Building a Global Intelligence Solution to Combat CounterfeitingJörn Weber, corma GmbH
Storyboard• My Profile / corma Profile• The Customer: Start & Objective• Selected Solution: Software & Hardware• iBase Rep...
Jörn Weber: Profile19 June 2013 3Managing Director corma GmbH,Experienced analytical investigator and innovative solution ...
corma Profile19 June 2013 4• Founded in 1999, dedicated to providing professional investigations & dataanalytics services,...
The Customer• Multinational Enterprise– Worldwide operation, >100.000 employees– Facing counterfeit and brand protection i...
Start & Objective19 June 2013 6Assessment of customer’sneeds by:- conducting interviews- reviewing systems- analyzing the ...
Selected Solution: Software• iBase719 June 2013
Selected Solution: Software• iBase• Analyst‘s Notebook819 June 2013
Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart919 June 2013
Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart• Chart Reader1019 June 2013
Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart• Chart Reader• iBase IntelliShare1119 June 2013
Project Layout1219 June 2013Productdatabaseweb applicationWebmonitoringsecuredaccessCase ManagementSystemuser & adminvia c...
Hosting Hardware / Network• Example:– SQL Server• HP DL 380 G6/7 SQL 2008 Server (2x4 CPU, 32 GB RAM)– Virtual Machines• 1...
iBase Repository Design• dB Structure• Develop structure with a view on potential queries needed toidentify leads in the d...
Import Specifications• Multiple sources dB– Customs data– *Open Source Intelligence– Case Management System– Web monitorin...
Webmonitoring19 June 2013 16Global Monitoringof products, partneractivities across theInternetDetect and Record SellersInf...
Develop Import ProcessIntelligence ImportNewMomentum raw data is provided as collected from the web and how usersentered t...
Develop Import Process• Data Cleansing• Usage of InfoZoom• Dynamic and efficient Software used for– Combining the differen...
Develop Import Process• Import Specifications19 June 2013 19ChallengeIncorporateold legacydatabasesUpload oflarge datafile...
Develop Intelligence Queries• Pre-defined queries as basis for data analytics• Analysts are able to create own queries in ...
User & Access / TrainingUser communication• Newsletter• Best practices sharing19 June 2013 21> 25 worldwide users• additio...
Daily Usage• Data analytics across complete dB– Predefined and new queries– Creating intelligence on new identified links•...
Project Administration19 June 2013 23Administrative work 2-3 days permonth to• Optimize dB design regarding entities andli...
Results19 June 2013 24For corma:Ongoing and increasing business, incl.:- dB administration & enhancements- Monitoring solu...
Sharing Best Practices / Tips & TricksBest Practices• Listen to the customer’s needs• Develop a turnkey-ready solution• Us...
Contactcorma GmbHJoern WeberHeinz-Nixdorf-Str. 2241779 MönchengladbachGermanywww.corma.dejw@corma.deTel.: +49 (2161) 277 8...
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corma's Global Intelligence Solution to Combat Counterfeiting

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The corma GmbH, specialized in analytical and classical investigation in the fields of anti-counterfeiting, brand protection and fraud, created a global intelligence solution for a multinational technology company to combat counterfeit and brand protection issues. The solution enables analysts and investigators to increase their productivity by working more effectively on the same data and make faster informed decisions.

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corma's Global Intelligence Solution to Combat Counterfeiting

  1. 1. Building a Global Intelligence Solution to Combat CounterfeitingJörn Weber, corma GmbH
  2. 2. Storyboard• My Profile / corma Profile• The Customer: Start & Objective• Selected Solution: Software & Hardware• iBase Repository Design• Import Specifications & Process• User Access & Training• Project Administration• Results• Sharing Best Practices / Tips & Tricks19 June 2013 2
  3. 3. Jörn Weber: Profile19 June 2013 3Managing Director corma GmbH,Experienced analytical investigator and innovative solution provider1980-1999since 19992004-20072005-2010since 2006Professional experience:German Law Enforcement (Assistant Commanding Officer)Founder and operational manager: corma GmbHInvestigator / Senior Manager Tech DataProject Manager: Incident Information System (IIS) for TAPA EMEASenior Investigator & Project Manager for a global operating IT-company1980-19831987-19912007Education:Education at German Law Enforcement, North Rhine WestphaliaMasters degree in public administration (Criminalistics, Criminology)Fachhochschule für öffentliche Verwaltung (Dipl.-Verwaltungswirt)Certified Fraud Examiner (CFE)up to date profiles:Linked in Xing
  4. 4. corma Profile19 June 2013 4• Founded in 1999, dedicated to providing professional investigations & dataanalytics services, i.e. support Corporate Security Departments tosuccessfully manage investigative work• Headquartered in Germany, operates globally for customers based in Europeand USA (references on request)• core-team: certified investigators, fraud analysts (IZCP), Certified FraudExaminers (CFE)• Servicesinvestigations data analyticsresearchstolen assetrecoveryanti-counterfeitingsolutionsintelligence &investigationdatabases
  5. 5. The Customer• Multinational Enterprise– Worldwide operation, >100.000 employees– Facing counterfeit and brand protection issues– Global security department and experienced investigators• Customer’s request– Building a flexible intelligence system for different levels of expertiseand experience that complies with the privacy laws by• Creating a global and secured access to the environment• Combining the different source dB systems– Unifying the different formats of the dB systems– Fixing data quality issues19 June 2013 5
  6. 6. Start & Objective19 June 2013 6Assessment of customer’sneeds by:- conducting interviews- reviewing systems- analyzing the data- understanding the issueObjective- incorporate results from “Voice of the User”- creating a tailor-made Intelligence Solution Structure- identify a system to centralize all different dB systemsDecisiononsoftware
  7. 7. Selected Solution: Software• iBase719 June 2013
  8. 8. Selected Solution: Software• iBase• Analyst‘s Notebook819 June 2013
  9. 9. Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart919 June 2013
  10. 10. Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart• Chart Reader1019 June 2013
  11. 11. Selected Solution: Software• iBase• Analyst‘s Notebook• TextChart• Chart Reader• iBase IntelliShare1119 June 2013
  12. 12. Project Layout1219 June 2013Productdatabaseweb applicationWebmonitoringsecuredaccessCase ManagementSystemuser & adminvia clientsoftware(VirtualMachine)securedaccessInvestigative dB – iBase repositoryiBase IntelliShare
  13. 13. Hosting Hardware / Network• Example:– SQL Server• HP DL 380 G6/7 SQL 2008 Server (2x4 CPU, 32 GB RAM)– Virtual Machines• 11 Windows 7 (8GB) Desktops with i2 client software and more…• Hosting in certified data center• Secured remote access:– User interface with secure access (token and pin), user logins and user access limitations toVirtual Desktop or Web Applications– Managed RSA SecurID Token & Authentification– Remote Access via website (Juniper SSL VPN Sessions)19 June 2013 13
  14. 14. iBase Repository Design• dB Structure• Develop structure with a view on potential queries needed toidentify leads in the data19 June 2013 14
  15. 15. Import Specifications• Multiple sources dB– Customs data– *Open Source Intelligence– Case Management System– Web monitoring solution19 June 2013 15LeadGenerationCustomsDataOSINT*Source ofInformationCMSWebmonitoring
  16. 16. Webmonitoring19 June 2013 16Global Monitoringof products, partneractivities across theInternetDetect and Record SellersInformation about sellers,relationships, products andlistingsAnalysis and ReportingSellers’ ranking usingrisk indicesAdhoc reportingCustom monthly statusreportsActions and ResolutionsExecute enforcementoptions for auctiontakedowns
  17. 17. Develop Import ProcessIntelligence ImportNewMomentum raw data is provided as collected from the web and how usersentered the data, e.g.• Organizations• Parent Company/Network information• Contact details• Websites• IP address19 June 2013 17
  18. 18. Develop Import Process• Data Cleansing• Usage of InfoZoom• Dynamic and efficient Software used for– Combining the different dB systems– Unifying the different formats of the dB systems by defining standardtemplates– Fixing data quality issues, e.g. company names and addresses incustoms data:19 June 2013 18Different name spellings Special characters, line breaks etc.
  19. 19. Develop Import Process• Import Specifications19 June 2013 19ChallengeIncorporateold legacydatabasesUpload oflarge datafilesDifferentstructuresof data
  20. 20. Develop Intelligence Queries• Pre-defined queries as basis for data analytics• Analysts are able to create own queries in iBase– Reporting function• Sample queries19 June 2013 20iBaseIntelliShareiBaseall queries andresults areavailable for iBaseIntelliShare users
  21. 21. User & Access / TrainingUser communication• Newsletter• Best practices sharing19 June 2013 21> 25 worldwide users• additional users expectedUser Training:• 1:1 Sessions per quarter via “guided analytics” foriBase IntelliShareVirtual environmentKnowledgebase• WikiInformationTips & tricks
  22. 22. Daily Usage• Data analytics across complete dB– Predefined and new queries– Creating intelligence on new identified links• Sharing information– Via data sets– Entity status• i.e. investigative notes– Reports and stats– Avoiding duplicate work in multi-user environment (micro-case management)19 June 2013 22
  23. 23. Project Administration19 June 2013 23Administrative work 2-3 days permonth to• Optimize dB design regarding entities andlink structure• Cleanse data to fix data quality issues• Import data• Reporting, e.g. status statisticscorma lab• Linkage webmonitoring with iBase• Find, test and use new features
  24. 24. Results19 June 2013 24For corma:Ongoing and increasing business, incl.:- dB administration & enhancements- Monitoring solution- Analytical work- 24/7 helpdesk for usersFor the customer:- Global Intelligence Informationmanagement with actionable- high profile leads tracking, monitoringand reporting- increase # of investigations- ROI (more market share)
  25. 25. Sharing Best Practices / Tips & TricksBest Practices• Listen to the customer’s needs• Develop a turnkey-ready solution• Use high-end hardware solution with maximum security &• “all-inclusiv-next-business-day-solve-everything-immediately-solution”• Regular 1:1 user trainings• Ensure software capabilities of users before giving access• Need for experienced and well trained team membersTips & Tricks• Wiki• Software user guides• Manuals (workflow documentation)• Best practices sharing• Determined communication workflow19 June 2013 25
  26. 26. Contactcorma GmbHJoern WeberHeinz-Nixdorf-Str. 2241779 MönchengladbachGermanywww.corma.dejw@corma.deTel.: +49 (2161) 277 85-0Mobile: +49 162 1009402

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