Web Presence Intro

Introduction to Web Presence be active. be engaged. be smart. be human.

About Me

Purpose of Today
Clarify Web Presence.
Sell you on why it is important.
Get you excited to start.
You? Ask questions whenever you have them.

What is Web Presence?
Everything that is found about you on the Internet.
regardless of when it happened
various aspects of your life
Page Rank
Associations
Relationships
Perceived Identity

A Person

A Company

A Company – In the news

Why do you need it?
Competitive Edge
Name / Brand Association
Findable
Trust Agent
Relationships
If you are not on the Internet,
where are you, the Dark Ages?

Terminology - Tag
A keyword or category label.

Terminology - Tag Clouds
The accumulation of tags which are ranked based on popularity.

Terminology – RSS Feeds
Really Simple Syndication.
A family of web feed formats use to publish frequently updated works.

Terminology - Blog

Terminology - Vlog

Terminology - Forum
or message board, is an online discussion site.

Terminology – Podcast
Podcast
a series of digital media files made available for download via web syndication.
Podcatcher
client software applications that automatically identify and retrieve new files when they are made available.

More Terminology
Web Crawler/Spider/Robot
Automated programs that index text.
Host
Location where web content is hosted/stored/served.
The Cloud
A metaphor for the Internet.
Page Rank
Pages are weighted on how often they are referred.

Web Presence Components
Engage
Build Trust
Keep it Human
Be honest with the relationship
Provide a reason to keep coming back

Concerns - Loss of Privacy
People will know what you look like.
People will know where you vacationed.
People can email you.
People can call you.
Some information is made public by the government
This is okay as long as you realize it.

Concerns - Takes up Time
Updating Blogs
Networking with connections
Answering questions
Filtering
Providing Content
Crafting Newsletters

Concerns - “Stupid People”
Patient
Polite
Picky

Concerns - Scandals

History of Social Networks

Current Social Networks

Current Popular Social Networks

Twitter

Twitter – Research

Twitter – Tags

LinkedIn – Profile

LinkedIn – Connections

LinkedIn – Recommendations

Facebook – Profile

Facebook – Page

Facebook – Groups

Google Profile

Wikipedia
A free encyclopedia with millions of articles contributed collaboratively using Wiki software, in dozens of languages.
Wikipedia is written collaboratively by volunteers from all around the world.
Anyone with internet access can make changes to Wikipedia articles.

Del.ico.us
Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source.

Digg
Social news website.
Visibility based on a high digg count.
People discover and share from anywhere on Internet.

Blog Options $4.95-$89.95 / month Hosted on their website Free to $19.95 / year Hosted on their website Free Hosted on their website Free Hosted on their website Software for your own website

How to Improve Web Presence
Maintain your Identity
Create a home base (website/blog)
Target SEO Improvements
Bookmark your site
Promote your knowledge
Make it easy to share
Network

Final Thoughts
Professional yet friendly.
Remember your value add.
Your are building relationships.
You are building trust.
Your audience should be able to find you.
Keep it real.

Web Presence Intro

by Corinne Eckel

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Web Presence Intro Presentation Transcript

http://www.ominaconnect.com	7
http://www.webpresencestrategy.com	6
http://www.linkedin.com	1