Introduction Social Media Monitoring and Social CRM

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A brief introduction Social Media Monitoring and Social CRM for an international group of students 'Information Innovation'. Afterwards the group did an assignment using Radian6.

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  • Introduction Social Media Monitoring and Social CRM

    1. 1. Social Media Monitoring With Radian6
    2. 2. Social Media Monitoring Today’s program • • • Welcome, short introduction (Social) Media, Why we need to listen Examples using Radian6
    3. 3. Who am I? • • • • Corné Kox Lecturer ‘Digital Media’ Expert Group Web and Mobile Services (Communication Systems) Knowledge Board ‘directing entrepreneurial networks’ (Lector Frank Willems) 30-10-13 Titel presentatie aanpassen 3
    4. 4. (Social) Media Why we need to listen • Change in Media Use 30-10-13 Titel presentatie aanpassen 4
    5. 5. Footnote • Based on using Social Media for marketing purposes 30-10-13 Titel presentatie aanpassen 5
    6. 6. Social CRM 30-10-13 Titel presentatie aanpassen 6
    7. 7. Social CRM • Collect your data (query - Big Data) • Keywords • Narrow • Include • Exclude 30-10-13 Titel presentatie aanpassen 7
    8. 8. Social CRM • Process data and setup a dashboard 30-10-13 Titel presentatie aanpassen 8
    9. 9. Social CRM • Listen • Measure • Analyse • Understand 30-10-13 Titel presentatie aanpassen 9
    10. 10. Social CRM • Engage and respond 30-10-13 Titel presentatie aanpassen 10
    11. 11. Social CRM • In practice 30-10-13 Titel presentatie aanpassen 11
    12. 12. Thanks for your attention Any Questions?

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