How can we help your
business grow?

Have your presentations been achieving their objectives?
A presentation is a very powerful way of getting your message
across to your target audience…
…but most presentations don’t manage to convey your ideas or
convince your audience
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Do you know which way to go for a higher success rate?
Continue on same path
Try something new for
better results!
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Partner with us
to improve your
success rate

We create hard-hitting, successful presentations by using a simple,
yet very effective approach
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We apply principles from extensive research that shows how
people take in information during a presentation
7% text 38% vocal 55% visual
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Conventional PowerPoint slides address only the verbal channel.
This splits attention and reduces the effectiveness of learning
Text is verbalised internally when you read it. You hear yourself reading at a
much faster speed than a speaker can possibly talk, thus impeding the
effective communication of both sources
Slide: addresses Speaker: addresses
verbal channel verbal channel
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We formulate a strategy that ensures your audience understands
your message
Ditch the conventional Maximise the effectiveness by
PowerPoint approach using verbal AND visual channels
Information understood
87%
7%
Text-based slide Verbal & Visual
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Our presentations are based on scientific principles so they are
more likely to be effective and persuasive
We maximise the impact of your presentation by addressing
your audience’s visual AND verbal channels
Verbal channel Visual channel
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We use appropriate visuals to tie in the information and make
your presentation both memorable and persuasive
Audiences’ message retention Chance of achieving objectives
after 3 days with your presentation
50%
Bullet
Points
33%
10%
Appropriate
Bullet Points Appropriate
Visuals
Visuals 67%
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A common misconception is that audiences will remember
everything you tell them
What you present to What you assume your What your audience
your audience audience remembers actually remembers
Truth:
Studies show that audiences learn nothing or
very little during most presentations: you have
to respect the limits of working memory
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We respect the limits of working memory so that your message is
successfully guided into long-term memory
Sensory memory Long-term memory
Part of the mind where Part of the mind where
initial impressions of sights long-term information
and sounds are stored is stored
Working memory
Working memory tries to process information
from sensory memory into long-term memory,
but can only process limited information.
So you need to guide your audience’s attention!
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Another common misconception is that a dazzling presentation
will get your message across
Audience reaction when presented
with visually impressive slides But does it convey your message?
Amazing! What was Did I miss
I don’t something?
Awesome! that about?
Wow! get it!
Truth:
A dazzling slide can distract from your message
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Let us prepare
effective
presentations for
you so you can win
every time!

How cornerstone designs can help you
Whatever your goals, a properly channelled and correctly
structured presentation will give you more chance of success
Ask us about our free analysis service, and ‘try before you buy’
for all new clients
Note: all research principles and statistics quoted in this presentation come from studies conducted by Richard E. Mayer, Professor of
Psychology at the University of California, Santa Barbara (UCSB). He is the most prolific researcher in the field of educational
psychology, and has been researching multimedia learning for 15 years.
All the principles we use are taken from his studies, and other comprehensive studies, that show how people take
in information from multimedia, to ensure meaningful learning from all presentations we create.
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Contact us now!
Tel – 020 8807 0870
Fax – 020 8882 8995
Philippa – 07952 777284
Pani – 07985 109002
info@cornerstonedesigns.co.uk
www.cornerstonedesigns.co.uk
Cornerstone Trading Partners Limited t/a Cornerstone Designs
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Registered company number: 5101742 | Registered in England and Wales
Registered Office: 26 Salmons Road, London, N9 7JT