Introduction to Web Presence be active. be engaged. be smart. be human.

About Me

Purpose of Today Clarify Web Presence. Sell you on why it is important. Get you excited to start. You? Ask questions whenever you have them.

Clarify Web Presence.

Sell you on why it is important.

Get you excited to start.

You? Ask questions whenever you have them.

What is Web Presence? Everything that is found about you on the Internet. regardless of when it happened various aspects of your life Page Rank Associations Relationships Perceived Identity

Everything that is found about you on the Internet.

regardless of when it happened

various aspects of your life

Page Rank

Associations

Relationships

Perceived Identity

A Person

A Company

A Company – In the news

Why do you need it? Competitive Edge Name / Brand Association Findable Trust Agent Relationships If you are not on the Internet, where are you, the Dark Ages?

Competitive Edge

Name / Brand Association

Findable

Trust Agent

Relationships

If you are not on the Internet,

where are you, the Dark Ages?

Terminology - Tag A keyword or category label.

A keyword or category label.

Terminology - Tag Clouds The accumulation of tags which are ranked based on popularity.

The accumulation of tags which are ranked based on popularity.

Terminology – RSS Feeds Really Simple Syndication. A family of web feed formats use to publish frequently updated works.

Really Simple Syndication.

A family of web feed formats use to publish frequently updated works.

Terminology - Blog

Terminology - Vlog

Terminology - Forum or message board, is an online discussion site.

or message board, is an online discussion site.

Terminology – Podcast Podcast a series of digital media files made available for download via web syndication. Podcatcher client software applications that automatically identify and retrieve new files when they are made available.

Podcast

a series of digital media files made available for download via web syndication.

Podcatcher

client software applications that automatically identify and retrieve new files when they are made available.

More Terminology Web Crawler/Spider/Robot Automated programs that index text. Host Location where web content is hosted/stored/served. The Cloud A metaphor for the Internet. Page Rank Pages are weighted on how often they are referred.

Web Crawler/Spider/Robot

Automated programs that index text.

Host

Location where web content is hosted/stored/served.

The Cloud

A metaphor for the Internet.

Page Rank

Pages are weighted on how often they are referred.

Web Presence Components Engage Build Trust Keep it Human Be honest with the relationship Provide a reason to keep coming back

Engage

Build Trust

Keep it Human

Be honest with the relationship

Provide a reason to keep coming back

Concerns - Loss of Privacy People will know what you look like. People will know where you vacationed. People can email you. People can call you. Some information is made public by the government This is okay as long as you realize it.

People will know what you look like.

People will know where you vacationed.

People can email you.

People can call you.

Some information is made public by the government

This is okay as long as you realize it.

Concerns - Takes up Time Updating Blogs Networking with connections Answering questions Filtering Providing Content Crafting Newsletters

Updating Blogs

Networking with connections

Answering questions

Filtering

Providing Content

Crafting Newsletters

Concerns - “Stupid People” Patient Polite Picky

Patient

Polite

Picky

Concerns - Scandals

History of Social Networks

Current Social Networks

Current Popular Social Networks

Twitter

Twitter – Research

Twitter – Tags

LinkedIn – Profile

LinkedIn – Connections

LinkedIn – Recommendations

Facebook – Profile

Facebook – Page

Facebook – Groups

Google Profile

Wikipedia A free encyclopedia with millions of articles contributed collaboratively using Wiki software, in dozens of languages. Wikipedia is written collaboratively by volunteers from all around the world. Anyone with internet access can make changes to Wikipedia articles.

A free encyclopedia with millions of articles contributed collaboratively using Wiki software, in dozens of languages.

Wikipedia is written collaboratively by volunteers from all around the world.

Anyone with internet access can make changes to Wikipedia articles.

Del.ico.us Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source.

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source.

Digg Social news website. Visibility based on a high digg count. People discover and share from anywhere on Internet.

Social news website.

Visibility based on a high digg count.

People discover and share from anywhere on Internet.

Blog Options $4.95-$89.95 / month Hosted on their website Free to $19.95 / year Hosted on their website Free Hosted on their website Free Hosted on their website Software for your own website

How to Improve Web Presence Maintain your Identity Create a home base (website/blog) Target SEO Improvements Bookmark your site Promote your knowledge Make it easy to share Network

Maintain your Identity

Create a home base (website/blog)

Target SEO Improvements

Bookmark your site

Promote your knowledge

Make it easy to share

Network

Final Thoughts Professional yet friendly. Remember your value add. Your are building relationships. You are building trust. Your audience should be able to find you. Keep it real.

Professional yet friendly.

Remember your value add.

Your are building relationships.

You are building trust.

Your audience should be able to find you.

Keep it real.