Facebook and Twitter for Non-Profits


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Presented Feb 9 by Cornerstone University Students In Free Enterprise (SIFE). Helps non-profit organizations learn the basics of Social Media outlets to grow their organization.

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Facebook and Twitter for Non-Profits

  1. 1.
  2. 2. What is Twitter?<br />
  3. 3. What is Twitter?<br />Users post brief messages of 140 characters or less.<br />You choose whom you follow, but anyone can respond to you.<br />
  4. 4. Keys to using Twitter<br />• Have a plan<br />• Have personality (and a real name)<br />•Have the resources to keep it updated<br />
  5. 5. Twitter Applications<br />
  6. 6. Monitter<br />Twitter Monitor<br />“Monitter” twitter with a set of keywords and watch what people are saying<br />Monitter<br />
  7. 7. FutureTweets<br />Schedule Twitter messages<br />Send at a specific time <br />Perfect for busy schedules!!<br />FutureTweets<br />
  8. 8. twtQpon<br />Online coupon creator that helps you create and distribute coupons on twitter<br />Offers exclusive coupons to your followers<br />twtQpon<br />
  9. 9. Twitpic<br />Allows you to share photos on Twitter<br />Post pictures through phone or the site itself<br />Twitpic<br />
  10. 10. BubbleTweet<br />Visually interact with your followers<br />Record short video<br />Post on Twitter<br />Bubble pops out for followers to see message<br />bubbletweet<br />
  11. 11. Find the right apps<br />Quick Google search for “free twitter apps”<br />Find apps that are right for YOUR business<br />Don’t go overboard with apps<br />
  12. 12. Facebook<br />
  13. 13. Facebook Pages<br /><ul><li>Let users become “fans” of your page
  14. 14. Easily accessible & highly customizable
  15. 15. Provide organizations with social presence</li></li></ul><li>Facebook Pages<br />Easiest way to establish a presence on Facebook<br />Send updates to your fans<br />Extend with customized applications<br />Improve reputation<br />Collect data/content<br />Keep an ongoing dialogue with customers<br />
  16. 16. Facebook Pages<br />Heartside Ministry<br />Compassion International<br />Fox News<br />
  17. 17.
  18. 18. Facebook Pros and Cons<br />Broad demographic<br />Creative personalized opportunities<br />Easy to create and can update at any moment<br />Most preferred over Yahoo Messenger, Gmail, Hotmail, Flickr, Youtube and Myspace<br />More complex navigation<br />Harder to get responses on postings <br />
  19. 19. Twitter Pros and Cons<br />Easy to navigate, update, and link<br />Reaches far beyond your inner circle of friends<br />Get instantaneous responses and can use RSS feeds to get updates<br />Limited Updates (140 Characters)<br />Some don’t find it immediately useful<br />Can be used by anyone<br />
  20. 20. Facebook & Twitter Audience<br />Migrate to Social networking cites<br />Org. can communicate two ways to audience<br />Audience Growth: Year over year<br />Twitter- 330%<br />Facebook- 116%<br />
  21. 21. Integrating Social Media<br />
  22. 22. Integrating Social Media <br />Create a layered approach<br /><ul><li>Combine social networks with traditional marketing
  23. 23. Use each platform according to its strengths </li></ul>Layout your plan<br /><ul><li>Write down your desired results/goals
  24. 24. Decide which avenues would produce those results</li></ul> Make a schedule <br /><ul><li>Get a schedule & assign tasks/mediums to team members
  25. 25. Make sure everything coincides & sends the same message </li></li></ul><li>Example: Shoe Boutique Wants to Increase Traffic to Store During the Holiday Season<br /><ul><li>Send holiday postcard to mailing list; offer a discount & feature a hot shoe
  26. 26. Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon
  27. 27. On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings
  28. 28. Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice
  29. 29. On Facebook, create a fun Facebook quiz about shoes (e.g., what your favorite shoe says about you, what’s your favorite shoe this season?), post photos from events at the store, and feature shoes paired with outfits</li></li></ul><li><ul><li>Offer advice, share links & provide content that’s important to the consumer</li></ul>DON’T JUST MARKET YOUR COMPANY & OFFERINGS<br /><ul><li>Build a relationship with your consumers
  30. 30. By becoming a friend & advisor, </li></ul>you’ll grow your followers <br />
  31. 31. Thanks for your time.<br />Audry, Janelle, Julia, Katey, Meghan<br />Cornerstone University SIFE<br />www.cornerstonesife.com<br />