How to integrate Web 2.0 into existing
Business Processes?
Agile Starting and Steering the Course by Using
cm|navigator
Generate
Distribute Find
Store Use

Web 2.0 & Social
Software connect:
Generate
Distribute Find
Store Use
Knowledge Communication
People
& Content Media

Managing Web 2.0 in Business is turbulent
Generate
Distribute Find
Store Use
…are we still on course?“

Collaboration & Web 2.0
can be planned,
but needs agility
Knowledge
→ identify first adopters
Workers
→ community building
→ start micro-project
First
→ evaluation
Adopters
→ initiating next micro-project

cm|navigator: Analysing Knowledge
Work(ers)
Generate
To interlink To connect knowledge
people >>> Distribute Find & content >>>
(1) intensity of (2) internal
cooperation market for knowledge
Store Use
General conditions for knowledge-sharing >>>
(3) milieu of knowing

cm|navigator: Visualising

Summary: Success recipe for corporate Web 2.0
starting fast
react en-route
steering the course

06/2009
cm|d - corporate mind development
Annaberger Str. 240
09125 Chemnitz / Germany
www.cm-development.de
www.blog.cm-development.de
Dr. Lutz Gerlach
Tel.: +49(0)371 53 47 267
lutz.gerlach@cm-development.de
Stefan Hauptmann
Tel.: +49(0)371 53 47 267
stefan.hauptmann@cm-development.de
Photo on Slide 4: Source Garmin