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Social Media Metrics for Academics
 

Social Media Metrics for Academics

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Presentation for an HP Catalyst Online Workshop on how academics can measure the outcomes of their social media efforts — and use those metrics to improve their content and scientific reputation.

Presentation for an HP Catalyst Online Workshop on how academics can measure the outcomes of their social media efforts — and use those metrics to improve their content and scientific reputation.

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    Social Media Metrics for Academics Social Media Metrics for Academics Presentation Transcript

    • MEasuringSocial Media
    • WHY ?MEASURE
    • ?WHAT TOMEASURE
    • I’ve got more friends than youMetrics need to be meaningful & related to your goals Beware of vanity metrics
    • AAA Social Media MeasuremenT Framework - Kami Watson Huyse Attention: Attitude: Action:Volume of interest Sentiment and Business results, (i.e. fans, traffic relationship to outreach effort, and other the brand. or sustained analytics) online presences in social networks online.
    • ATTENTION Measuring attention in an academic settingLikesViews/trafficClicksFollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation
    • ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?FollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation
    • ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets*Embeds** Without providing your own opinion/interpretation
    • ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets* Be w a re of vEmbeds* anity me trics.* Without providing your own opinion/interpretation
    • ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets* Be w a re of vEmbeds* anity me trics.* Without providing your own opinion/interpretation
    • What Facebookdifferent metrics ValuesAn indication of the importance of Σu w d }} e e e weight affinity recency
    • Weight + > > > 3f Share General understanding - exact weights not known, may vary by person
    • + ++ ATTITUDE Measuring attitudes in an academic setting Comments: • Are they positive, negative, or neutral in tone? • Do they convey a sense of interest in/excitement about your project? - -
    • AcTION Measuring action in an academic settingAction:Conversations (2-way)Blog write-upsSpeaking InvitationsMedia InterviewsCollaborations
    • AcTION Measuring action in an academic settingAction: Result:Conversations (2-way)Blog write-ups Establish thought leadership,Speaking Invitations academic/scientific reputationMedia InterviewsCollaborations
    • Interviews Some examples
    • Speaking Opps Some examples
    • Two-way conversations and continued learningSharing slide deck Write-up Discovery Mutual Learning
    • Blog write-ups, mentions = continued exposure/conversation
    • AAA Framework 46 140
    • How TO ?MEASURE
    • ATTENTION Applications for measuring attentionLikes - Facebook built-in metricsViews/traffic - Google Analytics, Academia.eduClicks - Bit.ly (tweeted links)Shares - Facebook, SlideShare, etc. built-in metricsReTweets - Twitter built-in metrics, HootSuite, TweetDeckFollows - Twitter built-in metricsEmbeds - SlideShare built-in metrics
    • Measuring attention with Google Analytics: Number of blog visits, avg. visit duration
    • Google Metrics Measuring attention: demographics
    • How to add Google Analytics to your blog: Install plugin
    • 1.2.3.
    • 1.2. How to add Google Analytics to a website: Claim it
    • MonitoringConversationsKnow who is talking about your project - Using GigaAlert.com
    • Type in keywordsClick go
    • Click “Feed Settings”
    • Copy URL intoGoogleReader
    • People sometimestalk about yourcontent withoutusing your name oravatar
    • People sometimestalk about yourcontent withoutusing your name oravatar
    • People sometimestalk about yourcontent withoutusing your name oravatar
    • People sometimestalk about yourcontent withoutusing your name oravatarOur slides, yet nocitationGigaAlert helpskeep tabs of that
    • RESOURCESClick for a link to Diigo bookmarks