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Content is not_flat

by coryannj on Sep 06, 2011

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As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meti...

As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. Looking at an actual FAQ project we'll see how our tools all fell apart, and how we can fix it.

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Content is not_flat — Presentation Transcript