Twitter for PR (Keynote & Youtube version)

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This is the Keynote version of an older slidedeck I uploaded a few months ago. Just testing the Keynote upload and Youtube embed functions with this one.

This is the Keynote version of an older slidedeck I uploaded a few months ago. Just testing the Keynote upload and Youtube embed functions with this one.

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  • 1. twitter Used as a PR Tool (Keynote version with YouTube Videos) Saturday, February 14, 2009
  • 2. twitter: service A free micro-blogging Saturday, February 14, 2009
  • 3. twitter: service A free micro-blogging 140 character maximum Saturday, February 14, 2009
  • 4. twitter in plain English - the Common Craft Show Saturday, February 14, 2009
  • 5. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009
  • 6. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009
  • 7. Lingo tweet ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 8. Lingo tweet - a message of 140 characters or less ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 9. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 10. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 11. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 12. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 13. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ DM ๏ Saturday, February 14, 2009
  • 14. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ - direct message (private) DM ๏ Saturday, February 14, 2009
  • 15. twitter uses Tracking • Monitoring • Live-reporting Journalism • Activism • Public Relations Political Comm. • Crisis Comm. Saturday, February 14, 2009
  • 16. Monitoring tracking Saturday, February 14, 2009
  • 17. Monitoring tracking Monitor reputation, buzz, opinions, trends ๏ Use keyword tracking (“Track keyword”) ๏ Monitor and respond to what’s being said about ๏ your organization Comcast Example ๏ Jet Blue Example ๏ Saturday, February 14, 2009
  • 18. Comcast’s YouTube Baggage - Sleeping Comcast Technician Video Saturday, February 14, 2009
  • 19. shes age Pu able R “C er The nny Ov Gra Edge p, so u ’t show uy doesn h a hammer” Cable g es - wit ranny do g “Taking a Whack A gainst Co Mona Sh mcast: aw Reach ed Her Br Point, Th eaking en for He r Hamme r” “Taking a hammer to Comcast” Photo Credit: Richard A. Lipski -- The Washington Post Saturday, February 14, 2009
  • 20. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009
  • 21. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009
  • 22. Saturday, February 14, 2009
  • 23. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal Saturday, February 14, 2009
  • 24. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? Saturday, February 14, 2009
  • 25. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? tweet #2: Using JetBlue wifi to access twitter, 10 seconds later, I get a follow request from JetBlue on twitter. Half freaked out, half awed. Saturday, February 14, 2009
  • 26. “ We learned last February the value of a certain amount of transparency when we posted a video of our founding CEO on YouTube to address customers affected by the ice storm that swept through the Northeast. Our Twitter account is much the same thing; making ourselves available in an environment where are customers already live -again not focused on marketing - but real interaction: less billboard - more information booth. We track Twitter mentions of our brand through various services from the internal “track” function on Twitter to external tools like tweetscan.com or quotably.com that “ are freely available to all users. Many allow near immediate notification of mentions. - Morgan Johnston, Corporate Communications, JetBlue Airways Saturday, February 14, 2009
  • 27. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ Saturday, February 14, 2009
  • 28. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ ynote erg Ke uckerb aos as “Z Into Ch scends De Over” Takes ience ud - Wired A Saturday, February 14, 2009
  • 29. - Cartoon Credit: Bitstrips.com Saturday, February 14, 2009
  • 30. twitter used in journalism Saturday, February 14, 2009
  • 31. twitter used in journalism Media using twitter: CNN, Reuters, BBC, ITN, etc. ๏ Rick Sanchez Example (http://twitter.com/ricksanchezcnn) ๏ Started during Hurricane Gustav ๏ Almost 27,000 followers; following 18,000 ๏ Allows for on-air interaction with audience ๏ Get story ideas, leads ๏ Saturday, February 14, 2009
  • 32. Rick Sanchez using twitter on air - CNN anchor Saturday, February 14, 2009
  • 33. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Saturday, February 14, 2009
  • 34. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Arrested Saturday, February 14, 2009
  • 35. twittering for public relations Saturday, February 14, 2009
  • 36. twittering for public relations monitoring conversations ๏ participating in conversations ๏ starting conversations ๏ providing product or service info ๏ Whole Foods example (http://twitter.com/wholefoods) ๏ promoting stories, news through twitterfeed ๏ feeds a blog to twitter ๏ Saturday, February 14, 2009
  • 37. twittering for president Saturday, February 14, 2009
  • 38. twittering for president Obama on twitter (most followed person) ๏ Hillary on twitter ๏ British Prime Minister on twitter ๏ Twitter in political communication: ๏ Interacting with constituents ๏ Increased transparency in the political process? ๏ Saturday, February 14, 2009
  • 39. Saturday, February 14, 2009
  • 40. twittering in times of crisis Saturday, February 14, 2009
  • 41. twittering in times of crisis twittering during a campus lockdown ๏ twittering about disasters ๏ Red Cross: providing statistics & directions ๏ twittering about wildfires ๏ LAFD: October 2007 California wildfires ๏ Saturday, February 14, 2009
  • 42. Credits Dr. Corinne Weisgerber St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu Saturday, February 14, 2009