KidsAbacus SuperConf pitch

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KidsAbacus presentation at the Superconf Startup Blastoff (Miami 2011).

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  • KidsAbacus SuperConf pitch

    1. 1. kids a b acu s Reward your children’s good behavior Alejandro Corpeño - @corp
    2. 2. The story
    3. 3. The story My Family
    4. 4. Family Dynamics
    5. 5. Family Dynamics
    6. 6. Family Dynamics Do your No, I want tohomework watch a movie
    7. 7. Family Dynamics Go to sleep before 8 PM! Do your No, I want tohomework watch a movie No, I want to play Wii
    8. 8. The Problem Kids grow up without a solidbehavioral structure
    9. 9. The solution
    10. 10. The solutionA PointSystem!
    11. 11. The solutionA PointSystem! Set a list of tasks and goals
    12. 12. The solutionA PointSystem! Set a list of tasks and goals Assign a point value to each
    13. 13. The solutionA PointSystem! Set a list of tasks and goals Assign a point value to each Define Rewards
    14. 14. The solutionA PointSystem! Set a list of tasks and goals Assign a point value to each Define Rewards Keep track of points on paper
    15. 15. The solutionA PointSystem! Set a list of tasks and goals Assign a point value to each Define Rewards Keep track of points on paper How many points do I have?
    16. 16. The solutionA PointSystem! Set a list of tasks and goals Assign a point value to each Define Rewards Keep track of points on paper How many Lets make points do a web app! I have?
    17. 17. The web app should:
    18. 18. The web app should:Allow parents to define goals and rewards
    19. 19. The web app should:Allow parents to define goals and rewardsAssign points when kids accomplish a goal or task
    20. 20. The web app should:Allow parents to define goals and rewardsAssign points when kids accomplish a goal or taskAllow the kid to ‘purchase’ rewards with points
    21. 21. The web app should:Allow parents to define goals and rewardsAssign points when kids accomplish a goal or taskAllow the kid to ‘purchase’ rewards with pointsKeep track of all points won and used
    22. 22. The web app should:Allow parents to define goals and rewardsAssign points when kids accomplish a goal or taskAllow the kid to ‘purchase’ rewards with pointsKeep track of all points won and usedAllow the kid to make ‘deposits’ for long-term rewards
    23. 23. The web app should:Allow parents to define goals and rewardsAssign points when kids accomplish a goal or taskAllow the kid to ‘purchase’ rewards with pointsKeep track of all points won and usedAllow the kid to make ‘deposits’ for long-term rewardsEmpower the kid to make decisions on their own
    24. 24. With KidsAbacus we aregamifying family education
    25. 25. From early users• About 220 registered families, 15% of them using it every day• Many feedback sent to us• More than 1000 goals/tasks accomplished• More than 50 rewards earned by kids• Most active right now: Mexico, Perú, Honduras, United States, El Salvador
    26. 26. The Parenting Market
    27. 27. The Parenting Market
    28. 28. The Parenting Market“Based on 2004 data, the U.S. Census Bureaureports that there are 73.2 million households inthe U.S. supporting children under the age of 18,creating a lucrative market for any company”“Companies that understand the underlyingfears, hopes and motivations of parents will bemore successful in marketing”
    29. 29. The Parenting Market
    30. 30. The Parenting Market
    31. 31. The Parenting Market
    32. 32. What’s Next for Us
    33. 33. What’s Next for Us• Develop more controls such as Recurrent tasks, Expiring rewards
    34. 34. What’s Next for Us• Develop more controls such as Recurrent tasks, Expiring rewards• Better & customizable UI for kids
    35. 35. What’s Next for Us• Develop more controls such as Recurrent tasks, Expiring rewards• Better & customizable UI for kids• Mobile version
    36. 36. What’s Next for Us• Develop more controls such as Recurrent tasks, Expiring rewards• Better & customizable UI for kids• Mobile version• Build a commercial platform for product placement on the Rewards section
    37. 37. What’s Next for Us• Develop more controls such as Recurrent tasks, Expiring rewards• Better & customizable UI for kids• Mobile version• Build a commercial platform for product placement on the Rewards section• Experiment & find a business model
    38. 38. kids a b acu sAlejandro Corpeño @corp

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