twitter
                              Used as a PR Tool
                              (Keynote version with YouTube Videos...
twitter: service
      A free micro-blogging




Saturday, February 14, 2009
twitter: service
      A free micro-blogging



                              140 character
                              ...
twitter in plain English
                                        - the Common Craft Show



Saturday, February 14, 2009
Another place where
                              conversations occur
                                              Organi...
Lingo
                  tweet
          ๏

                  hashtag
          ๏

                  tweme
          ๏

   ...
Lingo
                  tweet          - a message of 140 characters or less
          ๏

                  hashtag
      ...
Lingo
                  tweet          - a message of 140 characters or less
          ๏

                                ...
Lingo
                  tweet          - a message of 140 characters or less
          ๏

                                ...
Lingo
                  tweet          - a message of 140 characters or less
          ๏

                                ...
Lingo
                  tweet         - a message of 140 characters or less
          ๏

                                -...
Lingo
                  tweet         - a message of 140 characters or less
          ๏

                                -...
Lingo
                  tweet         - a message of 140 characters or less
          ๏

                                -...
twitter uses
           Tracking • Monitoring • Live-reporting
          Journalism • Activism • Public Relations
        ...
Monitoring
    tracking



Saturday, February 14, 2009
Monitoring
    tracking
              Monitor reputation, buzz, opinions, trends
      ๏

                        Use keyw...
Comcast’s YouTube Baggage
                                        - Sleeping Comcast Technician Video


Saturday, February...
shes
                                                                                          age Pu
                    ...
Comcast’s lesson
       learned
        TechCrunch Founder Michael Arrington
        tore into Comcast on twitter after 36...
Saturday, February 14, 2009
Jet Blue
         Monitoring Example
          Manager of Corporate Communication for Jet Blue DMs
          a twitter use...
Jet Blue
         Monitoring Example
          Manager of Corporate Communication for Jet Blue DMs
          a twitter use...
Jet Blue
         Monitoring Example
          Manager of Corporate Communication for Jet Blue DMs
          a twitter use...
“             We learned last February the value of a certain amount of
               transparency when we posted a video...
live-
      reporting
               Similar to live-blogging
       ๏

                         Uses hashtags (i.e. “#sxs...
live-
      reporting
               Similar to live-blogging
       ๏

                         Uses hashtags (i.e. “#sxs...
- Cartoon Credit: Bitstrips.com



Saturday, February 14, 2009
twitter used in
        journalism




Saturday, February 14, 2009
twitter used in
        journalism
               Media using twitter: CNN, Reuters, BBC, ITN, etc.
       ๏

            ...
Rick Sanchez using twitter on air
                                                       - CNN anchor


Saturday, February...
twittering for
        activism
               James Buck Example
        ๏

               twittering yoursef out of jail...
twittering for
        activism
               James Buck Example
        ๏

               twittering yoursef out of jail...
twittering for
   public relations
            monitoring conversations
    ๏

            participating in conversations
...
twittering for
       president



Saturday, February 14, 2009
twittering for
       president
               Obama on twitter (most followed person)
       ๏

               Hillary on...
Saturday, February 14, 2009
twittering in times
        of crisis



Saturday, February 14, 2009
twittering in times
        of crisis
               twittering during a campus lockdown
        ๏

               twitter...
Credits
                              Dr. Corinne Weisgerber
                              St. Edward’s University

      ...
Twitter for PR (Keynote & Youtube version)
Twitter for PR (Keynote & Youtube version)
Twitter for PR (Keynote & Youtube version)
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Twitter for PR (Keynote & Youtube version)

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This is the Keynote version of an older slidedeck I uploaded a few months ago. Just testing the Keynote upload and Youtube embed functions with this one.

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  • Twitter for PR (Keynote & Youtube version)

    1. 1. twitter Used as a PR Tool (Keynote version with YouTube Videos) Saturday, February 14, 2009
    2. 2. twitter: service A free micro-blogging Saturday, February 14, 2009
    3. 3. twitter: service A free micro-blogging 140 character maximum Saturday, February 14, 2009
    4. 4. twitter in plain English - the Common Craft Show Saturday, February 14, 2009
    5. 5. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009
    6. 6. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009
    7. 7. Lingo tweet ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    8. 8. Lingo tweet - a message of 140 characters or less ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    9. 9. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    10. 10. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    11. 11. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    12. 12. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009
    13. 13. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ DM ๏ Saturday, February 14, 2009
    14. 14. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ - direct message (private) DM ๏ Saturday, February 14, 2009
    15. 15. twitter uses Tracking • Monitoring • Live-reporting Journalism • Activism • Public Relations Political Comm. • Crisis Comm. Saturday, February 14, 2009
    16. 16. Monitoring tracking Saturday, February 14, 2009
    17. 17. Monitoring tracking Monitor reputation, buzz, opinions, trends ๏ Use keyword tracking (“Track keyword”) ๏ Monitor and respond to what’s being said about ๏ your organization Comcast Example ๏ Jet Blue Example ๏ Saturday, February 14, 2009
    18. 18. Comcast’s YouTube Baggage - Sleeping Comcast Technician Video Saturday, February 14, 2009
    19. 19. shes age Pu able R “C er The nny Ov Gra Edge p, so u ’t show uy doesn h a hammer” Cable g es - wit ranny do g “Taking a Whack A gainst Co Mona Sh mcast: aw Reach ed Her Br Point, Th eaking en for He r Hamme r” “Taking a hammer to Comcast” Photo Credit: Richard A. Lipski -- The Washington Post Saturday, February 14, 2009
    20. 20. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009
    21. 21. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009
    22. 22. Saturday, February 14, 2009
    23. 23. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal Saturday, February 14, 2009
    24. 24. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? Saturday, February 14, 2009
    25. 25. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? tweet #2: Using JetBlue wifi to access twitter, 10 seconds later, I get a follow request from JetBlue on twitter. Half freaked out, half awed. Saturday, February 14, 2009
    26. 26. “ We learned last February the value of a certain amount of transparency when we posted a video of our founding CEO on YouTube to address customers affected by the ice storm that swept through the Northeast. Our Twitter account is much the same thing; making ourselves available in an environment where are customers already live -again not focused on marketing - but real interaction: less billboard - more information booth. We track Twitter mentions of our brand through various services from the internal “track” function on Twitter to external tools like tweetscan.com or quotably.com that “ are freely available to all users. Many allow near immediate notification of mentions. - Morgan Johnston, Corporate Communications, JetBlue Airways Saturday, February 14, 2009
    27. 27. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ Saturday, February 14, 2009
    28. 28. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ ynote erg Ke uckerb aos as “Z Into Ch scends De Over” Takes ience ud - Wired A Saturday, February 14, 2009
    29. 29. - Cartoon Credit: Bitstrips.com Saturday, February 14, 2009
    30. 30. twitter used in journalism Saturday, February 14, 2009
    31. 31. twitter used in journalism Media using twitter: CNN, Reuters, BBC, ITN, etc. ๏ Rick Sanchez Example (http://twitter.com/ricksanchezcnn) ๏ Started during Hurricane Gustav ๏ Almost 27,000 followers; following 18,000 ๏ Allows for on-air interaction with audience ๏ Get story ideas, leads ๏ Saturday, February 14, 2009
    32. 32. Rick Sanchez using twitter on air - CNN anchor Saturday, February 14, 2009
    33. 33. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Saturday, February 14, 2009
    34. 34. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Arrested Saturday, February 14, 2009
    35. 35. twittering for public relations Saturday, February 14, 2009
    36. 36. twittering for public relations monitoring conversations ๏ participating in conversations ๏ starting conversations ๏ providing product or service info ๏ Whole Foods example (http://twitter.com/wholefoods) ๏ promoting stories, news through twitterfeed ๏ feeds a blog to twitter ๏ Saturday, February 14, 2009
    37. 37. twittering for president Saturday, February 14, 2009
    38. 38. twittering for president Obama on twitter (most followed person) ๏ Hillary on twitter ๏ British Prime Minister on twitter ๏ Twitter in political communication: ๏ Interacting with constituents ๏ Increased transparency in the political process? ๏ Saturday, February 14, 2009
    39. 39. Saturday, February 14, 2009
    40. 40. twittering in times of crisis Saturday, February 14, 2009
    41. 41. twittering in times of crisis twittering during a campus lockdown ๏ twittering about disasters ๏ Red Cross: providing statistics & directions ๏ twittering about wildfires ๏ LAFD: October 2007 California wildfires ๏ Saturday, February 14, 2009
    42. 42. Credits Dr. Corinne Weisgerber St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu Saturday, February 14, 2009

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