designs on main WP frameworks including BuilderFriday, May 20, 2011
  40. 40. Support Our best moderators have come as customers first and be extremely helpful (Ronald, Sridhar, Jeremy) Scattered throughout world (and in-office) to cover more hours than we guarantee Offering support, help and being available to do so ... enabling our customers to do more, do better Understanding not just specific problems but what our customer wants to ultimately do so we can help them achieve it Offering iTips email newsletter to educate, provide value to more peopleFriday, May 20, 2011
  41. 41. Support Our best moderators have come as customers first and be extremely helpful (Ronald, Sridhar, Jeremy) Scattered throughout world (and in-office) to cover more hours than we guarantee Offering support, help and being available to do so ... enabling our customers to do more, do better Understanding not just specific problems but what our customer wants to ultimately do so we can help them achieve it Offering iTips email newsletter to educate, provide value to more peopleFriday, May 20, 2011
  42. 42. Company Wide Attract the best, brightest & ‘right fit’ talent to our team Continue to build our Affiliate network Take our video production to the next level Help build & promote Oklahoma City as a tech hub Give back to our local community, our community & WordPress Train in and build our culture Recruit customer ambassadors Continue to design / offer shirts for tribe Continue to meet more of our customers face to face Continue to underpromise and overdeliver; build more & more value for community Stay small ... while growingFriday, May 20, 2011
  43. 43. 2011 State of iThemes Address By Cory Miller Founder / CEO @corymiller303 cory@ithemes.comFriday, May 20, 2011
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