Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on red velvet flavors, Snapchat, and musical giveaways.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
FEBRUARY 28, 2015

2. Brands Like Yoplait and Dairy Queen
Incorporate Red Velvet
2
Read more: http://bit.ly/1EU9boy

3. Grocers Use Instagram to Share Products,
Recipes and Food Tips
3
Read more: http://bit.ly/1C3WJFc

4. ConAgra Foods Provided Millennials with
Romantic Recipes for Valentine’s Day
4
Read more: http://bit.ly/1AgGI7R

5. 5
Read more: http://bit.ly/1Gz25Hk
How Mountain Dew Uses Snapchat to Bond
with Consumers

6. Coca-Cola Sets Example of Staying True
to Brand Message
6
Read more: http://bit.ly/1DZcYm1

7. Unilever Uses Authenticity, Relevance and
“Talkability” to Market to Men
7
Read more: http://bit.ly/1wupTM8

8. Millennials Want Authentic and Helpful
Retailers That Care About Community
8
Read more: http://bit.ly/1E3IiBy

9. Kraft’s Marketing Strategy Relies on Data,
Infrastructure and Content
9
Read more: http://bit.ly/1zMzIRi

10. Pepsi Amplifies Role in Music Industry with
“Out of the Blue” Campaign
10
Read more: http://bit.ly/1Bm1qc6

11. Oreo’s New Campaign Encourages Fans to
“Play with Oreo”
11
Read more: http://bit.ly/1wuq6yW

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