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Final Blog Ppt

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Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Published in: Career, Technology

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  • Meghan
  • Janelle
  • Audry
  • Audry
  • Katey
  • You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
  • very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
  • Meghan
  • Transcript

    • 1. Blogging Bootcamp
    • 2. What is Social Media?
    • 3. What is Social Media
      Any tool that lets you share information and network with others
      • Blogging
      • Micro-blogging
      • Social networks
      • Video sharing
      • Photo sharing
      • Chat Rooms
      • Podcasts
      • Virtual worlds
      • Wikis
      • Mobile
    • 4. Why should you care as a non-profit?
      It’s an affordable way to get results
      It’s changing how marketing works
      It’s growing insanely fast
      The ROI outweighs any time put into it
    • 5. Should every nonprofit blog?
      Yes!
      Take the benefits of a newsletter and
      put it online
      constant updates
      success stories
      pictures
      needs that are accessible by more people in more ways (RSS feeds/Email subscriptions)
    • 6. Today’s Blogosphere
      Blogs are now a standard source of news and info
      346 million blog readers worldwide
      77 million+ Americans visit blogs
      Roughly half of all bloggers are over 35
      133 million blogs created since 2002
      Source: Technorati State of the Blogosphere 2008
    • 7. How To Blog
    • 8. What it takes to blog
      • You consistently have something to say
      • The writer has authority
      • You're willing to be candid
      • There's something in it for the readers
    • 9. Getting Started
      Wordpress and Blogger
      Over 145 million results in Google search
      Sign up for account
      Select a template
      Start Posting
      My Sample Here
    • 10. Blog Format
      Short
      Short Paragraphs
      Important points highlighted
      Bulleted lists
      Links to other sites
      Conversational
      All “rules” could be broken
    • 11. Pre-Blogging
      Determine purpose of blog
      Create a blog schedule
      Brainstorm a hundred post ideas
      Write posts in advance
      Network
      Write great content
    • 12. Keys to connecting with audience
      • Honesty
      • Limited expectations
      • Knowledge of the reader
    • 13. Is anyone reading?
      Google Alerts
      Tracks mention of your blog
      Google Blogs
      Search for mention of your blog
      Make sure to acknowledge any recognition
      Cant acknowledge if you don’t know
    • 14. How are businesses using blogs?
    • 15. Examples
      Cause Global
      The Cohen Report
      Compassion International
    • 16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG
    • 17. Define “Subscribe”
      Emphasize subscription’s advantage: FREE useful information delivered directly
      Point them to options
      EMAIL
      RSS FEED
    • 18. RSS & Email Subscriptions
      RSS (Really Simple Syndication)
      Readers subscribe to your blog & receive automatic to the minute updates
    • 19. K.I.S.S.
      Make it easy & obvious
      Separate subscription page
    • 20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.
    • 21. A few closing thoughts
      Make 2010 your year for Social Media
      Create achievable goals
      It’s easier than you think
      Education erases fear
    • 22. Thanks for your time.
      Audry, Janelle, Julia, Katey, Meghan
      Cornerstone University SIFE