Research into physiology and psychology helps us understand how to make digital experiences compelling. The mechanics of experience include two systems in the brain which are responsible for both the "don't make me think" and the "do make me think" parts of a web experience. Tips for enhancing memory and avoiding the doorway of forgetfulness are included. Examples are included along with a redesigned shopping cart process.
Clipping is a handy way to collect important slides you want to go back to later.