Crm

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CRM

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Crm

  1. 1. What is CRM?Front-End Customer ServiceRevenue Center Department
  2. 2. What is CRM?• C=Customer R=Relationship M=Management• Tracking customer information in order to deliver a more personalized experience.
  3. 3. Characteristics of CRM• Immediate – Instant gratification for customers in matters of problem-solving and processing requests.• Personalized – Interactions can be tailored to the unique needs and preferences of your customers.

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