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Yahoo! Blended Search Dec 2009
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Yahoo! Blended Search Dec 2009

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Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources,......

Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.

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Transcript

  • 1. Yahoo! Search Mixed Media SERPs
    • Dec, 2009
    Larry Cornett VP, Consumer Products Yahoo! Search
  • 2.
      • Blending different types of results
      • Blending data inside a result
      • Paid sources and brand ads
      • Blending applications
    Yahoo! Search Blending on multiple levels
    • Sources
    • Results
    • Ads
    • Page
  • 3. Blending pre-SERP (search engine results page) Blending
  • 4. Guiding pre-SERP Guiding
  • 5. The blend on SERP Ads Sources
  • 6. The blend on SERP Page applications Structured results
  • 7. Blending inside shortcuts Media & Sources
  • 8. Blending sources Time-based source
  • 9. Blending inside the actual results
  • 10. Blending ads (Rich Ads in Search) Yahoo! Search
  • 11. Blending applications on SERP Yahoo! Search
  • 12. Value of blended mixed media SERPs Yahoo! Search
      • More comprehensive search experience
      • Guide searchers to the right results
      • Broader range of SEO opportunities
      • Take control of your brand
      • Differentiate with SearchMonkey
      • Increase qualified clicks
  • 13. Learn more
    • Structured data and applications
        • http://developer.search.yahoo.com/start
    • Search advertising
        • http://advertising.yahoo.com/
    Yahoo! Search