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Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

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  • Meghan
  • Janelle
  • Audry
  • Audry
  • Katey
  • You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
  • very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
  • Meghan

Transcript

  • 1. Blogging Bootcamp
  • 2. What is Social Media?
  • 3. What is Social Media
    Any tool that lets you share information and network with others
    • Blogging
    • Micro-blogging
    • Social networks
    • Video sharing
    • Photo sharing
    • Chat Rooms
    • Podcasts
    • Virtual worlds
    • Wikis
    • Mobile
  • 4. Why should you care as a non-profit?
    It’s an affordable way to get results
    It’s changing how marketing works
    It’s growing insanely fast
    The ROI outweighs any time put into it
  • 5. Should every nonprofit blog?
    Yes!
    Take the benefits of a newsletter and
    put it online
    constant updates
    success stories
    pictures
    needs that are accessible by more people in more ways (RSS feeds/Email subscriptions)
  • 6. Today’s Blogosphere
    Blogs are now a standard source of news and info
    346 million blog readers worldwide
    77 million+ Americans visit blogs
    Roughly half of all bloggers are over 35
    133 million blogs created since 2002
    Source: Technorati State of the Blogosphere 2008
  • 7. How To Blog
  • 8. What it takes to blog
    • You consistently have something to say
    • The writer has authority
    • You're willing to be candid
    • There's something in it for the readers
  • 9. Getting Started
    Wordpress and Blogger
    Over 145 million results in Google search
    Sign up for account
    Select a template
    Start Posting
    My Sample Here
  • 10. Blog Format
    Short
    Short Paragraphs
    Important points highlighted
    Bulleted lists
    Links to other sites
    Conversational
    All “rules” could be broken
  • 11. Pre-Blogging
    Determine purpose of blog
    Create a blog schedule
    Brainstorm a hundred post ideas
    Write posts in advance
    Network
    Write great content
  • 12. Keys to connecting with audience
    • Honesty
    • Limited expectations
    • Knowledge of the reader
  • 13. Is anyone reading?
    Google Alerts
    Tracks mention of your blog
    Google Blogs
    Search for mention of your blog
    Make sure to acknowledge any recognition
    Cant acknowledge if you don’t know
  • 14. How are businesses using blogs?
  • 15. Examples
    Cause Global
    The Cohen Report
    Compassion International
  • 16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG
  • 17. Define “Subscribe”
    Emphasize subscription’s advantage: FREE useful information delivered directly
    Point them to options
    EMAIL
    RSS FEED
  • 18. RSS & Email Subscriptions
    RSS (Really Simple Syndication)
    Readers subscribe to your blog & receive automatic to the minute updates
  • 19. K.I.S.S.
    Make it easy & obvious
    Separate subscription page
  • 20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.
  • 21. A few closing thoughts
    Make 2010 your year for Social Media
    Create achievable goals
    It’s easier than you think
    Education erases fear
  • 22. Thanks for your time.
    Audry, Janelle, Julia, Katey, Meghan
    Cornerstone University SIFE