Multicultural & Social Media World IABC/OC Presentation

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The multicultural social media & communications world

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Multicultural & Social Media World IABC/OC Presentation

  1. 1. The multicultural social media & communications world with an emphasis on Asian Americans Presented by Corin Ramos, APR Walson Communications @corinramos [email_address]
  2. 2. Asian Pacific Americans in U.S. 14,013,954: AA population in U.S.  At least 24: Number of ethnic groups At least 56: Number of languages Chinese: Biggest group by language spoken (After English and Spanish, it is the most widely spoken language in the U.S.) Biggest group by nationality: Chinese Source: U.S. Census Bureau 2006 Survey Today, there are more than 800 traditional Asian-American media organizations, a growth of more than 300% since 1990.
  3. 3. Multicultural population in OC 16.05% Asian 0.33% Pacific Islander 1.72% African American 0.38% Native American 14.32% Other races 2.44% Two or more races 32.89% Hispanic 30.49% Foreign born Source: U.S. Census Bureau 2006 Survey
  4. 4. MULTICULTURAL CASE STUDY: National Fibromyalgia Association Instead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy. 
  5. 5. MULTICULTURAL CASE STUDY: National Fibromyalgia Association Instead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy. 
  6. 6. Your Multicultural Pitch “The Orange County resident is the first Indian American to be named a federal judge in the Central District of California and the second in U.S. history, according to the federal court.” Ethnicity Ethnicity/gender Highest ranking “First’s” – foreign born “First’s” – U.S. born
  7. 7. Multicultural Social Media: B.Y.O.C. (Bring Your Own Culture) Age Political affiliation Religion Sexuality National and regional origin Economic status Military service Physical size 
  8. 8. Social Media Use by Ethnic Populations – Facebook Weekly
  9. 9. Percentage of Twitter Users Source: everywhereallthetime.com
  10. 10. MULTICULTURAL RESOURCES Source: everywhereallthetime.com New America Media http:// newamericamedia.org / Maraming Salamat! Corin Ramos, APR Walson Communications Twitter.com/corinramos [email_address] 714-970-2268 The OC Blend Examiner.com: (Search for Corin Ramos, OC Ethnic Community)

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