Berry Ad Max Presentation
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Berry Ad Max Presentation

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This presentation provides an overview of the Berry AdMax process that has been proven to increase the effectiveness of print advertign by 179%.

This presentation provides an overview of the Berry AdMax process that has been proven to increase the effectiveness of print advertign by 179%.

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Berry Ad Max Presentation Berry Ad Max Presentation Presentation Transcript

  • BerryAdMAX
    Maximizing the Selling Power of Every Ad
    1
    SM
  • Consider This…
    You have just 3-6 seconds to get your customer’s attention.
    Research has shown that traditional (e.g. newspaper, magazine) design principles simply don’t work in Yellow Pages.
    2
  • BerryAdMAX
    Goal:
    Design high impact ads that will grab prospect’s attention and
    give them a reason to call you.
    Tools
    Creative analysis
    Messaging strategy
    Design impact research
    BerryAdMAX creative ad design
    3
  • BerryAdMAX Process
    Creative strategy interview
    Used to understand your advertising goals, objectives, branding strategies and creative preferences
    Heading research
    Needed to understand what customers are looking for in an ad at your heading
    BerryAdMAX analysis of your current ad and competitive ads
    Creation of new ad designs
    New ads incorporate the learning from the creative interview, research and the BerryAdMAX analysis
    4
  • BerryAdMAX
    Objectively assesses your ad’s effectiveness based on 27 distinct
    factors that influence an ad’s ability to drive consumer response.
    5
  • BerryAdMAX Research
    Purpose
    Assess ads developed with the BerryAdMAX design process
    Methodology
    In an online survey, 424 consumers reviewed multiple sets of ads (a “before” and “after” ad) and selected which ad they would most likely call
    Results
    The research demonstrated an average 179% increase in the likelihood to call when an ad goes through the Berry AdMAX process
    6
  • BEFORESelected by 22%
    AFTERSelected by 78%
    Sample Ads
    7
    255% increase in the
    likelihood to call
  • Sample Ads
    8
    BEFORESelected by 35.3%
    84% increase in the
    likelihood to call
    AFTERSelected by 64.7%
  • 9
    Sample Ads
    BEFORESelected by 19.5%
    313% increase in the
    likelihood to call
    AFTERSelected by 80.5%
  • Summary
    You have only seconds to get a prospect’s attention
    Traditional design principles simply don’t work in yellow pages
    The BerryAdMAX process results in high-impact ads that will grab your prospect’s attention and give them a reason to call you.
    Research shows an average 179% increase in likelihood to call when an ad goes through the BerryAdMAX process
    More attractive ads = more profitable ads via more phone calls and sales
    More profitable ads yield more effective and efficient ROIs
    10
  • 11
  • 12
    CONFIDENTIAL and PROPRIETARY INFORMATION
    The materials and information contained in this submission, unless provided by prospective clients are the confidential and proprietary property of Berry Network, Inc. and are subject to the protections and restrictions contained in the Nondisclosure Agreement signed by Berry and prospective clients. Accordingly, these materials shall not be copied, disclosed or used in any manner inconsistent with the analysis of BNI’s response to prospective clients and upon the conclusion of such analysis shall be returned to BNI, including all copies thereof.