Enterprise Microblogging
Connecting People, Shaping Awareness, Enhancing Learning




              Stefan Hauptmann, Lutz...
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
channel based
                                        public-subscribe principle




Microblogging      ■ short notes

   ...
Twitter




Microblogging




                Chemnitz University of Technology   5
Facebook




Microblogging




                Chemnitz University of Technology   6
Jaiku




Microblogging




                Chemnitz University of Technology   7
Wordpress P2




Microblogging




                Chemnitz University of Technology   8
Communote




Microblogging




                Chemnitz University of Technology   9
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
Connecting People

Potential of                       Shaping Awareness
Microblogging
                                   E...
Connecting People




Potential




            Chemnitz University of Technology                   12
Shaping Awareness I


                   ■ informal (activities, motivations)

                   ■ social (emotions, valu...
Shaping Awareness II




Potential




Gutwin/Greenberg 2002



                        Chemnitz University of Technology ...
Shaping Awareness III




Potential




Gutwin/Greenberg 2002



                        Chemnitz University of Technology...
Shaping Awareness IV

                                                        informal




Potential




            Chemn...
Shaping Awareness V

                                                             phatic




Potential




            Che...
Shaping Awareness VI

                                                       networks




Potential




            Chemni...
Shaping Awareness VII

                                                     workspace




Potential




            Chemni...
Shaping Awareness VIII




Potential




            Chemnitz University of Technology                20
Learning




Potential




            Chemnitz University of Technology          21
Learning

                               Richness of information
                                            •uncertainty
...
Learning

                               Richness of information
                                            •uncertainty
...
Learning

                               Richness of information
                                      •uncertainty
      ...
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
SAP




Impact




         Chemnitz University of Technology     26
Microsoft Office Talk




Impact




         Chemnitz University of Technology                       27
Prediction



                “By 2014, social networking services will replace e-mail as the
                primary vehi...
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
Encounter by cmc I



            face-to-face                       how-to?        solution




Research
                ...
Encounter by cmc II
                               Linguists: Internet-Chatting is talking




Research




              ...
Encounter by cmc II
                                                       Linguists: Internet-Chatting is talking




Res...
Encounter by cmc III


                                               Power


                                            ...
Encounter by cmc III


                                                   Power


                                        ...
Encounter by cmc III


                                                   Power


                                        ...
Encounter by cmc III


                                                   Power


                                        ...
Encounter by cmc IV
                                                                            How to investigate?




Re...
Encounter by cmc IV
                                        Genre Analysis                                How to investiga...
Encounter by cmc IV
                                        Genre Analysis                                How to investiga...
Encounter by cmc IV
                                         Genre Analysis                                How to investig...
Encounter by cmc IV
                                   Sociolinguistics & Micro                      How to investigate?
 ...
Encounter by cmc IV
                                      Sociolinguistics & Micro                           How to invest...
Encounter by cmc IV
                                      Sociolinguistics & Micro                           How to invest...
Encounter by cmc IV
                                                                              How to investigate?



 ...
Encounter by cmc IV
                                                                              How to investigate?



 ...
Encounter by cmc IV
                                                                              How to investigate?



 ...
Encounter by cmc IV
                                                                            How to investigate?




Re...
MB & Activity Streaming




Research                  Activity      Activity      Activity


                           Ac...
Microblogging in Organizations



Outline      ■ What is Microblogging?

             ■ The Potential of Microblogging

  ...
Thank You!

Stefan Hauptmann; @StefanHauptmann
Lutz Gerlach; @LutzGerlach
Chemnitz University of Technology


CEO„s of cm|...
Thank You!

  Stefan Hauptmann; @StefanHauptmann
  Lutz Gerlach; @LutzGerlach




Sources:
Böhringer, M. 2010: Draft – Mic...
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communication aspects of enterprise microblogging

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Presentation about professional microblogging - aspects of computer mediated communication & how to investigate them. Held at Fiscar 2010 in Helsinki http://neumann.uiah.fi/fiscar2010/

---

Sources:
Gutwin, C., & Greenberg, S. (2002). A Descriptive Framework of Workspace Awareness for Real-Time Groupware. Computer Supported Cooperative Work, 11, 411-446.

Herring, S. C. (2004). Computer-Mediated Discourse Analysis : An Approach to Researching Online Behavior. In S. Barab, R. Kling, & J. Gray, Designing for Virtual Communities in the Service of Learning (pp. 338-376). New York: Cambridge University Press.

Herring, S. C. (2007). A Faceted Classification Scheme for Computer-Mediated Discourse Conceptual Foundations. Language@Internet, 4. Retrieved from http://www.languageatinternet.de/articles/2008/1537/stommel.pdf/.

Riemer & Richter 2010: "Tweet inside: Microblogging in a Corporate Context", Proceedings of 23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society
http://www.scribd.com/doc/31617662/Tweet-Inside-Microblogging-in-a-Corporate-Context

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communication aspects of enterprise microblogging

  1. 1. Enterprise Microblogging Connecting People, Shaping Awareness, Enhancing Learning Stefan Hauptmann, Lutz Gerlach Chemnitz University of Technology FISCAR 2010
  2. 2. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 2
  3. 3. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 3
  4. 4. channel based public-subscribe principle Microblogging ■ short notes ■ easy to use ■ decentralization ■ personalization ■ low-level-conflict communication !(?) Chemnitz University of Technology 4
  5. 5. Twitter Microblogging Chemnitz University of Technology 5
  6. 6. Facebook Microblogging Chemnitz University of Technology 6
  7. 7. Jaiku Microblogging Chemnitz University of Technology 7
  8. 8. Wordpress P2 Microblogging Chemnitz University of Technology 8
  9. 9. Communote Microblogging Chemnitz University of Technology 9
  10. 10. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 10
  11. 11. Connecting People Potential of Shaping Awareness Microblogging Enhancing Learning Chemnitz University of Technology 11
  12. 12. Connecting People Potential Chemnitz University of Technology 12
  13. 13. Shaping Awareness I ■ informal (activities, motivations) ■ social (emotions, values) Potential ■ networks ■ workspace Gutwin, C., & Greenberg, S. (2002). A Descriptive Framework of Workspace Awareness for Real-Time Groupware. Computer Supported Cooperative Work, 11, 411-446. Barnes, S.J. et al., 2010. Towards an understanding of social software: The case of Arinia. In Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS-43), 05.-08. January. Koloa, Kauai, Hawaii. Chemnitz University of Technology 13
  14. 14. Shaping Awareness II Potential Gutwin/Greenberg 2002 Chemnitz University of Technology 14
  15. 15. Shaping Awareness III Potential Gutwin/Greenberg 2002 Chemnitz University of Technology 15
  16. 16. Shaping Awareness IV informal Potential Chemnitz University of Technology 16
  17. 17. Shaping Awareness V phatic Potential Chemnitz University of Technology 17
  18. 18. Shaping Awareness VI networks Potential Chemnitz University of Technology 18
  19. 19. Shaping Awareness VII workspace Potential Chemnitz University of Technology 19
  20. 20. Shaping Awareness VIII Potential Chemnitz University of Technology 20
  21. 21. Learning Potential Chemnitz University of Technology 21
  22. 22. Learning Richness of information •uncertainty •equivocality (Daft/Lengel 1986: Information richness) Potential Chemnitz University of Technology 22
  23. 23. Learning Richness of information •uncertainty •equivocality (Daft/Lengel 1986: Information richness) Potential High Frequency of Information - due to neglecting of „relationship aspects‟ (Watzlawick) “I hope you enjoyed …” “Thank you for wonderful …” (Common E-Mail content) Chemnitz University of Technology 23
  24. 24. Learning Richness of information •uncertainty •equivocality (Daft/Lengel 1986: Information richness) Potential High Frequency of Information - due to neglecting of „relationship aspects‟ (Watzlawick) “I hope you enjoyed …” “Thank you for wonderful …” (Common E-Mail content) „Making improbable communication probable‟ (Luhmann) Low „barriers of discouragement‟ Chemnitz University of Technology 24
  25. 25. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 25
  26. 26. SAP Impact Chemnitz University of Technology 26
  27. 27. Microsoft Office Talk Impact Chemnitz University of Technology 27
  28. 28. Prediction “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.” Impact “By 2012, over 50 percent of enterprises will use activity streams that include microblogging”. Gartner: “Predicts 2010: Social Software Is an Enterprise Reality” http://www.gartner.com/resId=1243515 Chemnitz University of Technology 28
  29. 29. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 29
  30. 30. Encounter by cmc I face-to-face how-to? solution Research :-) :-( Chemnitz University of Technology 3030
  31. 31. Encounter by cmc II Linguists: Internet-Chatting is talking Research What is microblogging? Chemnitz University of Technology 3131
  32. 32. Encounter by cmc II Linguists: Internet-Chatting is talking Research 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated What is microblogging? discourse analysis) Chemnitz University of Technology 3232
  33. 33. Encounter by cmc III Power Charisma Research Leadership Chemnitz University of Technology 3333
  34. 34. Encounter by cmc III Power Charisma Research Leadership invading territory Chemnitz University of Technology 3434
  35. 35. Encounter by cmc III Power Charisma Research Leadership Example for using signals in cyberspace “This draft is rather incomplete. But we will use it” Chemnitz University of Technology 3535
  36. 36. Encounter by cmc III Power Charisma Research Leadership Example for using signals in cyberspace “This draft is rather incomplete. But we will use it” “This draft is rather incomplete.” But we will use it.” Chemnitz University of Technology 3636
  37. 37. Encounter by cmc IV How to investigate? Research 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 3737
  38. 38. Encounter by cmc IV Genre Analysis How to investigate? (Orlikowski) Research Riemer & Richter 2010: Tweet inside 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 3838
  39. 39. Encounter by cmc IV Genre Analysis How to investigate? (Orlikowski) Research Riemer & Richter 2010: Tweet inside 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior Riemer & Richter 2010: Tweet inside (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 3939
  40. 40. Encounter by cmc IV Genre Analysis How to investigate? (Orlikowski) Research Riemer & Richter 2010: Tweet inside Riemer & Richter 2010: Tweet inside 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4040
  41. 41. Encounter by cmc IV Sociolinguistics & Micro How to investigate? Sociology in professional contexts Research 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4141
  42. 42. Encounter by cmc IV Sociolinguistics & Micro How to investigate? Sociology in professional contexts Garfinkel Knorr Cetina Goffman Orr Sachs/Schegloff/ Suchman Latour/Woolgar Jefferson Research Bourdieu Engeström 4 levels of analysis: Dewey a) language structure b) meaning c) interaction d) social behavior … (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4242
  43. 43. Encounter by cmc IV Sociolinguistics & Micro How to investigate? Sociology in professional contexts Garfinkel Knorr Cetina Goffman Orr Sachs/Schegloff/ Suchman Latour/Woolgar Jefferson Research Bourdieu Engeström 4 levels of analysis: Dewey a) language structure b) meaning c) interaction d) social behavior … (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4343
  44. 44. Encounter by cmc IV How to investigate? ‘adjacency pairs’ ‘tone’ hierarchy Research “@JohnDoe - layout is ok. Text has to been proved, please (punctuation, understanding)” 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4444
  45. 45. Encounter by cmc IV How to investigate? ‘adjacency pairs’ ‘tone’ hierarchy Research “@JohnDoe - layout is ok. Text has to been proved, please (punctuation, understanding)” no answer demanding same level 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4545
  46. 46. Encounter by cmc IV How to investigate? ‘adjacency pairs’ ‘tone’ hierarchy Research “@JohnDoe - layout is ok. Text has to been proved, please (punctuation, understanding)” no answer demanding same level 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated discourse analysis) Chemnitz University of Technology 4646
  47. 47. Encounter by cmc IV How to investigate? Research 4 levels of analysis: a) language structure b) meaning c) interaction d) social behavior (Herring 2004: Computer-mediated (Herring 2007: A Faceted discourse analysis) Classification Scheme for Computer-Mediated Discourse) Chemnitz University of Technology 4747
  48. 48. MB & Activity Streaming Research Activity Activity Activity Action Action Action Status- Operation Operation Operation Sharing Böhringer 2010 Chemnitz University of Technology 4848
  49. 49. Microblogging in Organizations Outline ■ What is Microblogging? ■ The Potential of Microblogging ■ Microblogging‟s Impact in Organizations ■ Research Questions Chemnitz University of Technology 49
  50. 50. Thank You! Stefan Hauptmann; @StefanHauptmann Lutz Gerlach; @LutzGerlach Chemnitz University of Technology CEO„s of cm|d – corporate mind development www.cm-development.de www.blog.cm-development.de Pictures from: http://incubator.apache.org/esme/collaboration-with-ubimic.html http://www.readwriteweb.com/enterprise/2010/03/microsoft-developing- officetal.php http://www.flickr.com/photos/stevenwarburton/3169833970 Goldhaber, G.M.: Organizational Communication. WCB. Chemnitz University of Technology 50
  51. 51. Thank You! Stefan Hauptmann; @StefanHauptmann Lutz Gerlach; @LutzGerlach Sources: Böhringer, M. 2010: Draft – Microblogging & Activity Theory Gutwin, C., & Greenberg, S. (2002). A Descriptive Framework of Workspace Awareness for Real-Time Groupware. Computer Supported Cooperative Work, 11, 411-446. Herring, S. C. (2004). Computer-Mediated Discourse Analysis : An Approach to Researching Online Behavior. In S. Barab, R. Kling, & J. Gray, Designing for Virtual Communities in the Service of Learning (pp. 338-376). New York: Cambridge University Press. Herring, S. C. (2007). A Faceted Classification Scheme for Computer-Mediated Discourse Conceptual Foundations. Language@Internet, 4. Retrieved from http://www.languageatinternet.de/articles/2008/1537/stommel.pdf/. Riemer & Richter 2010: "Tweet inside: Microblogging in a Corporate Context", Proceedings of 23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society http://www.scribd.com/doc/31617662/Tweet-Inside-Microblogging-in-a-Corporate-Context Chemnitz University of Technology 51

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