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Facebook and Twitter for Non-Profits

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Presented Feb 9 by Cornerstone University Students In Free Enterprise (SIFE). Helps non-profit organizations learn the basics of Social Media outlets to grow their organization.

Presented Feb 9 by Cornerstone University Students In Free Enterprise (SIFE). Helps non-profit organizations learn the basics of Social Media outlets to grow their organization.

Published in: Business, Technology, Design

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Transcript

  • 1.
  • 2. What is Twitter?
  • 3. What is Twitter?
    Users post brief messages of 140 characters or less.
    You choose whom you follow, but anyone can respond to you.
  • 4. Keys to using Twitter
    • Have a plan
    • Have personality (and a real name)
    •Have the resources to keep it updated
  • 5. Twitter Applications
  • 6. Monitter
    Twitter Monitor
    “Monitter” twitter with a set of keywords and watch what people are saying
    Monitter
  • 7. FutureTweets
    Schedule Twitter messages
    Send at a specific time
    Perfect for busy schedules!!
    FutureTweets
  • 8. twtQpon
    Online coupon creator that helps you create and distribute coupons on twitter
    Offers exclusive coupons to your followers
    twtQpon
  • 9. Twitpic
    Allows you to share photos on Twitter
    Post pictures through phone or the site itself
    Twitpic
  • 10. BubbleTweet
    Visually interact with your followers
    Record short video
    Post on Twitter
    Bubble pops out for followers to see message
    bubbletweet
  • 11. Find the right apps
    Quick Google search for “free twitter apps”
    Find apps that are right for YOUR business
    Don’t go overboard with apps
  • 12. Facebook
  • 13. Facebook Pages
    • Let users become “fans” of your page
    • 14. Easily accessible & highly customizable
    • 15. Provide organizations with social presence
  • Facebook Pages
    Easiest way to establish a presence on Facebook
    Send updates to your fans
    Extend with customized applications
    Improve reputation
    Collect data/content
    Keep an ongoing dialogue with customers
  • 16. Facebook Pages
    Heartside Ministry
    Compassion International
    Fox News
  • 17.
  • 18. Facebook Pros and Cons
    Broad demographic
    Creative personalized opportunities
    Easy to create and can update at any moment
    Most preferred over Yahoo Messenger, Gmail, Hotmail, Flickr, Youtube and Myspace
    More complex navigation
    Harder to get responses on postings
  • 19. Twitter Pros and Cons
    Easy to navigate, update, and link
    Reaches far beyond your inner circle of friends
    Get instantaneous responses and can use RSS feeds to get updates
    Limited Updates (140 Characters)
    Some don’t find it immediately useful
    Can be used by anyone
  • 20. Facebook & Twitter Audience
    Migrate to Social networking cites
    Org. can communicate two ways to audience
    Audience Growth: Year over year
    Twitter- 330%
    Facebook- 116%
  • 21. Integrating Social Media
  • 22. Integrating Social Media
    Create a layered approach
    • Combine social networks with traditional marketing
    • 23. Use each platform according to its strengths
    Layout your plan
    • Write down your desired results/goals
    • 24. Decide which avenues would produce those results
    Make a schedule
    • Get a schedule & assign tasks/mediums to team members
    • 25. Make sure everything coincides & sends the same message
  • Example: Shoe Boutique Wants to Increase Traffic to Store During the Holiday Season
    • Send holiday postcard to mailing list; offer a discount & feature a hot shoe
    • 26. Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon
    • 27. On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings
    • 28. Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice
    • 29. On Facebook, create a fun Facebook quiz about shoes (e.g., what your favorite shoe says about you, what’s your favorite shoe this season?), post photos from events at the store, and feature shoes paired with outfits
    • Offer advice, share links & provide content that’s important to the consumer
    DON’T JUST MARKET YOUR COMPANY & OFFERINGS
    • Build a relationship with your consumers
    • 30. By becoming a friend & advisor,
    you’ll grow your followers
  • 31. Thanks for your time.
    Audry, Janelle, Julia, Katey, Meghan
    Cornerstone University SIFE
    www.cornerstonesife.com