249, 66, 7 189, 193, 198 86, 120, 145 How to get great results with every presentation

Today audiences are bombarded with information from all sides

The pressure is on you to get their attention !

Get their attention by respecting findings from scientific research that shows how audiences respond to presentations  SCIENTIFIC RESEARCH SCIENTIFIC RESEARCH SCIENTIFIC RESEARCH

Your audience will respond if you apply the 3 core findings from multimedia research to your presentations   

Core Research Finding #1: Limited Capacity  Limited Capacity

You have to respect the limits of working memory Working memory Working memory tries to process information from sensory memory into long-term memory, but can only process limited information. So you need to guide your audience’s attention! Sensory memory Where initial impressions of sights and sounds are stored Long-term memory Where long-term information is stored

You have to make sure your audience remembers what you want them to remember What you present What your audience actually remembers What you assume your audience remembers

Core Research Finding #2: Dual Channels  Dual Channels

You have to maximise the impact of your presentation by addressing your audience’s visual AND verbal channel Verbal channel Visual channel 

You have to stop splitting your audience’s attention Conventional PowerPoint slides address the verbal channel twice. Text is verbalised internally when you read it. You read at a much faster speed than a speaker can talk, thus impeding the effective communication of both sources Speaker: verbal channel Slide: verbal channel

You have to make sure that your audience understands your message Information understood: Ditch the conventional PowerPoint approach Use verbal AND visual channels

Core Research Finding #3: Active Processing  Dual Channels Active Processing 

You have to stop distracting from your message with pretty backgrounds, glossy images and fancy animation Audience reaction when presented with visually impressive slides But does it convey your message? Wow! Amazing! Awesome! Did I miss something? I don’t get it! What was that about?

You have to use appropriate visuals to make your presentation memorable and persuasive Audiences’ message retention after 3 days: Chance of achieving objectives with your presentation: Appropriate Visuals 67%

You have to help your audience process your message by applying a strategy, story and familiar structure

By applying the research findings you will always get the results you want

Contact us to revolutionise your presentations! Note: all research principles and statistics quoted in this presentation come from comprehensive studies that show how people take in information from multimedia. Cornerstone Trading Partners Limited t/a Cornerstone Designs Registered company number: 5101742 | Registered in England and Wales Registered Office: 26 Salmons Road, London, N9 7JT

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