Your SlideShare is downloading. ×
0
Blogging Bootcamp<br />
What is Social Media?<br />
What is Social Media<br />Any tool that lets you share information and network with others<br />• Blogging<br />• Micro-bl...
Why should you care as a non-profit?<br />It’s an affordable way to get results<br />It’s changing how marketing works<br ...
Should every nonprofit blog?<br />Yes!<br />Take the benefits of a newsletter and<br />	put it online<br />constant update...
Today’s Blogosphere<br />Blogs are now a standard source of news and info<br />346 million blog readers worldwide<br />77 ...
How To Blog<br />
What it takes to blog<br />• You consistently have something to say<br />• The writer has authority<br />• You&apos;re wil...
Getting Started<br />Wordpress and Blogger<br />Over 145 million results in Google search<br />Sign up for account<br />Se...
Blog Format<br />Short<br />Short Paragraphs<br />Important points highlighted<br />Bulleted lists <br />Links to other si...
Pre-Blogging<br />Determine purpose of blog<br />Create a blog schedule <br />Brainstorm a hundred post ideas<br />Write p...
Keys to connecting with audience<br />• Honesty<br />• Limited expectations<br />• Knowledge of the reader<br />
Is anyone reading?<br />Google Alerts<br />Tracks mention of your blog<br />Google Blogs<br />Search for mention of your b...
How are businesses using blogs?<br />
Examples<br />Cause Global<br />The Cohen Report<br />Compassion International<br />
SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG<br />
Define “Subscribe”<br />Emphasize subscription’s advantage: FREE useful information delivered directly<br />Point them to ...
RSS & Email Subscriptions<br />RSS (Really Simple Syndication) <br />Readers subscribe to your blog & receive automatic to...
K.I.S.S.<br />Make it easy & obvious<br />Separate subscription page <br />
It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.<br />
A few closing thoughts<br />Make 2010 your year for Social Media<br />Create achievable goals<br />It’s easier than you th...
Thanks for your time.<br />Audry, Janelle, Julia, Katey, Meghan<br />Cornerstone University SIFE<br />
Upcoming SlideShare
Loading in...5
×

Final Blog Ppt

598

Published on

Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Published in: Career, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
598
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Meghan
  • Janelle
  • Audry
  • Audry
  • Katey
  • You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
  • very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
  • Meghan
  • Transcript of "Final Blog Ppt"

    1. 1. Blogging Bootcamp<br />
    2. 2. What is Social Media?<br />
    3. 3. What is Social Media<br />Any tool that lets you share information and network with others<br />• Blogging<br />• Micro-blogging<br />• Social networks<br />• Video sharing<br />• Photo sharing<br />• Chat Rooms<br />• Podcasts<br />• Virtual worlds<br />• Wikis<br />• Mobile <br />
    4. 4. Why should you care as a non-profit?<br />It’s an affordable way to get results<br />It’s changing how marketing works<br />It’s growing insanely fast<br />The ROI outweighs any time put into it<br />
    5. 5. Should every nonprofit blog?<br />Yes!<br />Take the benefits of a newsletter and<br /> put it online<br />constant updates<br />success stories<br />pictures<br />needs that are accessible by more people in more ways (RSS feeds/Email subscriptions)<br />
    6. 6. Today’s Blogosphere<br />Blogs are now a standard source of news and info<br />346 million blog readers worldwide<br />77 million+ Americans visit blogs<br />Roughly half of all bloggers are over 35<br />133 million blogs created since 2002<br />Source: Technorati State of the Blogosphere 2008<br />
    7. 7. How To Blog<br />
    8. 8. What it takes to blog<br />• You consistently have something to say<br />• The writer has authority<br />• You&apos;re willing to be candid<br />• There&apos;s something in it for the readers <br />
    9. 9. Getting Started<br />Wordpress and Blogger<br />Over 145 million results in Google search<br />Sign up for account<br />Select a template<br />Start Posting <br />My Sample Here <br />
    10. 10. Blog Format<br />Short<br />Short Paragraphs<br />Important points highlighted<br />Bulleted lists <br />Links to other sites<br />Conversational<br />All “rules” could be broken <br />
    11. 11. Pre-Blogging<br />Determine purpose of blog<br />Create a blog schedule <br />Brainstorm a hundred post ideas<br />Write posts in advance<br />Network<br />Write great content<br />
    12. 12. Keys to connecting with audience<br />• Honesty<br />• Limited expectations<br />• Knowledge of the reader<br />
    13. 13. Is anyone reading?<br />Google Alerts<br />Tracks mention of your blog<br />Google Blogs<br />Search for mention of your blog<br />Make sure to acknowledge any recognition<br />Cant acknowledge if you don’t know<br />
    14. 14. How are businesses using blogs?<br />
    15. 15. Examples<br />Cause Global<br />The Cohen Report<br />Compassion International<br />
    16. 16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG<br />
    17. 17. Define “Subscribe”<br />Emphasize subscription’s advantage: FREE useful information delivered directly<br />Point them to options<br />EMAIL<br />RSS FEED<br />
    18. 18. RSS & Email Subscriptions<br />RSS (Really Simple Syndication) <br />Readers subscribe to your blog & receive automatic to the minute updates<br />
    19. 19. K.I.S.S.<br />Make it easy & obvious<br />Separate subscription page <br />
    20. 20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.<br />
    21. 21. A few closing thoughts<br />Make 2010 your year for Social Media<br />Create achievable goals<br />It’s easier than you think<br />Education erases fear<br />
    22. 22. Thanks for your time.<br />Audry, Janelle, Julia, Katey, Meghan<br />Cornerstone University SIFE<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×