There’s a great sense of community in NASCAR. You see it day in and day out, people pull together to make things happen and try to make our community feel like home. It’s a special thing to be a part of the NASCAR family. - CLINT BOWYER, NASCAR DRIVER
A common set of values and a passion for the speed, power and exhilarating competition of motorsports.
A lifestyle that colors every part of our lives with pride, enthusiasm and optimism.
A sense of honor and a commitment to being real, genuine and true to ourselves.
The belief that everyone in our community has something valuable to contribute.
Our history and heritage, but with an eye to the future.
The idea that when you’re a part of our family, you’ll always be valued for who you are.
Our Community It takes a community to make a sport this strong Drivers Fans Teams Sponsors Auto Manufacturers Tracks Licensees Media
There’s something about all the fans that makes you want to be with them and have fun with them. It’s definitely a reason why I like NASCAR. We all seem to have some type of connection, like one big happy family, which is a good thing to be a part of. - KRISTA, NASCAR FAN
Introduced by family members and bond with the sport from there
Traditions passed down through generations
Friends Media Driver Affinity Race Attendance
Introduced to the sport by friends and co-workers
Existing fans help new fans understand the sport and make them feel welcome
Many discover the sport simply by “flipping through channels” or other media
Numerous media outlets make it a sport that is easy to follow
Personable and accessible nature of our drivers attracts fans to the sport
NASCAR drivers are role models that fans can feel good about cheering
Often described as the “instant” path to fandom
Social atmosphere and magnitude leave a lasting impression
“ This is a sport the fans connect to, and those fans are our customers. NASCAR gives us a great reason to come together with our customers – it’s a unique way to make our brand interesting.” - BOB MACDONALD, 3M
NASCAR creates an emotional bond which connects fans to the brand and connects fans to one another.
NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire.
Admired Athletes Athletes Who Are “Regular People” Down to Earth Genuine Honorable Like a Big Family Straight Up and Honest = UNDUPLICATED SPORT SHARED VALUES + NASCAR FANS Edge-of-Seat Action Intense Competition Non-Stop Action Performance Skillful Competitors Speed and Power Daring/Courageous THRILLING & EXCITING ENTERTAINMENT SENSE OF BELONGING PART OF THE FAMILY + =
The #1 spectator sport, with 17 of the 20 most attended sporting events in the U.S.
The #2-rated regular-season sport on U.S. television
More than 1,200 events at 100 tracks in 30 U.S. states, Canada and Mexico
Broadcast in 150 countries in 20 languages
$100-$200 million on average is added to local and regional economies by a single NASCAR Sprint Cup Series race
More Fortune 500 participation than any other sport
Broadcast Ratings Results reflect the following completed regular seasons: NFL (2008), NSCS (2008), NCAA Football (2008), PGA (2008), MLB (2008), NNS (2008), NBA (2007-2008), NCAA Basketball (2007-2008), and NHL (2007-2008). Based on Live + Same Day data stream. Source: Nielsen Media Research AVERAGE NETWORK RATINGS: 2008 Most Recently Completed Regular Season 0.0 10.2 3.5 2.3 2.2 2.0 1.3 4.8 2.0 0.9 2.0 4.0 6.0 8.0 10.0 12.0
The best thing about a NASCAR race is the speed and the adrenaline that you get from watching the cars. When I went to my very first race, the minute I heard the cars and saw them go by, I fell in love. After that, you just crave it. You don’t get that from any other sport. It’s so powerful. - TERA, NASCAR FAN
-Home to the biggest stars in auto racing and some of the most popular athletes in sports
NASCAR Sprint Cup Series NASCAR Nationwide Series NASCAR Camping World Truck Series -The second most popular form of motorsports in America -A mix of veterans, up-and-comers and some of the biggest stars in the sport -A favorite of our most avid and loyal fans since its debut in 1995 -Features full-size American-made trucks in tough, side-by-side racing NASCAR Camping World Series NASCAR Whelen Modified Tour NASCAR Whelen Southern Modified Tour -A regional racing series where drivers advance to the “doorstep of their dreams” -Two divisions - East and West -An “open wheel” (fenderless car) series in NASCAR -An important part of the NASCAR tradition in the northeastern U.S. -Established in 2005 as a companion to the NASCAR Whelen Modified Tour -Brings this popular form of racing to our loyal southeastern fans -Grassroots foundation of the sport, engaging our most passionate fans in their backyard -Weekly events at over 50 tracks throughout the country NASCAR Canadian Tire Series NASCAR Mexico Series -Established in 2007 to bring NASCAR excitement to 7 million Canadian fans throughout the nation -Created in 2007 to re-establish Mexico’s rich motorsports tradition with events across the nation NASCAR Whelen All-American Series NATIONAL REGIONAL LOCAL INTER- NATIONAL
Our NASCAR Sprint Cup Series Season The season begins with a series of events leading up to the sport’s signature event, the Daytona 500 The weeks prior to the Great American Race include a number of exhibition events, Daytona 500 qualifying events and the season-opening races for the NASCAR Nationwide Series and NASCAR Camping World Truck Series An invitation-only exhibition event, held the weekend before the Coca-Cola 600 in Charlotte Features race winners from the current and previous year, along with past NASCAR Sprint Cup Series Champions and past event winners Non-qualifiers can race their way in through the NASCAR Sprint Showdown or via a fan vote The buildup to the Chase for the NASCAR Sprint Cup, as drivers battle for positions in the standings to qualify for the 12 spots in The Chase and a shot at the championship Culminates at Richmond International Raceway, where the field of 12 is finalized A 10-race championship battle between the season’s 12 best drivers Each driver is “seeded” based on their number of race wins during the first 26 races The driver with the most points after the final race at Homestead-Miami Speedway is crowned the Champion A week-long celebration includes fan interaction and media events NASCAR Sprint Cup Series Champion is officially crowned at televised Awards Ceremony