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Workshop Sneak Preview "How to use Social Media to Attract Customers in 3 Easy Steps!"

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  1. 1. Corinne Cavanaugh 1 Welocme Use Social Media to Attract Customers in 3 Easy Steps! 1. Know the Basics 2. Create Content 3. Repitition
  2. 2. Corinne Cavanaugh 2 Defining Your Target Market Questions that Require Answers Before Creating a Social Media Campaign: What is your value proposition? (Why should someone consider spending money on your product or service, why does it benefit them?) Who is your number 1,2, and 3 client. (Who has recently been buying your product? Not, who you thinkshould buy your product!....Who inherantly see's value in your service?) What does their day consist of? What time are they on the computer for business? For pleasure? Do they watch TV? Do they read magazines? What are their hobbies?
  3. 3. Corinne Cavanaugh 3 Linkedin What is the key to a genuine connection? ● Join groups ● Actually talk to people ● Create Power alliances ● Stay active What will make me stand out? ● Messages specific to your target/general enough to mass msg. ● Creating informative events. ● Asking for referrals
  4. 4. Corinne Cavanaugh 4 Facebook ● The Great Business vs Personal Debate -Trust / Advocates ● Post quality content ● Give credit where credit is due ● Read what your “friends” are saying ● “Like” a lot ● The Power of Contribution via facebook: ● People whitness your behavior ● Group vs Fan Page vs Main Page
  5. 5. Corinne Cavanaugh 5 Twitter Explained ● What the heck is it? ● Why do business people use twitter? ● How is it different than FB/Linkedin? ● Jargon: @ d RT ● Why/What is trending? ● Hashtags # ● What can you possibly say in 140 characters? ● Why follow? ● How/why do people follow you back?
  6. 6. Corinne Cavanaugh 6 Using Twitter in Business B2B ● Sorry Joan, here is no “Gatekeeper” anymore. ● How to search for decision makers ● Uses for sales/ Uses for alliances B2C ● National & Local marketing made easy ● Targeting the right micro groups ● Don't act like a robot/ sales person.. actually talk to people.
  7. 7. Corinne Cavanaugh 7 Attracting Customers Step 1. Adding Friends/Fans/Peeps ● Who should I add? ● Cautionary mass adding via email address ● Streamline adding: -current lists -crossadding ● Email signature Targeted Potential Customers Real Friends Advocates Former Clients
  8. 8. Corinne Cavanaugh 8 Attracting Customers Step 2 Quality Content! 1/2 ● Today's world: why content is so important. ● 30% Not about your business with links 30% Not about your business without links 20% About your business with links 20% About your business without links Where To Start: ● Look at what's trending ● Blogs/Articles/videos ● Remember your three target clients, what do they want to know about? ● What is something others would find impressive/useful about your service.
  9. 9. Corinne Cavanaugh 9 Attracting Customers Step 2 Quality Content! 1/2 ● Examples of my favorite content keepers:,, (no matter the topic that is apealing to your customer- there is a blog for it) ● How to create a teaser for your own content ● Define and lead someone to your purchase path... ● Tracking / shortening your url
  10. 10. Corinne Cavanaugh 10 Attracting Customers Step 3 Repitition Repetition Repitition 1/2 ● Average weekly Internet usage for Americans has held steady at 12 hours per week in 09 ● 55.6 million adults – or just less than 1/3rd of the population – in the US now visit social networks at least monthly, according to a new report from Forrester Research. That’s up from just 15 % of adults in 2007, and around 18 % last year. Social networking is now more popular than instant messaging among adults, which 54.3 million people report using. ● When it comes to social media, 51% find advertising "annoying and irrelevant" ● In February (09) the largest age group on Twitter was 35-49, with nearly 3 million unique visitors,comprising almost 42% of the site’s audience.
  11. 11. Corinne Cavanaugh 11 Attracting Customers Step 3 Repitition Repetition Repitition 1/2 ● How often should I tweet? ● Gow often should I update FB/FB Fan Page ● How often should I update linkedin? ● Dp I have to use all three? ● Why not mass email/ newsletters? ● Why not print advertising? ● Why not just sales calll people? On average people have to hear about something 7 times before acting on it.