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Berry Ad Max Presentation
 

Berry Ad Max Presentation

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This presentation provides an overview of the Berry AdMax process that has been proven to increase the effectiveness of print advertign by 179%.

This presentation provides an overview of the Berry AdMax process that has been proven to increase the effectiveness of print advertign by 179%.

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    Berry Ad Max Presentation Berry Ad Max Presentation Presentation Transcript

    • BerryAdMAX
      Maximizing the Selling Power of Every Ad
      1
      SM
    • Consider This…
      You have just 3-6 seconds to get your customer’s attention.
      Research has shown that traditional (e.g. newspaper, magazine) design principles simply don’t work in Yellow Pages.
      2
    • BerryAdMAX
      Goal:
      Design high impact ads that will grab prospect’s attention and
      give them a reason to call you.
      Tools
      Creative analysis
      Messaging strategy
      Design impact research
      BerryAdMAX creative ad design
      3
    • BerryAdMAX Process
      Creative strategy interview
      Used to understand your advertising goals, objectives, branding strategies and creative preferences
      Heading research
      Needed to understand what customers are looking for in an ad at your heading
      BerryAdMAX analysis of your current ad and competitive ads
      Creation of new ad designs
      New ads incorporate the learning from the creative interview, research and the BerryAdMAX analysis
      4
    • BerryAdMAX
      Objectively assesses your ad’s effectiveness based on 27 distinct
      factors that influence an ad’s ability to drive consumer response.
      5
    • BerryAdMAX Research
      Purpose
      Assess ads developed with the BerryAdMAX design process
      Methodology
      In an online survey, 424 consumers reviewed multiple sets of ads (a “before” and “after” ad) and selected which ad they would most likely call
      Results
      The research demonstrated an average 179% increase in the likelihood to call when an ad goes through the Berry AdMAX process
      6
    • BEFORESelected by 22%
      AFTERSelected by 78%
      Sample Ads
      7
      255% increase in the
      likelihood to call
    • Sample Ads
      8
      BEFORESelected by 35.3%
      84% increase in the
      likelihood to call
      AFTERSelected by 64.7%
    • 9
      Sample Ads
      BEFORESelected by 19.5%
      313% increase in the
      likelihood to call
      AFTERSelected by 80.5%
    • Summary
      You have only seconds to get a prospect’s attention
      Traditional design principles simply don’t work in yellow pages
      The BerryAdMAX process results in high-impact ads that will grab your prospect’s attention and give them a reason to call you.
      Research shows an average 179% increase in likelihood to call when an ad goes through the BerryAdMAX process
      More attractive ads = more profitable ads via more phone calls and sales
      More profitable ads yield more effective and efficient ROIs
      10
    • 11
    • 12
      CONFIDENTIAL and PROPRIETARY INFORMATION
      The materials and information contained in this submission, unless provided by prospective clients are the confidential and proprietary property of Berry Network, Inc. and are subject to the protections and restrictions contained in the Nondisclosure Agreement signed by Berry and prospective clients. Accordingly, these materials shall not be copied, disclosed or used in any manner inconsistent with the analysis of BNI’s response to prospective clients and upon the conclusion of such analysis shall be returned to BNI, including all copies thereof.