Yahoo! Blended Search Dec 2009

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Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.

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Yahoo! Blended Search Dec 2009

  1. 1. Yahoo! Search Mixed Media SERPs <ul><li>Dec, 2009 </li></ul>Larry Cornett VP, Consumer Products Yahoo! Search
  2. 2. <ul><ul><li>Blending different types of results </li></ul></ul><ul><ul><li>Blending data inside a result </li></ul></ul><ul><ul><li>Paid sources and brand ads </li></ul></ul><ul><ul><li>Blending applications </li></ul></ul>Yahoo! Search Blending on multiple levels <ul><li>Sources </li></ul><ul><li>Results </li></ul><ul><li>Ads </li></ul><ul><li>Page </li></ul>
  3. 3. Blending pre-SERP (search engine results page) Blending
  4. 4. Guiding pre-SERP Guiding
  5. 5. The blend on SERP Ads Sources
  6. 6. The blend on SERP Page applications Structured results
  7. 7. Blending inside shortcuts Media & Sources
  8. 8. Blending sources Time-based source
  9. 9. Blending inside the actual results
  10. 10. Blending ads (Rich Ads in Search) Yahoo! Search
  11. 11. Blending applications on SERP Yahoo! Search
  12. 12. Value of blended mixed media SERPs Yahoo! Search <ul><ul><li>More comprehensive search experience </li></ul></ul><ul><ul><li>Guide searchers to the right results </li></ul></ul><ul><ul><li>Broader range of SEO opportunities </li></ul></ul><ul><ul><li>Take control of your brand </li></ul></ul><ul><ul><li>Differentiate with SearchMonkey </li></ul></ul><ul><ul><li>Increase qualified clicks </li></ul></ul>
  13. 13. Learn more <ul><li>Structured data and applications </li></ul><ul><ul><ul><li>http://developer.search.yahoo.com/start </li></ul></ul></ul><ul><li>Search advertising </li></ul><ul><ul><ul><li>http://advertising.yahoo.com/ </li></ul></ul></ul>Yahoo! Search

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