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Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
Final Blog Ppt
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Final Blog Ppt

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Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

Published in: Career, Technology
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  • Meghan
  • Janelle
  • Audry
  • Audry
  • Katey
  • You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
  • very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
  • Meghan
  • Transcript

    • 1. Blogging Bootcamp<br />
    • 2. What is Social Media?<br />
    • 3. What is Social Media<br />Any tool that lets you share information and network with others<br />• Blogging<br />• Micro-blogging<br />• Social networks<br />• Video sharing<br />• Photo sharing<br />• Chat Rooms<br />• Podcasts<br />• Virtual worlds<br />• Wikis<br />• Mobile <br />
    • 4. Why should you care as a non-profit?<br />It’s an affordable way to get results<br />It’s changing how marketing works<br />It’s growing insanely fast<br />The ROI outweighs any time put into it<br />
    • 5. Should every nonprofit blog?<br />Yes!<br />Take the benefits of a newsletter and<br /> put it online<br />constant updates<br />success stories<br />pictures<br />needs that are accessible by more people in more ways (RSS feeds/Email subscriptions)<br />
    • 6. Today’s Blogosphere<br />Blogs are now a standard source of news and info<br />346 million blog readers worldwide<br />77 million+ Americans visit blogs<br />Roughly half of all bloggers are over 35<br />133 million blogs created since 2002<br />Source: Technorati State of the Blogosphere 2008<br />
    • 7. How To Blog<br />
    • 8. What it takes to blog<br />• You consistently have something to say<br />• The writer has authority<br />• You&apos;re willing to be candid<br />• There&apos;s something in it for the readers <br />
    • 9. Getting Started<br />Wordpress and Blogger<br />Over 145 million results in Google search<br />Sign up for account<br />Select a template<br />Start Posting <br />My Sample Here <br />
    • 10. Blog Format<br />Short<br />Short Paragraphs<br />Important points highlighted<br />Bulleted lists <br />Links to other sites<br />Conversational<br />All “rules” could be broken <br />
    • 11. Pre-Blogging<br />Determine purpose of blog<br />Create a blog schedule <br />Brainstorm a hundred post ideas<br />Write posts in advance<br />Network<br />Write great content<br />
    • 12. Keys to connecting with audience<br />• Honesty<br />• Limited expectations<br />• Knowledge of the reader<br />
    • 13. Is anyone reading?<br />Google Alerts<br />Tracks mention of your blog<br />Google Blogs<br />Search for mention of your blog<br />Make sure to acknowledge any recognition<br />Cant acknowledge if you don’t know<br />
    • 14. How are businesses using blogs?<br />
    • 15. Examples<br />Cause Global<br />The Cohen Report<br />Compassion International<br />
    • 16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG<br />
    • 17. Define “Subscribe”<br />Emphasize subscription’s advantage: FREE useful information delivered directly<br />Point them to options<br />EMAIL<br />RSS FEED<br />
    • 18. RSS & Email Subscriptions<br />RSS (Really Simple Syndication) <br />Readers subscribe to your blog & receive automatic to the minute updates<br />
    • 19. K.I.S.S.<br />Make it easy & obvious<br />Separate subscription page <br />
    • 20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.<br />
    • 21. A few closing thoughts<br />Make 2010 your year for Social Media<br />Create achievable goals<br />It’s easier than you think<br />Education erases fear<br />
    • 22. Thanks for your time.<br />Audry, Janelle, Julia, Katey, Meghan<br />Cornerstone University SIFE<br />

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