Monthly presentation

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Monthly presentation

  1. 1. Uniques by channel <br />Bounce rate by channel <br />Goal 7 conversions by channel <br />
  2. 2. PR referral traffic trend <br />Vogue, Guardian<br />3am, Vogue, RTE<br />1 Aug – 27 Sep. Excluding FB, email, display. <br />Publishers’ online articles drive brand search and direct visits – not referral traffic<br />
  3. 3. PR referral traffic sites <br />
  4. 4. Unique visitors<br />20 Sep CC launch party: 15,127 uniques<br />1 Sep: 8,891 uniques<br />14 Aug: 906 uniques<br />
  5. 5. Unique visitors<br />18 Sep: FB ads offline<br />
  6. 6. Unique visitors<br />
  7. 7. Unique visitors<br />
  8. 8. Accounting for Direct traffic<br />Estimated 70% of Direct traffic in August driven by FB ads <br />Since CC launch, estimated 45% of Direct traffic caused by FB ads <br />The rest due to PR and email activity <br />

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