Creating Your Web Presence Identity Relationships Metrics

Photos Helps to better identify you (especially people with your same name) Adds a face to the voice / words

Helps to better identify you (especially people with your same name)

Adds a face to the voice / words

LinkedIn The Professional Resource Takes time to enter info, but does not need constant maintenance. Use Q & A to address the community with questions you want answered and provide answers you have

The Professional Resource

Takes time to enter info, but does not need constant maintenance.

Use Q & A to address the community with questions you want answered and provide answers you have

Public Profile Create a vanity url. Make your profile visible. Only make your email public.

Create a vanity url.

Make your profile visible.

Only make your email public.

Recommendations Quality Why are you good What did you do? Provide for Others Reflection of your values

Quality

Why are you good

What did you do?

Provide for Others

Reflection of your values

Additional Info

Dynamic Features of LinkedIn Q&A Groups Events Reading Lists

Q&A

Groups

Events

Reading Lists

Google Profile

Google Profile Treat as a portal Provide relevant information Professional photo Provide links to your sites

Treat as a portal

Provide relevant information

Professional photo

Provide links to your sites

Twitter Your 5 seconds in your followers’ world Short conversation bites. Can be your own idea or somebody else’s (give credit where due). Be regular with updates.

Your 5 seconds in your followers’ world

Short conversation bites.

Can be your own idea or somebody else’s (give credit where due).

Be regular with updates.

Profile Photos can be casual professional. Use your real name Add Pertria or your blog address One line bio needs to be short, sharp yet informative. Create a new account for friend updates. Do not use full name for “friend” account id.

Photos can be casual professional.

Use your real name

Add Pertria or your blog address

One line bio needs to be short, sharp yet informative.

Create a new account for friend updates. Do not use full name for “friend” account id.

Backgrounds Decide on a fancy background or a simple background The fancy background must be a simple design It’s part of your branding

Decide on a fancy background or a simple background

The fancy background must be a simple design

It’s part of your branding

Tweets Should be a combination of: Informative Conversational Casual Provide links off twitter Use short urls for links Use bitly.com, has tracking

Should be a combination of:

Informative

Conversational

Casual

Provide links off twitter

Use short urls for links

Use bitly.com, has tracking

Facebook Not Pertria specific. Think of it like this: You are wearing your company’s shirt to a party that is not work related. You are representing the company in an informal sense. Facebook is that party.

Not Pertria specific.

Think of it like this: You are wearing your company’s shirt to a party that is not work related. You are representing the company in an informal sense.

Facebook is that party.

Establish Relevant Relationships Blogs Twitter and the like In Person Check your Web Presence

Blogs

Twitter and the like

In Person

Check your Web Presence

Case Study – Ilyce Glink

Review Biography

Search on Google

Her Website

Her Blog

Newsletter subscription

LinkedIn

Twitter

Twitter – Update

Twitter – replies

Guest Posts

Essentials for Relationship Create dialog. Allow easy sharing. Promote online and off. Be available. Provide something of use. Find your voice.

Create dialog.

Allow easy sharing.

Promote online and off.

Be available.

Provide something of use.

Find your voice.

Measuring Social Media ROI Measure it as you would in real life networking. Ask clients where they heard about you. Use online tools to track usage.

Measure it as you would in real life networking.

Ask clients where they heard about you.

Use online tools to track usage.

Standard Engagement Metrics Unique Visitors Page views per visitor Time spent on site Total time spent by user Frequency of visits Depth of visit Conversion

Unique Visitors

Page views per visitor

Time spent on site

Total time spent by user

Frequency of visits

Depth of visit

Conversion

But how do I do this? Hire someone to set it up for your blog/website then learn to read reports Google Analytics Omniture

Hire someone to set it up for your blog/website then learn to read reports

Google

Analytics

Omniture

Social Media Metrics Content Consumption Content Contribution Social Bookmarking Subscribing to RSS Feed Emailing posts Who is talking about you Profile Engagement

Content Consumption

Content Contribution

Social Bookmarking

Subscribing to RSS Feed

Emailing posts

Who is talking about you

Profile Engagement

But how do I measure these? Google Trends

Google Trends

But how do I measure these? Google Alerts

Google Alerts

BlogPulse

Del.icio.us

Conclusion One place to measure site activity metrics Multiply places to measure web presence However that is changing. After Identity created, Web Presence replicates real life, just different tools are used.

One place to measure site activity metrics

Multiply places to measure web presence

However that is changing.

After Identity created, Web Presence replicates real life, just different tools are used.

Homework for next time