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Yahoo! Blended Search Dec 2009
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Yahoo! Blended Search Dec 2009

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Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and ...

Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.

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    Yahoo! Blended Search Dec 2009 Yahoo! Blended Search Dec 2009 Presentation Transcript

    • Yahoo! Search Mixed Media SERPs
      • Dec, 2009
      Larry Cornett VP, Consumer Products Yahoo! Search
        • Blending different types of results
        • Blending data inside a result
        • Paid sources and brand ads
        • Blending applications
      Yahoo! Search Blending on multiple levels
      • Sources
      • Results
      • Ads
      • Page
    • Blending pre-SERP (search engine results page) Blending
    • Guiding pre-SERP Guiding
    • The blend on SERP Ads Sources
    • The blend on SERP Page applications Structured results
    • Blending inside shortcuts Media & Sources
    • Blending sources Time-based source
    • Blending inside the actual results
    • Blending ads (Rich Ads in Search) Yahoo! Search
    • Blending applications on SERP Yahoo! Search
    • Value of blended mixed media SERPs Yahoo! Search
        • More comprehensive search experience
        • Guide searchers to the right results
        • Broader range of SEO opportunities
        • Take control of your brand
        • Differentiate with SearchMonkey
        • Increase qualified clicks
    • Learn more
      • Structured data and applications
          • http://developer.search.yahoo.com/start
      • Search advertising
          • http://advertising.yahoo.com/
      Yahoo! Search