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Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Marc WooHead of Travel & Tourism, GoogleTrav...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Traveler’s behavior, expressed via this box
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Hotel & Accommodation searches on the riseDe...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›JanFebMarAprMayJunJulAugSepOctNovDecJanJanFe...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›The Monday Blues effect on the travel indust...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›0.0120.0150.0180.020.0210.0350.0370.0410.059...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Theme parks dominate top tourist attractions...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Top 8 International Travel Destinations Quer...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Malaysian’s travel behavior explained via se...
Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Thank youTravel & TourismDiscover Malaysian ...
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Google Travel Trends Q1 2013 - Malaysia

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Transcript of "Google Travel Trends Q1 2013 - Malaysia"

  1. 1. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Marc WooHead of Travel & Tourism, GoogleTravel & TourismA Google perspective
  2. 2. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Traveler’s behavior, expressed via this box
  3. 3. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Hotel & Accommodation searches on the riseDemand from mobile exponential2010 Jan2010 Feb2010 Mar2010 Apr2010 May2010 Jun2010 Jul2010 Aug2010 Sep2010 Oct2010 Nov2010 Dec2011 Jan2011 Feb2011 Mar2011 Apr2011 May2011 Jun2011 Jul2011 Aug2011 Sep2011 Oct2011 Nov2011 Dec2012 Jan2012 Feb2012 Mar2012 Apr2012 May2012 Jun2012 Jul2012 Aug2012 Sep2012 Oct2012 Nov2012 Dec2013 Jan2013 Feb2013 Mar2010 Jan2010 Jan2010 Jun2010 Jun2010 Nov2010 Nov2011 Apr2011 Apr2011 Sep2011 Sep2012 Feb2012 Feb2012 Jul2012 Jul2012 Dec2012 Dec010,000,00020,000,00030,000,00040,000,00050,000,0000010,000,00010,000,00020,000,00020,000,00030,000,00030,000,00040,000,00040,000,000MobileComputersComputersMobile42%Q1 2010Q1 2013+146%
  4. 4. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›JanFebMarAprMayJunJulAugSepOctNovDecJanJanFebFebMarMarAprAprMayMayJunJunJulJulAugAugSepSepOctOctNovNovDecDec020,000,00040,000,00060,000,00080,000,000100,000,0000020,000,00020,000,00040,000,00040,000,00060,000,00060,000,00080,000,00080,000,000100,000,000100,000,0002010201120122013 2013 2012 2011 2010Sept-Oct peakJan-Feb dipTravel interest peaks between Sept-Oct and dipsbetween Jan & FebTravel & Tourism Related Queries in Malaysia, Jan 2010 - Mar 2013Source: Google internal data> 40%YoYgrowth
  5. 5. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›The Monday Blues effect on the travel industrySearch demand for travel tends to peak in earlier in the weekMalaysians tend to look for travelexcursions immediately after theweekend
  6. 6. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›0.0120.0150.0180.020.0210.0350.0370.0410.0590.6380.0120.0120.0150.0150.0180.0180.020.020.0210.0210.0350.0350.0370.0370.0410.0410.0590.0590.6380.63800.20.40.60.8000.20.20.40.40.60.60.80.8FranceChinaJapanIndonesiaUnited KingdomAustraliaSingaporeUnited StatesThailandMalaysiaFranceFranceChinaChinaJapanJapanIndonesiaIndonesiaUnited KingdomUnited KingdomAustraliaAustraliaSingaporeSingaporeUnited StatesUnited StatesThailandThailandMalaysiaMalaysiaMalaysians love to explore own country & APACTop 10 Most Searched Travel Destinations in Q1 2013, by CountryRanked by % of Search Queries64% of top searched travel destination queries are in Malaysia; 7 outof the top 10 countries are within APACSource: Google internal data
  7. 7. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Theme parks dominate top tourist attractions inMalaysiaTop 10 Most Searched Tourist Attractions in Malaysia, Q1 2013Ranked by # of Search QueriesBukit GambangWater ParkZoo Melaka Penang EscapeTheme ParkKidzania KLLegoland1 2 3 4 5UnderwaterWorld LangkawiPenang Bridge A Famosa WaterWorldKuala LumpurBird ParkPutrajaya Bridge6 7 8 9 10Source: Google internal data
  8. 8. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Top 8 International Travel Destinations Queries in Malaysia, Q1 2013Ranked by # of Search QueriesSource: Google internal dataASEAN destinations are amongst the popular internationaltravel spots searched by Malaysians1. Phuket2. Bangkok3. Bali4. Perth5. Singapore6. Melbourne7. Pattaya8. Hanoi
  9. 9. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Malaysian’s travel behavior explained via searchq Consumers are on mobile, and demand will grow exponentiallyq Travel is the cure for Monday bluesq Malaysian tend to travel closer to homeq Phuket, Bangkok & Bali are top international destinationsq Theme parks dominate most searched tourist attractions in Malaysiaq Malaysians are reliant on search for travel info & booking
  10. 10. Google Confidential and Proprietary ‹#›Google Confidential and Proprietary ‹#›Thank youTravel & TourismDiscover Malaysian consumer trends, marketing insights and industry research
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