Twitter for PR (Public Relations)

twitter Used as a PR Tool

twitter: service A free micro-blogging

twitter: service A free micro-blogging 140 character maximum

twitter in plain English - the Common Craft Show

Another place where conversations occur Organization Stakeholders Inﬂuentials Stakeholders Inﬂuentials

Lingo ๏ tweet ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme - same as hashtag (twitter meme) ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme - same as hashtag (twitter meme) ๏ tweetup - twitter meetup ๏ tweetchannel ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme - same as hashtag (twitter meme) ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme - same as hashtag (twitter meme) ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL - for URLs longer than 30 characters ๏ DM

Lingo ๏ tweet - a message of 140 characters or less ๏ hashtag - tweets that start with a # (tracking) ๏ tweme - same as hashtag (twitter meme) ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL - for URLs longer than 30 characters ๏ DM - direct message (private)

twitter uses Tracking • Monitoring • Live-reporting Journalism • Activism • Public Relations Political Comm. • Crisis Comm.

Monitoring tracking

Monitoring tracking ๏ Monitor reputation, buzz, opinions, trends ๏ Use keyword tracking (“Track keyword”) ๏ Monitor and respond to what’s being said about your organization ๏ Comcast Example ๏ Jet Blue Example

Comcast’s YouTube Baggage - Sleeping Comcast Technician Video

Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his ﬁrst tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito

Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal

Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board ﬂight to Burbank. Why’s he ﬂying JetBlue? Free, maybe?

Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? tweet #2: Using JetBlue wifi to access twitter, 10 seconds later, I get a follow request from JetBlue on twitter. Half freaked out, half awed.

“ We learned last February the value of a certain amount of transparency when we posted a video of our founding CEO on YouTube to address customers affected by the ice storm that swept through the Northeast. Our Twitter account is much the same thing; making ourselves available in an environment where are customers already live -again not focused on marketing - but real interaction: less billboard - more information booth. We track Twitter mentions of our brand through various services from the internal “track” function on Twitter to external tools like tweetscan.com or quotably.com that “ are freely available to all users. Many allow near immediate notiﬁcation of mentions. - Morgan Johnston, Corporate Communications, JetBlue Airways

live- reporting ๏ Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview

live- reporting ๏ Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview berg K eynote “ Zucker aos as cends Into Ch Des Over” u dience Takes - Wired A

- Cartoon Credit: Bitstrips.com

twitter used in journalism

twitter used in journalism ๏ Media using twitter: CNN, Reuters, BBC, ITN, etc. ๏ Rick Sanchez Example (http://twitter.com/ricksanchezcnn) ๏ Started during Hurricane Gustav ๏ Almost 27,000 followers; following 18,000 ๏ Allows for on-air interaction with audience ๏ Get story ideas, leads

Rick Sanchez using twitter on air - CNN anchor

twittering for activism ๏ James Buck Example ๏ twittering yoursef out of jail

twittering for activism ๏ James Buck Example ๏ twittering yoursef out of jail Arrested

twittering for public relations

twittering for public relations ๏ monitoring conversations ๏ participating in conversations ๏ starting conversations ๏ providing product or service info ๏ Whole Foods example (http://twitter.com/wholefoods) ๏ promoting stories, news through twitterfeed ๏ feeds a blog to twitter

twittering for president

twittering for president ๏ Obama on twitter (most followed person) ๏ Hillary on twitter ๏ British Prime Minister on twitter ๏ Twitter in political communication: ๏ Interacting with constituents ๏ Increased transparency in the political process?

twittering in times of crisis

twittering in times of crisis ๏ twittering during a campus lockdown ๏ twittering about disasters ๏ Red Cross: providing statistics & directions ๏ twittering about wildﬁres ๏ LAFD: October 2007 California wildﬁres

your turn create an account • follow class mates • post 5 times in next 48 hours • post about anything - Thanks to Kay Sweetser for the 48 hrs twitter experiment

Credits Dr. Corinne Weisgerber St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu

http://www.crowdcircles.com	758
http://internetetopinion.wordpress.com	400
http://blog.lefigaro.fr	302
http://fly.ingsparks.de	248
http://webb.feber.se	182
http://schrivers.blogspot.com	166
http://managementguruz.wordpress.com	121
http://www.slideshare.net	112
http://www.listao.com.ar	112
http://socialmediaprclass.blogspot.com	86
http://www.juanls.es	86
http://muprwriting.wordpress.com	70
http://klauseck.typepad.com	63
http://www.prprogress.ro	62
http://andreichirica.wordpress.com	61
http://blog.kinoa.com	53
http://socialwayne.com	53
http://schrivers.blogspot.in	45
https://cdpecontent.wsu.edu	43
http://gauteg.blogspot.com	36
http://robercapla.tumblr.com	34
http://comorg.wordpress.com	33
http://www.virtualjournalism.net	32
http://www.propenmic.org	32
http://ethandemme.com	31
http://www.csommer.de	28
http://muprwriting.blogspot.com	28
http://ruxifluxi.wordpress.com	26
http://www.altstrategiesblog.com	26
http://desireemmm.blogspot.com	24
http://subhirkotwal.blogspot.com	23
http://johanloman.com	23
http://raxraxrax.com	23
http://www.cgoandco.com	20
http://www.pr-blogger.de	18
http://kziakhan.blogspot.com	18
http://www.creatividadymarketing.webs.com	17
http://e-portfolio4u.hu	16
http://www.coach-im-netz.de	16
http://www.rachelmesterline.com	13
http://www.auburnmedia.com	12
http://www.narominded.com	12
http://www.gautamblogs.com	11
http://everythingpr.blogspot.com	9
http://cdpecontent.wsu.edu	8
http://andreichirica.info	8
http://narominded.blogspot.com	8
http://creatividadymarketing.webs.com	7
http://fajitas.nierebinski.pl	7
http://feber.se	6
http://altstrategies.typepad.com	5

Twitter for PR (Public Relations)

by Corinne Weisgerber on Oct 20, 2008

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Twitter for PR (Public Relations) — Presentation Transcript