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December #MarketingMinute

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Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

Published in: Business, Technology

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  • 1. #MarketingMinute Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips NOVEMBER 22, 2013
  • 2. Content Sources Restaurant News Food & Beverage Packaging News Food Manufacturing Huffington Post The National Provisioner Food Navigator USA Progressive Grocer Beverage World Supermarket News 2
  • 3. 25 Insights from 25 Years in the Restaurant Industry Insights cover: - Perception vs. reality - What media formats are bringing in customers - Health trends and more Read more: http:/goo.gl/O8lqfo 3
  • 4. Five Consumer Trends Shaking Up the Packaging Industry Trends cover: - Sustainability Healthy living Convenience Authenticity and trust Cost-effective shopping Read more: http://goo.gl/gYNg2i 4
  • 5. Study: Gold Star Ratings Shift Buying Behavior Study covers: - How a nutritional rating system steered shoppers away from items with no stars toward healthier foods Read more: http://goo.gl/GkEfIa 5
  • 6. Calorie Labels at Fast Food Restaurants Don’t Make a Difference, Study Suggests Article talks about: - - How many patrons, on average, notice the calorie counts on menus Random phone surveys on frequency of fast-food restaurant visits Percentage of respondents that noted the calorie labels at fast-food chains resulted in them choosing fewer calories Read more: http://goo.gl/UP5m5Q 6
  • 7. 2014 Consumer Trends Report Trends highlight: - Health and price concerns at retail level - The top reason consumers are eating less meat in 2013 - Why 65 percent of consumers eat or used to eat gluten-free foods Read more: http://goo.gl/26H5nf 7
  • 8. ConAgra Foods on Social Listening: ‘It Takes a Village’ Highlights: - How ConAgra uses social for insights for marketing, R & D and advertising How ConAgra engages fans in the decision-making process Read more: http://goo.gl/h0Ibwb 8
  • 9. PG Aisle Chatter: The Privacy Paradox Talks about: - Shoppers concerned about the privacy of their personal information Do loyalty programs translate to genuine loyalty? Read more: http://goo.gl/KedkrQ 9
  • 10. Hitting a Moving Consumer Features: - Where do brands rank among the top 5,000 YouTube publishers? Did organic or paid methods help these brands make the list? Read more: http://goo.gl/Kp2vty 10
  • 11. Spartan Uses Facebook for Targeted Marketing Talks about: - How to leverage shopper data and target Facebook ads to different shopper segments based on purchase behavior How Spartan is transforming to “relationship marketing” Read more: http://goo.gl/nYy5qd 11
  • 12. Speaker: The Emotional Side of Shopper Behavior Talks about: - The role emotion plays in decision making How industry needs to get past consumers’ and shoppers’ conscious explanations to understand their real motivators Read more: http://goo.gl/LlXb60 12
  • 13. Did You Find This Information Helpful? Join us on Twitter for #MarketingMinute the fourth Friday of each month, or check back for the monthly Marketing Minute deck!
  • 14. Learn More About Consumer Trends and Insights on Sweeteners Whitepaper: “The New Conversation About Sweeteners: Changing Consumer Perceptions and the Impact on Consumer Purchase Decisions” Schedule a free Lunch & Learn at your company Follow us on LinkedIn Follow us on Twitter