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Tracking online conversations with Yahoo Pipes

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A tutorial on how to build a basic Yahoo Pipe that monitors online conversations on several social media sites.

A tutorial on how to build a basic Yahoo Pipe that monitors online conversations on several social media sites.


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  • 1. Tracking Online Conversations WithYahoo Pipes http://pipes.yahoo.com/pipes/
  • 2. Some places to track
  • 3. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle)
  • 4. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL”
  • 5. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com
  • 6. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com • News: news.google.com
  • 7. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com • News: news.google.com • Youtube: http://gdata.youtube.com/feeds/api/videos? orderby=updated&vq=mapreduce
  • 8. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com • News: news.google.com • Youtube: http://gdata.youtube.com/feeds/api/videos? orderby=updated&vq=mapreduce • Social bookmarks:
  • 9. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com • News: news.google.com • Youtube: http://gdata.youtube.com/feeds/api/videos? orderby=updated&vq=mapreduce • Social bookmarks: http://del.icio.us/rss/tag/NameOfTheTag
  • 10. Some places to track • Twitter: search.twitter.com “-from:twitterhandle” (no tweets from that handle) • Blogs: blogsearch.google.com or twingly.com Inbound links: “link:URL” • Web: googlealert.com • News: news.google.com • Youtube: http://gdata.youtube.com/feeds/api/videos? orderby=updated&vq=mapreduce • Social bookmarks: http://del.icio.us/rss/tag/NameOfTheTag http://del.icio.us/rss/UserID
  • 11. Howallto monitor this in one simple step & for free
  • 12. 1 Set up a Yahoo Pipes Account at http://pipes.yahoo.com/pipes/
  • 13. Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 14. Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 15. Step1: Drag Fetch Feed module on workspace Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 16. Step1: Drag Fetch Feed module on workspace Step2: Add URLs of the sites you want to monitor Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 17. Step1: Drag Fetch Feed module on workspace Step2: Add URLs of the sites you want to monitor Step3: Connect pipes Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 18. Step1: Drag Fetch Feed module on workspace Step2: Add URLs of the sites you want to monitor Step3: Connect pipes Step4: Run pipe & sub- scribe to RSS feed Pipes is a tool to aggregate, manipulate, & mashup content from around the web
  • 19. 2 Get the URL for the search feeds
  • 20. Twitter Search tips: http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/
  • 21. Twitter Search tips: http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/
  • 22. Twitter Search tips: http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/
  • 23. Google Blog Search
  • 24. Google Blog Search
  • 25. Google Blog Search
  • 26. Google Blog Search: Inbound links
  • 27. Google Blog Search: Inbound links
  • 28. Google Blog Search: Inbound links
  • 29. Web Search: Google Alert
  • 30. Web Search: Google Alert
  • 31. Web Search: Google Alert
  • 32. Web Search: Google Alert
  • 33. Search of News Sites: Google News
  • 34. Search of News Sites: Google News
  • 35. Search of News Sites: Google News
  • 36. Search of Youtube: Replace ‘mapreduce’ with keyword you are tracking feed://gdata.youtube.com/feeds/api/videos?orderby=updated&vq=mapreduce => feed://gdata.youtube.com/feeds/api/videos?orderby=updated&vq=sxsw
  • 37. Search of Delicious Bookmarks: To see who tagged/bookmarked sited with SXSW http://del.icio.us/rss/tag/NameOfTheTag => http://del.icio.us/rss/tag/SXSW
  • 38. Copy Feed URLs into the Pipe’s Feed Fetch Module
  • 39. Be sure to grab the RSS feed for each
  • 40. Click + to add a new URL Be sure to grab the RSS feed for each
  • 41. Basic Pipe: Fetch info, sort it, show it One feed for a number of searches
  • 42. Step1: Drag Sort Operator on workspace Step2: Sort by pubDate in descending order Step3: Connect pipes by connecting the dots Basic Pipe: Fetch info, sort it, show it One feed for a number of searches
  • 43. Save your pipe & give it a name
  • 44. Save your pipe & give it a name
  • 45. Run your pipe
  • 46. Run your pipe
  • 47. Get the RSS feed for the pipe & add to your RSS reader
  • 48. Get the RSS feed for the pipe & add to your RSS reader
  • 49. Pipe Output as viewed from Bloglines Feed Reader
  • 50. Voilà ! 7 searches updated automatically in one single feed
  • 51. Credits: Dr. Corinne Weisgerber St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu Twitter: @corinnew Photo Credit on Title Slide: My Sideways World