For the job of oral maintaining healthy teeth and gums we
hire dentists and associated instruments of torture
hire toothbrushes & toothpaste
We create value when we allow customers do achieve a given job quicker, easier and/or at lower cost
"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!“ Theodore Levitt the job of maintaining healthy teeth and gums well-served with existing solutions?
Job: Maintain healthy teeth and gums Monitor known conditions to ensure proper healing Confirm nature of condition Determine appropriate course of treatment Administer treatment Confirm proper healing is occurring Prevent conditions from occurring Prevent physical damage from occurring Prevent Contain Diagnose Treat
A business model describes the rationale of how an organisation creates value , delivers value and captures value
Osterwalder & Pigneur, 2010
Create, deliver, capture Deliver value Create value Capture value Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure www.businessmodelgeneration.org
The Business Model Canvas Customer segments Value proposition Customer relationship Channels Key activities Key resources Key partners Revenue streams Cost structure Jobs being addressed? Environment is the job being undertaken? Outcomes being targeted? What improvements are you bringing? What products & services are you applying to achieve this? Type of relationship desired? How is it achieved?
Type of channel desired:
What are our production, problem solving, platform and network activities? What are our physical, intellectual, human and financial needs? What key activities will be performed? What key resources will be acquired? Who are our key partners? Who are our key suppliers? What value will our customers pay for? How would they prefer to pay? How crucial is each revenue stream? What are the up-front and on-going costs of our key activities? What are the up-front and on-going costs of our key resources? www.businessmodelgeneration.org