Living Labs as Drivers of Regional Innovation: Opportunities for the Future (Álvaro de Oliveira)

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6th presentation of the CentraLab Mid-Term Conference held in Budapest on 2 October 2012.

6th presentation of the CentraLab Mid-Term Conference held in Budapest on 2 October 2012.

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  • 1. Living Labs as drivers of Regional Innovation: opportunities for the future Prof. Álvaro de Oliveira President Emeritus of the European Network of Living Labs International Chair 1
  • 2. Overview• Global Challenges• Sustainable Solutions• Living Labs• European Network of Living Labs• Living Labs case studies• Regional Living Labs• Smart Specialisation• Conclusions 2
  • 3. Global Challenges• Finding solutions for clean energy• Providing safer water supplies• Food sustainability• Waste management• Transparency and trust on the political system• Trust in the public administration• Social inclusion and social integration• Managing demographic shifts• Wellbeing and assisted living. Health and ageing 3
  • 4. Sustainable Solutions• Wicked problems call for diverse types of knowledge, resource, participation and collaboration.• Behaviour change requires the motivation of millions of individuals and their communities; solutions cannot be pushed.• New, distributed and highly participatory systems imply new roles for public and private spheres: demand/user/citizen driven open RDI enabled by ICT. Living Labs Open eco-systems engage and motivate stakeholders, stimulate collaboration, create lead markets and enable behavior transformation 4
  • 5. Living Lab Ecosystem Incubators, Collaboration and Motivation 5
  • 6. ENoLL and EU PresidenciesFinish Presidency, Portuguese Presidency, French Presidency, Spanish Presidency, Hungarian Presidency, Danish Presidency, Autumn 2006 Autumn 2007 Autumn 2008 Spring 2010 Spring 2011 Spring 2012 6th Wave 1st Wave 2nd Wave 3rd Wave 4th Wave 5th Wave 6th Wave Slovenian Presidency, Sweedish Presidency, Belgium Presidency, Polish Presidency, Spring 2008 Autumn 2009 Autumn 2010 Autumn 2011 6
  • 7. ENoLL Today 7
  • 8. Globalization of ENoLLENoLL initiatives outside Europe• Brazil Network of Living Labs (BNoLL)• Africa Network of Living Labs (ANoLL)• China Network of Living Labs (CNoLL)ENoLL initiatives outside Europe (in progress)• Taiwan• Korea• USA• AustraliaENoLL Collaboration agreements• World Bank• FAO Food and Agricultural Organization of the UN (MoU and Action plan)• United Forum Ubiquitous Network Industry and technology Development Forum (China)• Beijing City Administration and Public Service Innovation – Information System and Equipment Center (CAISEC) China• EBN Europe Business Network (In progress)• ISPA International Science Park Association (In progress) 8
  • 9. SANJOTEC Footwear Living Lab 9
  • 10. Footwear Industry in Portugal Research . Training . International RDI New Brands.Creative Materials Materials InnovationCulture Marketing. Trends Distribuition Final (Trend setters,. Design Manufacturing (Intelligent Market (Own Collections) Industry (Medium - high) clients) Logistics) RDI 3D design. Retail Equipment. Production Marketing.Fairs Networks. Processes Equipment Fashion Shows. Global franchise Finance.• Co-creation, co-engineering, co-production and co-distribution• Involvement of all the stakeholders• Engaged user communities. Social networks. 10
  • 11. SANJOTEC Living Lab Finance Technology Public Centers AdministrationUniversities Users SANJOTEC Research Centers Market Retail APPICAPS Networks 11
  • 12. 12
  • 13. 13
  • 14. Luis Onofre 14
  • 15. 15
  • 16. Amazonia Living Lab 16
  • 17. Amazonia Living Lab Living Lab of Living Labs• Common vision and mission. More efective realization• Coordination of platforms and initiatives• Stimulation and facilitation of synergies• Reinforcement of fund raising capacity• Increase capacity of available results• Wider critical mass 17
  • 18. Rio de Janeiro Living Lab 18
  • 19. Rio de Janeiro Living Lab “Driven by Olympic Spirit”• Social Inclusion, e-Participation• Smart Cities, Urban Requalification• Digital Production. Interactive TV (NGA).• Thematic Tourism• Art, Design and Fashion• Energy and Environment, Sustainability• Healthy Living Sports• Culture, Entertainment, Lifestyle• Experimenting new ways of learning (Serious Games) 19
  • 20. Regional Innovation Ecosystems Policy Evolution PPPP User Driven Territorial Open Innovation Living Labs PPP Science and Triple Helix Technology Parks Thematic Clusters / Poles / Districts 20
  • 21. Why Territorial Living Labs? (1/4)• Strong regional measures are needed to turn research results into innovation that is locally tailored and can be applied throughout Europe• Focus on making full use of digitalization and new key enabling technologies to modernize regional innovation policy• Cohesion policy measures to be used to build regional innovation systems and territorial cooperation instruments, the provision of risk capital and measures to accelerate the introduction of innovative products and encourage networking among stakeholders in business, academia and administration Source: adapted from Markku Markkula 21
  • 22. Why Territorial Living Labs? (2/4)• The true challenge for the European Union, Member States and regions is to create the requisite synergies between different public and private sector funding instruments to allow the Europe 2020 strategy to be implemented. Stronger coordination between national, regional and local public budgets to enable regions and cities to make better use of the Structural Funds and other European Union programmes is needed. Source: adapted from Markku Markkula 22
  • 23. Why Territorial Living Labs? (3/4)• Building regional innovation capacity on the basis of smart specialization and complementarities in neighboring regions• Pioneering regions can form European consortiums integrating different capabilities to create ground-breaking societal innovations for Europe-wide use. Through its various actors, each region can become a pioneer focusing on its own needs and strengths Source: adapted from Markku Markkula 23
  • 24. Why Territorial Living Labs? (4/4)• Enterprises need to open up new mindsets and draw widely on the collective resources available within their region and that they are therefore reliant on social capital for their success. On the other hand, the Committee of Regions encourages the regions to move towards open innovation, within a human-centred vision of partnerships between public and private sector actors, with universities and other knowledge institutions playing a crucial role, i.e. to enrich the Triple Helix concept with the involvement of the citizens. Source: adapted from Markku Markkula 24
  • 25. Smart Specialisation• Smart Specialisation re-defines regional RDI strategies within a broad geographical context – Identifying local capacities and potentials – Promoting emergent excellence• Smart Specialisation intends to link RDI to social innovation (sustainable and inclusive) – Identifying territorial capital and creativities – Mobilising communities to take action 25
  • 26. Smart Specialization vs. Territorial Living Labs (1/2) Smart Specialization Methodology • They focus policy support and investments on key national/regional priorities, challenges and needs for knowledge- based development, including ICT-related measures; • They build on each countrys/region’s strengths, competitive advantages and potential for excellence; • They support technological as well as practice-based innovation and aim to stimulate private sector investment; • They get stakeholders fully involved and encourage innovation and experimentation; • They are evidence-based and include sound monitoring and evaluation systems.Source: RIS3 Guide: Novelties of the approach, Dr Ruslan Rakhmatullin 26
  • 27. Smart Specialization vs. Territorial Living Labs (2/2) Territorial Living Lab methodology• Existing Networks. Cross-border and International collaboration.• Research and Innovation ecosystems focusing on identified regional priorities, needs and available resources for knowledge-based development, jobs creation and business growth.• Human-centricity, openness, co-creation and collaboration, trust and transparency are core values of Living Labs.• Design thinking culture. Creativity. ICT collaborative enabling environments.• All the innovation stakeholders: research, enterprises, funding and policy; get involved at an early stage and take ownership of the innovation results.• User-driven open innovation and experimentation. Citizens co-design and co- creation addressing the region’s strengths. These are competitive advantages leading to successful implementations.• Address scientific, technological and innovative approaches aiming to stimulate business opportunities. Facilitation of the innovation processes.• Bottom-up methodology in a framework with top-down support.Source: A. Oliveira, Bled Conference, 2009 27
  • 28. Conclusions (1/3)• Addressing Regional issues requires a common effort – Capturing the potential of increasing civic participation together with new technology potentials – RDI leading to deep societal transformations: from welfare state to a human-centric service society• Regional Innovation Strategies must broaden their scope to support this process – Blending both technological and social innovation, research processes as catalyst – Competitive enterprises embedded in Regional communities and emergent service ecosystems 28
  • 29. Conclusions (2/3)• Regions have the greatest share of resources for promoting Territorial Innovation and are where the benefits of Innovation Policies can be most visible.• Regions can take a leading, demand-driven role in introducing transversal Innovation Policies, mixing technical and non-technical participation and linking Creative Region strategies to Territorial Innovation (Living Labs).• Living Labs co-creation of innovation address all dimensions of Regional Development Policies Living Labs policies provide regional, cross- border and trans-national integration 29
  • 30. Conclusions (3/3)• The big global challenges of our time demand mass participation of users/consumers/citizens. Finding solutions requires the pooling of diverse types of knowledge and resources, and harnessing the motivation of millions of individuals and their communities.• Technologies are not sufficient to solve the challenges in a sustainable way, user behavior transformation is required and this can be enabled by the Living Lab methodologies.• Future Internet technologies, Living Labs and Social Innovation enable Smart Regional co-creation where citizens sense of belonging and identity, wellbeing and togetherness, form a better and happier society. 30
  • 31. Thank you! Álvaro de Oliveira Phone: +351 21 486 67 84 Skype: alvaroduarteoliveiraTwitter: @openlivinglabsFacebook: ENoLL European Network of Living Labs 31