More carrot clarity2012
Upcoming SlideShare
Loading in...5
×
 

More carrot clarity2012

on

  • 308 views

 

Statistics

Views

Total Views
308
Views on SlideShare
300
Embed Views
8

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 8

http://more.billtaussig.com 8

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    More carrot clarity2012 More carrot clarity2012 Presentation Transcript

    • Clear Beyond WordsVisual Thinking And How It’sChanging Plain LanguageClarity Conference, Washington DCMay 23, 2012Josiah FiskPrincipal, More Carrot LLCBoston
    • What Do We Mean By “Visual”?
    • 7.5 Peer Assisted Networking Technology.
    • 7.5 Beer Assisted Networking Technology.
    • 7.5 Peer Assisted Networking Technology.
    • 7.5 Peer-Assisted Networking Technology.
    • BP
    • BPVisual Difference
    • BPVisual Difference Intuitive
    • P B
    • P BConceptual Difference
    • P BConceptual Difference Learned
    • PImage
    • PLetter
    • :-P Image
    • :-PImage
    • Image
    • Some Intuitive Things
    • Groupings
    • GroupingsRelative size
    • Similarity
    • Difference
    • Hierarchy
    • Singularity
    • Singularity
    • Ambiguity
    • Shape Completion
    • The Tyranny of the Visual — ICue The President
    • Palm Beach County, Florida November 7, 2000
    • No punch hole
    • Reform Party
    • ?
    • Over 3 times more votes for Reform Party than innext-highest Florida county.
    • Over 3 times more votes for Reform Party than innext-highest Florida county.Over 19,000 ballots disqualified for double votesin presidential race (4 times more than in senaterace, which had no butterfly ballot).
    • Over 3 times more votes for Reform Party than innext-highest Florida county.Over 19,000 ballots disqualified for double votesin presidential race (4 times more than in senaterace, which had no butterfly ballot).Election decided by 537 votes.
    • Over 3 times more votes for Reform Party than innext-highest Florida county.Over 19,000 ballots disqualified for double votesin presidential race (4 times more than in senaterace, which had no butterfly ballot).Election decided by 537 votes.. . . or by one person who didn’t understand theprinciples of visual communication.
    • The Tyranny of the Visual — IIIt’s The Blue Spray Can
    • Laundry starch
    • Oven cleaner
    • Same typeof container
    • Same typeof containerSame color
    • Same typeof containerSame colorSame font
    • Same type of container Same color Same font Virtuallyidentical names
    • Same type of container Same color Same font Virtuallyidentical names Yellow block letters
    • Same type of container Same color Same font Virtuallyidentical names Yellow block lettersYellow starburst
    • Same type of container Same color Same font Virtuallyidentical names Yellow block lettersYellow starburst Description very small
    • The Tyranny of the Visual — IIIIt’s OK, Nobody Died
    • Paralyzing drug usedin surgery.
    • Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, samecap and label color,same drawer.
    • Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, same ?cap and label color,same drawer.Five of six surgeons at ?Denver hospital gavethe wrong drug atleast once.
    • Switched to color-coded containers.
    • Switched to color-coded containers.Put each drug in adifferent drawer.
    • Switched to color-coded containers.Put each drug in adifferent drawer.No further problemsreported.Source: New York Times, 5 Dec 1999
    • The Tyranny of the Visual — Bonus EpisodeActually, It Is Rocket Science
    • Would You Launch The Challenger?
    • Would You Launch The Challenger?O-ring leaks in earlier tests/launches
    • Source: Edward Tufte, Visual Explanations
    • Would You Launch The Challenger? 12O-ring damage index 8 4 0 250 300 350 400 450 500 550 600 650 700 750 800 850 Temperature ( o F) of joints
    • Would You Launch The Challenger? 12O-ring damage index 8 4 0 250 300 350 400 450 500 550 600 650 700 750 800 850 Temperature ( o F) of joints
    • Would You Launch The Challenger? 12O-ring damage index 8 4 0 250 300 350 400 450 500 550 600 650 700 750 800 850 Temperature ( o F) of joints Forecast temperatures on launch day
    • Putting the Visual to Work — I Street Smarts
    • Manhattan Street Vendor
    • Manhattan Street Vendor Regulations
    • Title
    • Introduction
    • Four topic sections
    • Source: CandyChang.com
    • Putting the Visual to Work — IIYou Snooze, We Lose
    • Information Security Policy
    • Information Security Policy
    • Information Security InfoSecurity.fmr.com Information Protection Policy Securing Private and Proprietary Information (SP2 I) Effective October 1, 2008 Purpose • t’s essential to assign the right classification I to each item. Assigning too low a classification To establish the requirements for classifying, labeling, puts sensitive information at risk. Assigning too handling, and disposing of Fidelity information. high a classification, while generally less damag- ing, can still be harmful as it restricts access and Scope forces you and others to take excessive security precautions. If you see information that you This policy applies worldwide to all Fidelity regular or think is classified incorrectly, notify the person or temporary employees, contractors, and consultants. office from whom you received the information. • pplying this policy requires both knowledge A Key points and judgment on your part. For example, in some cases, it may be appropriate to assign a • Proper classification, labeling, handling and higher classification to a certain document than disposal of information is an integral part of that type of document would normally receive. Fidelity’s business. By following the instructions Because no policy can address all possible situ- in this policy, you help protect Fidelity from legal ations, it’s important to follow the instructions in and financial liability as well as regulatory and this policy in both letter and spirit. reputational risk. Read this policy carefully and refer to it whenever you have questions. • our business unit may have additional Y requirements concerning information security. Understanding and following these is your responsibility. Ask your manager or your business unit’s Information Security Office (ISO). Note that some non-U.S. companies may have their own versions of this policy; be aware of potential policy differences when working with companies in other countries. Fidelity Internal Information
    • Information Protection Policy (SP2I) Quick ReferenceHandle and Dispose C l a S S I f I C at I o n Public fidelity fidelity fidelity Highly Confidential (HC) Information Internal Confidential Personal Employee Your PINs/ Information Information Basic HC Data1 Data2 PasswordsHandleGet approval before assigning classification •Do not share outside Fidelity (such as with vendorsor contractors) except on a need-to-know basis andwhen the recipient is restricted from disclosing the • • • • • Never Shareinformation to othersUse caution when discussing in public • • • • • N/AReport possible or actual loss immediatelyto ISO or Corporate Security • • • • • •Properly encrypt when sending outside Fidelity3 • • • • N/AInside Fidelity, share only on a need-to-know basis • • • • N/AStore locked in desk / office • • • • N/ALimit access even on internal websites and systems • • • • N/ADo not leave unattended in copiers/printers • • • • N/ADo not remove from Fidelity premises withouta specific business requirement • • • N/AProperly encrypt when sending inside Fidelity3 • N/ANever share with anyone, and never carry with therelated device •DisposePlace in desk-side recycling container (paper only) • •Personally shred (paper only) • • • •Place in a locked Fidelity recycling container(all storage media, including paper) • • • • • •1 See policy for complete definition. 2 Compensation and performance data only. 3 As determined to be appropriate by your business unit. Fidelity Internal Information
    • e else into a XYZ Investment tri­fold; front panelpace. If a person needs to come in anda working badge, tell them to call thentrada de ninguna persona a las ins­YZ Investment Management. Si alguien We appreciate the service you Welcome to XYZ Investment provide to XYZ Investment Mana­y no dispone de una tarjeta de identifi­ gement. Thank you. If you haveue llame al número de teléfono que se Management any questions, please discuss themo. with your manager or your XYZnguém entrar em uma área da Investment Management contact. Management. Se uma pessoa precisarer um crachá de trabalho, peça para Le estamos muy agradecidos por r para o número abaixo. el servicio que proporciona a XYZ Information is vital to XYZ Investment Management. Si tienenpòt lòt moun antre nan yon espas XYZ Investment Management. Wenagement. Si yon moun bezwen antre alguna pregunta, consulte con yon badj travay, di yo rele nimewo ki su gerente o con su persona de need your help to keep our contacto de XYZ Investment Mana­ gement. offices and our information safe. 람을피델리티공간에들어오게하지개인이들어와야하는데근무배지가없 Bienvenido a XYZ Investment Management있는번호로전화하라고하십시오. Agradecemos o serviço que você La información es de vital importancia presta à XYZ Investment Manage­ para XYZ Investment Management. ment. Obrigado. Se tiver alguma dúvida, discuta o assunto com o Necesitamos que nos ayude a proteger nuestras XYZ oficinas y nuestra información. seu gerente ou seu contato na XYZ Investment Management. Bem­vindo à XYZ Investment Management Nou apresye sèvis ke w bay XYZ In­ As informações são vitais para a XYZ vestment Management. Mèsi. Si w Investment Management. Precisamos da sua gen nenpòt kesyon, tanpri diskite ajuda para manter os nossos escritórios e as yo avèk manadjè ou a oswa kontak nossas informações protegidas. XYZ Investment Management ou. Byenveni nan XYZ Investment Management 여러분들께서피델리티대해진 Enfòmasyon trèzenpòtan pou XYZ Investment 심으로감사의마음을갖고있습 Management. Nou bezwen èd­ou pou kenbe XY Z 니다.감사합니다.혹시문의사항 biwo nou yo ak enfòmasyon nou yo senesòf. 이있으시면,여러분의상사나피7891 피델리티에오신것을환영합니다 델리티해당연락담당자와말씀 해보시기바랍니다에주시는서 피델리티에있어정보는생명과저희 비스에. 사무실과정보를안전히지키기위해 여러분의도움이필요합니다같습니다. X Y Z Investment Management Rev. 2/12 XYZ Investment Management Internal Information
    • Never let anyone else into a XYZ InvestmentManagement space. If a person needs to come in anddoes not have a working badge, tell them to call thenumber below.No permita la entrada de ninguna persona a las ins­talaciones de XYZ Investment Management. Si alguien We appreciate the service you Welcome to XYZ Investme provide to XYZ Investment Mana­necesita entrar y no dispone de una tarjeta de identifi­ gement. Thank you. If you havecación, pídale que llame al número de teléfono que se Management any questions, please discuss themindica más abajo. with your manager or your XYZNunca deixe ninguém entrar em uma área da Investment Management contact.XYZ Investment Management. Se uma pessoa precisarentrar e não tiver um crachá de trabalho, peça para Le estamos muy agradecidos poresta pessoa ligar para o número abaixo. el servicio que proporciona a XYZ Information is vital to XYZ Investment Management. Si tienePa janm kite nenpòt lòt moun antre nan yon espas XYZ Investment Management. WInvestment Management. Si yon moun bezwen antre alguna pregunta, consulte conepi li pa genyen yon badj travay, di yo rele nimewo ki su gerente o con su persona de need your help to keep ouanba a. contacto de XYZ Investment Mana­ gement. offices and our information절 대로다른사람을피델리티공간에들어오게하지마십시오.한개인이들어와야하는데근무배지가없 Bienvenido a XYZ Investment Manage는경우,밑에있는번호로전화하라고하십시오. Agradecemos o serviço que você La información es de vital importancia presta à XYZ Investment Manage­ para XYZ Investment Management. ment. Obrigado. Se tiver alguma dúvida, discuta o assunto com o Necesitamos que nos ayude a protege XYZ oficinas y nuestra información. seu gerente ou seu contato na XYZ Investment Management. Bem­vindo à XYZ Investment Manage Nou apresye sèvis ke w bay XYZ In­ As informações são vitais para a XYZ vestment Management. Mèsi. Si w Investment Management. Precisamos gen nenpòt kesyon, tanpri diskite ajuda para manter os nossos escritóri yo avèk manadjè ou a oswa kontak nossas informações protegidas. XYZ Investment Management ou. Byenveni nan XYZ Investment Manag 여러분들께서피델리티대해진 Enfòmasyon trèzenpòtan pou XYZ In 심으로감사의마음을갖고있습 Management. Nou bezwen èd­ou po XYZ 니다.감사합니다.혹시문의사항 biwo nou yo ak enfòmasyon nou yo 이있으시면,여러분의상사나피 123-456-7891 피델리티에오신것을환영합니다 델리티해당연락담당자와말씀 해보시기바랍니다에주시는서 피델리티에있어정보는생명과 비스에. 사무실과정보를안전히지키기위 여러분의도움이필요합니다같습 XY Z Investment M Rev. 2/12 XYZ Investment Management Internal Information
    • Never let anyone else into a XYZ InvestmentManagement space. If a person needs to come in anddoes not have a working badge, tell them to call thenumber below.No permita la entrada de ninguna persona a las ins­ We appreciate the service youtalaciones de XYZ Investment Management. Si alguien provide to XYZ Investment Mana­necesita entrar y no dispone de una tarjeta de identifi­ gement. Thank you. If you havecación, pídale que llame al número de teléfono que se any questions, please discuss themindica más abajo. with your manager or your XYZNunca deixe ninguém entrar em uma área da Investment Management contact.XYZ Investment Management. Se uma pessoa precisarentrar e não tiver um crachá de trabalho, peça para Le estamos muy agradecidos poresta pessoa ligar para o número abaixo. el servicio que proporciona a XYZPa janm kite nenpòt lòt moun antre nan yon espas XYZ Investment Management. Si tieneInvestment Management. Si yon moun bezwen antre alguna pregunta, consulte conepi li pa genyen yon badj travay, di yo rele nimewo ki su gerente o con su persona deanba a. contacto de XYZ Investment Mana­절 대로다른사람을피델리티공간에들어오게하지 gement.마십시오.한개인이들어와야하는데근무배지가없는경우,밑에있는번호로전화하라고하십시오. Agradecemos o serviço que você presta à XYZ Investment Manage­ ment. Obrigado. Se tiver alguma dúvida, discuta o assunto com o XYZ seu gerente ou seu contato na XYZ Investment Management. Nou apresye sèvis ke w bay XYZ In­ vestment Management. Mèsi. Si w gen nenpòt kesyon, tanpri diskite yo avèk manadjè ou a oswa kontak
    • esta pessoa ligar para o número abaixo. el servicio que proporciona a XYZPa janm kite nenpòt lòt moun antre nan yon espas XYZ Investment Management. Si tieneInvestment Management. Si yon moun bezwen antre alguna pregunta, consulte conepi li pa genyen yon badj travay, di yo rele nimewo ki su gerente o con su persona deanba a. contacto de XYZ Investment Mana­절 대로다른사람을피델리티공간에들어오게하지 gement.마십시오.한개인이들어와야하는데근무배지가없는경우,밑에있는번호로전화하라고하십시오. Agradecemos o serviço que você presta à XYZ Investment Manage­ ment. Obrigado. Se tiver alguma dúvida, discuta o assunto com o XYZ seu gerente ou seu contato na XYZ Investment Management. Nou apresye sèvis ke w bay XYZ In­ vestment Management. Mèsi. Si w gen nenpòt kesyon, tanpri diskite yo avèk manadjè ou a oswa kontak XYZ Investment Management ou. 여러분들께서피델리티대해진 심으로감사의마음을갖고있습 XYZ 니다.감사합니다.혹시문의사항 이있으시면,여러분의상사나피 123-456-7891 델리티해당연락담당자와말씀 해보시기바랍니다에주시는서 비스에. Rev. 2/12
    • esta pessoa ligar para o número abaixo. el servicio que proporciona a XYZPa janm kite nenpòt lòt moun antre nan yon espas XYZ Investment Management. Si tieneInvestment Management. Si yon moun bezwen antre alguna pregunta, consulte conepi li pa genyen yon badj travay, di yo rele nimewo ki su gerente o con su persona deanba a. contacto de XYZ Investment Mana­절 대로다른사람을피델리티공간에들어오게하지 gement.마십시오.한개인이들어와야하는데근무배지가없는경우,밑에있는번호로전화하라고하십시오. Agradecemos o serviço que você presta à XYZ Investment Manage­ ment. Obrigado. Se tiver alguma dúvida, discuta o assunto com o XYZ seu gerente ou seu contato na XYZ Investment Management. Nou apresye sèvis ke w bay XYZ In­ vestment Management. Mèsi. Si w gen nenpòt kesyon, tanpri diskite yo avèk manadjè ou a oswa kontak XYZ Investment Management ou. 여러분들께서피델리티대해진 심으로감사의마음을갖고있습 XYZ 니다.감사합니다.혹시문의사항 이있으시면,여러분의상사나피 123-456-7891 델리티해당연락담당자와말씀 해보시기바랍니다에주시는서 비스에. Rev. 2/12
    • Never copy or photograph XYZ Investment Management Never take XYZ Investment Management property or ma­ If you have XYZ Investment Management informationinformation. Never discuss XYZ Investment Management terials (including trash) from XYZ Investment Management that you need to throw away, put it in a XYZ Invest­information with others. space, unless it is specifically part of your job. ment Management recycling bin.No haga copias ni tome fotografías de la información No saque documentos o materiales (incluida la Si tiene información de XYZ Investment Managementde XYZ Investment Management. No hable con nadie de basura) de las instalaciones de XYZ Investment Manage­ que necesite tirar a la basura, póngala en unnuestra información. ment, a no ser que esta tarea sea un componente específico contenedor de reciclado de XYZ Investment de su trabajo. Management.Nunca copie nem fotografe informações da XYZ InvestmentManagement. Nunca discuta informações da XYZ Invest­ Nunca pegue itens ou materiais da XYZ Investment Man­ Se você tiver informações da XYZ Investment Man­ment Management com outras pessoas. agement (inclusive lixo) de uma área da XYZ Investment agement que precisar descartar, jogue­as em um Management, a menos que faça parte especificamente do cesto de reciclagem da XYZ Investment Management.Pa janm kopye oswa pran foto enfòmasyon XYZ Investment seu trabalho.Management a. Pa janm diskite enfòmasyon XYZ Invest­ Si w genyen enfòmasyon XYZ Investment Manage­ment Management ak lòt moun. Pa janm pran pwopriyete XYZ Investment Management ment ou bezwen jete, mete l nan yon bwat resiklaj oswa materyèl (ki enkli fatra) sòti lespas XYZ Investment XYZ Investment Management.피델리티정보를절대복사하거시오.피델리티정보를절대 Management, sof si li espesifikman pati travay ou.로다른사람들과말씀나누지마십시오나사진을찍지.. 버려야하는피델리티정,피델리티리사이클통에 구  체적으로자신직무의,피델리티자산이나자료(쓰레 집어넣으십시오보가있는경우. 기포함)를피델리티공간으로부터절대로가져가지마 십시오일환이아닌한. XYZ XYZ Investment La información de As informações da XYZ Enfòmasyon XYZ 피델리티정보는서류, Management information XYZ Investment Manage­ Investment Manage­ Investment Management 컴퓨터데이터,파일, includes papers, ment incluye papeles, ment incluem papéis, gen ladan papye, done 메모등그밖의사무실 computer data, files, datos de computadora, dados de computadores, òdinatè, dosye, nòt, ak 에서있는모든자료들 notes, and all other archivos, notas y mate­ arquivos, observações e tout lòt materyèl yo ki 을포함합니다. materials found in riales de cualquier otro todos os outros materiais jwenn nan biwo nou yo. our offices. tipo que se encuentren en encontrados em nossos nuestras oficinas. escritórios. XY Z Investment Management XYZ Investment Management Internal Information
    • Putting the Visual to Work — III Soak The Poor
    • Payday Loans
    • The Picture (2007)
    • $8 billion in borrowing costsThe Picture (2007)
    • Typical pricing menu says: $15 per $100 $8 billion in borrowing costs The Picture (2007)
    • Generally perceived APR: 15%Typical pricing menu says: $15 per $100 $8 billion in borrowing costs The Picture (2007)
    • Actual average APR: Generally perceived APR: 15%Typical pricing menu says: $15 per $100 $8 billion in borrowing costs The Picture (2007)
    • Actual average APR: 443% Generally perceived APR: 15%Typical pricing menu says: $15 per $100 $8 billion in borrowing costs The Picture (2007)
    • Almost exclusively used by lowest-income people Actual average APR: 443% Generally perceived APR: 15% Typical pricing menu says: $15 per $100 $8 billion in borrowing costs The Picture (2007)
    • The Study (2008)
    • University of Chicago Booth School of Business The Study (2008)
    • Focus on borrowers’ understanding of costsUniversity of Chicago Booth School of Business The Study (2008)
    • Test group: graphic about costs on cash envelope Focus on borrowers’ understanding of costs University of Chicago Booth School of Business The Study (2008)
    • Several different graphics testedTest group: graphic about costs on cash envelope Focus on borrowers’ understanding of costs University of Chicago Booth School of Business The Study (2008)
    • Control group: cash in unmarked envelope Several different graphics testedTest group: graphic about costs on cash envelope Focus on borrowers’ understanding of costs University of Chicago Booth School of Business The Study (2008)
    • Two graphicsyielded significant results
    • Costs of borrowing $300 over various periods
    • Costs of borrowing $300 over various periods Costs for same borrowing on a credit card
    • Typical repayment profile for payday borrowers
    • Two graphics yielded significant resultsParticipants who got envelopes with graphics borrowed $40 less on average next payday
    • Two graphics yielded significant results Participants who got envelopes with graphics borrowed $40 less on average next payday17% less; annually, would mean $8.5 billion less
    • One of 52 case studies in Joseph Kimble’s new book
    • Putting the Visual to Work,Even When Almost Everything Still Has To Be Words Market Correction
    • Directed Shares Program —“Friends and Family” IPO Shares
    • How To Participate InThe Directed Share ProgramThe ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy sharesof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before thestock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00.Is This Program Right for Me?Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down.These factors could be related to the company, to one or more industries, or to the stock market in general.The choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions.If You Want to ParticipateTo get started with the program, there are three things you need to do:• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless stock and its risks.• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ- ing your investment goals, how you plan to pay for your shares, and how much exposure you may want to a single stock.• Tell us how many shares you’re interested in buying, either by visiting the web site or by using Form A, the Indication of Interest Form.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that isa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos-sible choices would be 150, 200, or 250 shares.When requesting shares, keep in mind that you might not be allocated the full number you ask for.Depending on supply and demand, you might not be allocated any shares. At the same time, it’sunwise to request more shares than you want, because you might receive — and have to pay for —your full allocation.Keep this package handy until the program is over and you have paid for your shares. You can use thetimeline on the following pages as a reminder of what you need to do and when. www.fidelity.com/goto/cingular 1-800-358-2670
    • Frequently Asked Questions Is there a difference between the number of shares I request and the number I’m allocated? There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actu- ally will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me? From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you confirm and the shares are placed in your account, you can opt out of the program at any time, with no obligation or penalty. Once the shares are in your account, you are committed: you will be held respon- sible for buying, at the IPO price, all shares in your account. Why might the timing of the IPO change? Many factors can influence the actual date of an IPO. One factor is the Securities and ExchangeHow To Participate InThe Directed Share Program Commission, which must declare a stock’s registration statement effective before any shares of that stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. UnexpectedThe ProgramThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares developments in the stock market can also affect the timing of an IPO. It may be disadvantageous toof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before thestock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. launch a new stock offering when markets are unsettled or investor sentiment is negative.Is This Program Right for Me? What’s the best way for me to pay for my shares?Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down.These factors could be related to the company, to one or more industries, or to the stock market in general.The choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions. You can pay for your shares by check (including personal check), electronic fund transfer, or wire,If You Want to ParticipateTo get started with the program, there are three things you need to do: whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead-• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless stock and its risks.• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ- line, you will lose your allocated shares. You will also lose any gains you would otherwise have made, ing your investment goals, how you plan to pay for your shares, and how much exposure you may want to a single stock. or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them• Tell us how many shares you’re interested in buying, either by visiting the web site or by using Form A, the Indication of Interest Form. first and then using that money to pay.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that isa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos-sible choices would be 150, 200, or 250 shares.When requesting shares, keep in mind that you might not be allocated the full number you ask for. When can I sell my shares? You can sell some or all of your shares at any time, beginning on the first public trading day. However,Depending on supply and demand, you might not be allocated any shares. At the same time, it’sunwise to request more shares than you want, because you might receive — and have to pay for —your full allocation.Keep this package handy until the program is over and you have paid for your shares. You can use thetimeline on the following pages as a reminder of what you need to do and when. you won’t receive any proceeds from selling shares until your payment for the shares has cleared— typically seven business days. No matter when you sell shares, you must pay for them all within three business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage www.fidelity.com/goto/cingular 1-800-358-2670 commission. You can find the commission schedule at www.XYZ.com. How do I use my XYZ account? We have opened a XYZ account in your name, using information provided by your employer, because you need a brokerage account to participate in the program. Any shares you are allocated will be placed in your new XYZ account automatically. Once you have paid for your shares, you may sell them or transfer them to another brokerage account, and close your XYZ account, if you like. H owever, since your XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such as discounted commissions for buying and selling other stocks. Other questions? You can get answers from XYZ at the web site or the automated phone line. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1
    • Timeline PHASE 1 PHASE 2 PHASE 3 Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19* 2/20* 2/21 2/22 2/23 2/24 2/25* 2/26 A B C D E F G Participant kits arrive Submit your indication of interest and brokerage application; follow p by checking your status Confirm your interest Trading day: Shares Share payment due between 6 p.m. and allocated and public 10 p.m. Eastern Time trading startsStep-by-Step Instructions *Schedule could change; watch for notification or check with the program phone number or web site. PHASE 1 C . Send in your form(s). All participants need to Follow the instructions on the web site or phone line to confirm how many shares you are interested in pur- To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account numberSIGN UP FOR THE PROGRAM send in Form B. You will also need to send in Form A chasing. Your shares will be allocated soon after the on the memo line. Fill out a deposit slip (from the unless you submitted your Indication of Interest on the confirmation period (typically within two hours). Once confirmation statement acknowledging reciept ofBY FEBRUARY 19 Web page web site. XYZ Brokerage Services must receive shares are allocated, you will be responsible for paying your Indication of Interest) and send the check and your information by February 18, 2002, or you won’t image to comeA. Fo rm A : A llo for any and all shares in your account. ca tio n R e q the slip to: uest W h a t th is Fo be able to participate in the program. Be sure to allow r m is Fo r When you fill ou t, sig n, an • You let u s d send in th is form , y ou d o Submit your Indication of k now th two th in gs: lik e us to allocate at you’re in terested in p articip ating in • You ack nowledge to yo u. th e prog ra m and agre e to and h ow many If yo u are in dicatin th e term s th sh are you’d g your in terest at a re spe lled H owever, u nless u sin g th e p rog ou t below. you alread y h r am’s web site ave a brok era , y ou d on’t n ge account with eed to send in F idelity, yo u th is form . time for the mail. W h a t Yo u still n eed to sen A g r e e to b d in Fo rm B . y S ig n in gInterest. There are two ways you By Regular Mailcan do this: If you need to send your materials overnight, use the XYZ Investments Sam Sampleson PHASE 3• electronically, by going to the 123-45-6789 overnight address on the next page. PO Box 770001, Cincinnati, OH 45277-0030 Z111111111Directed Share Program web site PAY F O R Y O U R S H A R E S(URL shown on facing page) By Overnight Express• by mail, using Form A, the D. Check your status. Sometime W I T H I N 3 D AY S O F T R A D I N G D AY XYZ Investments – Newco Wireless Programprinted form that comes with this guide before February 18, call the program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048Whichever version you use, read the prospectus first, phone number or visit the web site to make sure that everything is in order with F. Check your account to find out how many shares are in it and how much you owe. When you call or log To pay by wire: Instruct your bank (which mayand be sure you understand and accept the terms your XYZ account and your Indication of on to check, you’ll see the number of shares you have charge for this service) to wire your payment to:before you agree to them. Interest. You’ll need your Social Security Number been allocated and the final IPO price. This informa- and your XYZ Account Number (in box at lower left). By WireB. Fill out and sign Form B, the account You’ll also need a Personal Identification Number (PIN), which you can set up the first time you call the pro- tion will be available at about 9 a.m. Eastern Time on the first day of public trading. Chase Manhattan Bank, NA ABA Number: 021000021application. To participate in the program, you gram phone number or go to the program web site. For credit to: National Financial Services G.need to have a XYZ account that is registered in your name only and is not a retirement Send XYZ a check or wire for the Account Number: 066196-221 account. Based on data provided by full amount you owe. If your payment doesn’t For benefit of: Sam Sampleson your employer, we have created an PHASE 2 arrive within three days of the first public trading day, Account Number: Z00000000 account like this for you. You need to you will lose your shares. If your payment is late, you One Chase Manhattan Plaza CONFIRM YOUR INTEREST complete, sign, and return Form B or will give up any gains or be charged for any losses. New York, NY 10004 you could be subject to Federal tax E V E N I N G B E F O R E T R A D I N G D AY Be sure to allow time for the mail. Remember that withholding. you can’t pay for your shares with the proceeds you E. Confirm your Indication of Interest the night before get from selling those shares. Newco Wireless stock begins to trade publicly. You can confirm by phone or through the web site. The period for confirming is only a few Check List hours long. If you don’t confirm with us P E R S O N A L I N F O R M AT I O N PHASE 1 PHASE 2 during this period, you will lose your YOU’LL NEED opportunity to purchase shares through Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or this program. We expect that the period Complete all sections of Form B. phone the evening before the public trading day. Number of shares you can request for confirming will be from 6 p.m. to 10 Sign and send in applicable form(s) in time to arrive PHASE 3 100 to XXX,XXX p.m. Eastern Time on Tuesday, Febraury 19, by Monday, 2/18. Check to see how many shares I actually received and Your Social Security number but it could change, based on when the Securities Visit web site or telephone to verify that everything how much I owe. 000-00-0000 and Exchange Commission declares the registration is in order. Pay for my shares by check, electronic funds transfer, statement effective and the stock is priced. To be sure Your new XYZ account number or wire within three business days of the trading day. you have the right day and time for confirming, Z00000000 check with the web site or the automated phone line. www.XYZ.com/goto/newco 1-800-358-2670
    • Timeline PHASE 1 PHASE 2 PHASE 3 Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19* 2/20* 2/21 2/22 2/23 2/24 2/25* 2/26 Frequently Asked Questions A B C D E F G Participant kits arrive Submit your indication of interest and brokerage application; follow p by checking your status Confirm your interest Trading day: Shares Share payment due Is there a difference between the number of shares I request and the number I’m allocated?How To Participate In between 6 p.m. and 10 p.m. Eastern Time allocated and public trading starts There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actu-The Directed Share Program Step-by-Step Instructions *Schedule could change; watch for notification or check with the program phone number or web site. ally will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me?The Program PHASE 1 C . Send in your form(s). All participants need to Follow the instructions on the web site or phone line to confirm how many shares you are interested in pur- To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you SIGN UP FOR THE PROGRAM send in Form B. You will also need to send in Form AThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares chasing. Your shares will be allocated soon after the on the memo line. Fill out a deposit slip (from the confirm and the shares are placed in your account, you can opt out of the program at any time, with no unless you submitted your Indication of Interest on the confirmation period (typically within two hours). Once confirmation statement acknowledging reciept ofof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before the BY FEBRUARY 19 Web page web site. XYZ Brokerage Services must receive shares are allocated, you will be responsible for paying your Indication of Interest) and send the check and obligation or penalty. Once the shares are in your account, you are committed: you will be held respon- your information by February 18, 2002, or you won’t sible for buying, at the IPO price, all shares in your account.stock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. image to come A. Fo rm A : A llo for any and all shares in your account. ca tio n R e q u the slip to: est W h a t th is Fo be able to participate in the program. Be sure to allow r m is Fo r When you fill ou t, sig n, an • You let u s d send in th is form , y ou d o Submit your Indication of k now th lik e us to allocate at you’re in terested in p two th in gs: Why might the timing of the IPO change? articip ating in • You ack nowledge to yo u. th e prog ra m and agre e to and h ow many If yo u are in dicatin th e term s th sh are you’d g your in terest at a re spe lled H owever, u nless u sin g th e p rog ou t below. you alread y h r am’s web site ave a brok era , y ou d on’t n ge account with eed to send in F idelity, yo u th is form .Is This Program Right for Me? time for the mail. W h a t Yo u still n eed to sen A g r e e to b d in Fo rm B . y S ig n in g Interest. There are two ways you By Regular Mail Many factors can influence the actual date of an IPO. One factor is the Securities and Exchange can do this: If you need to send your materials overnight, use the XYZ InvestmentsStock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down. Sam Sampleson PHASE 3 Commission, which must declare a stock’s registration statement effective before any shares of that • electronically, by going to the 123-45-6789 overnight address on the next page. PO Box 770001, Cincinnati, OH 45277-0030 Z111111111These factors could be related to the company, to one or more industries, or to the stock market in general. Directed Share Program web site PAY F O R Y O U R S H A R E S stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpected (URL shown on facing page) By Overnight Express developments in the stock market can also affect the timing of an IPO. It may be disadvantageous toThe choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions. • by mail, using Form A, the D. Check your status. Sometime W I T H I N 3 D AY S O F T R A D I N G D AY XYZ Investments – Newco Wireless Program launch a new stock offering when markets are unsettled or investor sentiment is negative. printed form that comes with this guide before February 18, call the program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048If You Want to Participate Whichever version you use, read the prospectus first, phone number or visit the web site to make sure that everything is in order with F. Check your account to find out how many shares What’s the best way for me to pay for my shares? You can pay for your shares by check (including personal check), electronic fund transfer, or wire, are in it and how much you owe. When you call or log To pay by wire: Instruct your bank (which may and be sure you understand and accept the terms your XYZ account and your Indication ofTo get started with the program, there are three things you need to do: on to check, you’ll see the number of shares you have charge for this service) to wire your payment to: whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead- before you agree to them. Interest. You’ll need your Social Security Number been allocated and the final IPO price. This informa- line, you will lose your allocated shares. You will also lose any gains you would otherwise have made,• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless and your XYZ Account Number (in box at lower left). By Wire stock and its risks. B. Fill out and sign Form B, the account You’ll also need a Personal Identification Number (PIN), which you can set up the first time you call the pro- tion will be available at about 9 a.m. Eastern Time on the first day of public trading. Chase Manhattan Bank, NA ABA Number: 021000021 or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them first and then using that money to pay. application. To participate in the program, you• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ- gram phone number or go to the program web site. For credit to: National Financial Services When can I sell my shares? G. need to have a XYZ account that is registered in ing your investment goals, how you plan to pay for your shares, and how much exposure you may want your name only and is not a retirement Send XYZ a check or wire for the Account Number: 066196-221 You can sell some or all of your shares at any time, beginning on the first public trading day. However, to a single stock. account. Based on data provided by full amount you owe. If your payment doesn’t For benefit of: Sam Sampleson PHASE 2 you won’t receive any proceeds from selling shares until your payment for the shares has cleared— your employer, we have created an arrive within three days of the first public trading day, Account Number: Z00000000• Tell us how many shares you’re interested in buying, either by visiting the web site or by using typically seven business days. No matter when you sell shares, you must pay for them all within three account like this for you. You need to you will lose your shares. If your payment is late, you One Chase Manhattan Plaza Form A, the Indication of Interest Form. CONFIRM YOUR INTEREST business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage complete, sign, and return Form B or will give up any gains or be charged for any losses. New York, NY 10004 you could be subject to Federal tax E V E N I N G B E F O R E T R A D I N G D AY Be sure to allow time for the mail. Remember that commission. You can find the commission schedule at www.XYZ.com.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that is withholding. you can’t pay for your shares with the proceeds youa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos- How do I use my XYZ account?sible choices would be 150, 200, or 250 shares. E. Confirm your Indication of Interest the night before get from selling those shares. We have opened a XYZ account in your name, using information pr ovided by your employer, because Newco Wireless stock begins to trade publicly. You you need a brokerage account to participate in the program. Any shares you are allocated will be placed inWhen requesting shares, keep in mind that you might not be allocated the full number you ask for. can confirm by phone or through the web site. The period for confirming is only a few Check List your new XYZ account automatically. Once you have paid for your shares, you may sell them or transferDepending on supply and demand, you might not be allocated any shares. At the same time, it’s them to another brokerage account, and close your XYZ account, if you like. H owever, since your hours long. If you don’t confirm with usunwise to request more shares than you want, because you might receive — and have to pay for — P E R S O N A L I N F O R M AT I O N during this period, you will lose your PHASE 1 PHASE 2 XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such asyour full allocation. YOU’LL NEED opportunity to purchase shares through Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or discounted commissions for buying and selling other stocks. this program. We expect that the period Complete all sections of Form B. phone the evening before the public trading day.Keep this package handy until the program is over and you have paid for your shares. You can use the Number of shares you can request for confirming will be from 6 p.m. to 10 Sign and send in applicable form(s) in time to arrive Other questions? PHASE 3timeline on the following pages as a reminder of what you need to do and when. 100 to XXX,XXX p.m. Eastern Time on Tuesday, Febraury 19, by Monday, 2/18. You can get answers from XYZ at the web site or the automated phone line. Check to see how many shares I actually received and Your Social Security number but it could change, based on when the Securities Visit web site or telephone to verify that everything how much I owe. 000-00-0000 and Exchange Commission declares the registration is in order. Pay for my shares by check, electronic funds transfer, statement effective and the stock is priced. To be sure Your new XYZ account number or wire within three business days of the trading day. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. you have the right day and time for confirming, Z00000000 check with the web site or the automated phone line. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1 www.fidelity.com/goto/cingular 1-800-358-2670 www.XYZ.com/goto/newco 1-800-358-2670 5 documents > 1
    • Timeline PHASE 1 PHASE 2 PHASE 3 Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Mon. Tues. 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19* 2/20* 2/21 2/22 2/23 2/24 2/25* 2/26 Frequently Asked Questions A B C D E F G Participant kits arrive Submit your indication of interest and brokerage application; follow p by checking your status Confirm your interest Trading day: Shares Share payment due Is there a difference between the number of shares I request and the number I’m allocated?How To Participate In between 6 p.m. and 10 p.m. Eastern Time allocated and public trading starts There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actu-The Directed Share Program Step-by-Step Instructions *Schedule could change; watch for notification or check with the program phone number or web site. ally will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me?The Program PHASE 1 C . Send in your form(s). All participants need to Follow the instructions on the web site or phone line to confirm how many shares you are interested in pur- To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you SIGN UP FOR THE PROGRAM send in Form B. You will also need to send in Form AThe Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares chasing. Your shares will be allocated soon after the on the memo line. Fill out a deposit slip (from the confirm and the shares are placed in your account, you can opt out of the program at any time, with no unless you submitted your Indication of Interest on the confirmation period (typically within two hours). Once confirmation statement acknowledging reciept ofof Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before the BY FEBRUARY 19 Web page web site. XYZ Brokerage Services must receive shares are allocated, you will be responsible for paying your Indication of Interest) and send the check and obligation or penalty. Once the shares are in your account, you are committed: you will be held respon- your information by February 18, 2002, or you won’t sible for buying, at the IPO price, all shares in your account.stock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. image to come A. Fo rm A : A llo for any and all shares in your account. ca tio n R e q u the slip to: est W h a t th is Fo be able to participate in the program. Be sure to allow r m is Fo r When you fill ou t, sig n, an • You let u s d send in th is form , y ou d o Submit your Indication of k now th lik e us to allocate at you’re in terested in p two th in gs: Why might the timing of the IPO change? articip ating in • You ack nowledge to yo u. th e prog ra m and agre e to and h ow many If yo u are in dicatin th e term s th sh are you’d g your in terest at a re spe lled H owever, u nless u sin g th e p rog ou t below. you alread y h r am’s web site ave a brok era , y ou d on’t n ge account with eed to send in F idelity, yo u th is form .Is This Program Right for Me? time for the mail. W h a t Yo u still n eed to sen A g r e e to b d in Fo rm B . y S ig n in g Interest. There are two ways you By Regular Mail Many factors can influence the actual date of an IPO. One factor is the Securities and Exchange can do this: If you need to send your materials overnight, use the XYZ InvestmentsStock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down. Sam Sampleson PHASE 3 Commission, which must declare a stock’s registration statement effective before any shares of that • electronically, by going to the 123-45-6789 overnight address on the next page. PO Box 770001, Cincinnati, OH 45277-0030 Z111111111These factors could be related to the company, to one or more industries, or to the stock market in general. Directed Share Program web site PAY F O R Y O U R S H A R E S stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpected (URL shown on facing page) By Overnight Express developments in the stock market can also affect the timing of an IPO. It may be disadvantageous toThe choice to invest is yours, although you may want to consult with an investment adviser, financialplanner, family members, or anyone else who is typically included in your financial decisions. • by mail, using Form A, the D. Check your status. Sometime W I T H I N 3 D AY S O F T R A D I N G D AY XYZ Investments – Newco Wireless Program launch a new stock offering when markets are unsettled or investor sentiment is negative. printed form that comes with this guide before February 18, call the program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048If You Want to Participate Whichever version you use, read the prospectus first, phone number or visit the web site to make sure that everything is in order with F. Check your account to find out how many shares What’s the best way for me to pay for my shares? You can pay for your shares by check (including personal check), electronic fund transfer, or wire, are in it and how much you owe. When you call or log To pay by wire: Instruct your bank (which may and be sure you understand and accept the terms your XYZ account and your Indication ofTo get started with the program, there are three things you need to do: on to check, you’ll see the number of shares you have charge for this service) to wire your payment to: whichever is most convenient for you. However, if your payment doesn’t arrive by the payment dead- before you agree to them. Interest. You’ll need your Social Security Number been allocated and the final IPO price. This informa- line, you will lose your allocated shares. You will also lose any gains you would otherwise have made,• Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless and your XYZ Account Number (in box at lower left). By Wire stock and its risks. B. Fill out and sign Form B, the account You’ll also need a Personal Identification Number (PIN), which you can set up the first time you call the pro- tion will be available at about 9 a.m. Eastern Time on the first day of public trading. Chase Manhattan Bank, NA ABA Number: 021000021 or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them first and then using that money to pay. application. To participate in the program, you• Decide how many shares you want to request. In deciding, you may want to consider several factors, includ- gram phone number or go to the program web site. For credit to: National Financial Services When can I sell my shares? G. need to have a XYZ account that is registered in ing your investment goals, how you plan to pay for your shares, and how much exposure you may want your name only and is not a retirement Send XYZ a check or wire for the Account Number: 066196-221 You can sell some or all of your shares at any time, beginning on the first public trading day. However, to a single stock. account. Based on data provided by full amount you owe. If your payment doesn’t For benefit of: Sam Sampleson PHASE 2 you won’t receive any proceeds from selling shares until your payment for the shares has cleared— your employer, we have created an arrive within three days of the first public trading day, Account Number: Z00000000• Tell us how many shares you’re interested in buying, either by visiting the web site or by using typically seven business days. No matter when you sell shares, you must pay for them all within three account like this for you. You need to you will lose your shares. If your payment is late, you One Chase Manhattan Plaza Form A, the Indication of Interest Form. CONFIRM YOUR INTEREST business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage complete, sign, and return Form B or will give up any gains or be charged for any losses. New York, NY 10004 you could be subject to Federal tax E V E N I N G B E F O R E T R A D I N G D AY Be sure to allow time for the mail. Remember that commission. You can find the commission schedule at www.XYZ.com.You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that is withholding. you can’t pay for your shares with the proceeds youa multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your pos- How do I use my XYZ account?sible choices would be 150, 200, or 250 shares. E. Confirm your Indication of Interest the night before get from selling those shares. We have opened a XYZ account in your name, using information pr ovided by your employer, because Newco Wireless stock begins to trade publicly. You you need a brokerage account to participate in the program. Any shares you are allocated will be placed inWhen requesting shares, keep in mind that you might not be allocated the full number you ask for. can confirm by phone or through the web site. The period for confirming is only a few Check List your new XYZ account automatically. Once you have paid for your shares, you may sell them or transferDepending on supply and demand, you might not be allocated any shares. At the same time, it’s them to another brokerage account, and close your XYZ account, if you like. H owever, since your hours long. If you don’t confirm with usunwise to request more shares than you want, because you might receive — and have to pay for — P E R S O N A L I N F O R M AT I O N during this period, you will lose your PHASE 1 PHASE 2 XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such asyour full allocation. YOU’LL NEED opportunity to purchase shares through Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or discounted commissions for buying and selling other stocks. this program. We expect that the period Complete all sections of Form B. phone the evening before the public trading day.Keep this package handy until the program is over and you have paid for your shares. You can use the Number of shares you can request for confirming will be from 6 p.m. to 10 Sign and send in applicable form(s) in time to arrive Other questions? PHASE 3timeline on the following pages as a reminder of what you need to do and when. 100 to XXX,XXX p.m. Eastern Time on Tuesday, Febraury 19, by Monday, 2/18. You can get answers from XYZ at the web site or the automated phone line. Check to see how many shares I actually received and Your Social Security number but it could change, based on when the Securities Visit web site or telephone to verify that everything how much I owe. 000-00-0000 and Exchange Commission declares the registration is in order. Pay for my shares by check, electronic funds transfer, statement effective and the stock is priced. To be sure Your new XYZ account number or wire within three business days of the trading day. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. you have the right day and time for confirming, Z00000000 check with the web site or the automated phone line. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1 www.fidelity.com/goto/cingular 1-800-358-2670 www.XYZ.com/goto/newco 1-800-358-2670 5 documents > 1 10 pages > 4
    • Demonstrations — IWe Excel At Bad Visual Cues
    • Actual menu, Microsoft Excel
    • Demonstrations — IIRoadside Assistance
    • Demonstrations — IIIHere’s Looking At You, KIID
    • Key Investor Information Document (KIID)
    • Required in 2012 of all EU mutual fundsKey Investor Information Document (KIID)
    • 2 pages, plain language Required in 2012 of all EU mutual fundsKey Investor Information Document (KIID)
    • Content and order prescribed 2 pages, plain language Required in 2012 of all EU mutual fundsKey Investor Information Document (KIID)
    • Key Investor InformationThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information isrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­ ive research on individual companies, focusing on their fundamental qualities and their spotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgiumrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumSelectum Belgium FundObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to UnderstandObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalEquities and securities that to increase cash flows. The Investmentqualities are their potential represent a share in the business results of a company. Derivatives are financial instruments whose valueis linked to one or more rates, indexes, process of analysis that Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing share prices or other values. Hedging means seeking to reduce or cancel out exposure to Luxembourg business day.various investment risks.as interviews with senior management.includes research as well The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing process of analysis that Luxembourg business day.includes research as well as interviews with senior management. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing process of analysis that Luxembourg business day.includes research as well as interviews with senior management. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EURRisk and Reward Profile 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
    • Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing process of analysis that Luxembourg business day.includes research as well as interviews with senior management. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EURRisk and Reward Profile 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-When you sell your shares, they may be worth less than what you ket conditions or large unpredictable events, which could amplifypaid for them. If your currency as an investor is different from everyday risks and could trigger other risks, such as:the subscription currency of the Sub-Fund, changes in currency Counterparty risk The Sub-Fund could lose money if an entityexchange rates could reduce any investment gains or increase any with which it does business becomes unwilling or unable to honorinvestment losses. its commitments to the Sub-Fund.The risk/reward rating above is an estimate; it is not guaranteed. Derivatives risk Certain derivatives could increase Sub-FundThe rating is based on medium-term volatility (variations in the volatility or expose the Sub-Fund to losses greater than the costFund’s share price over a recent period, generally several years). of the derivative.Going forward, the Sub-Fund’s actual volatility could be lower orhigher, and its rated risk/reward level may be changed. Liquidity risk Certain securities could become hard to value, or to sell at a desired time and price.The Sub-Fund’s risk level reflects the following factor: Management risk Portfolio management techniques that have• The Sub-Fund invests in stocks, which in general are riskier than worked well in normal market conditions could prove ineffective bonds or money market instruments. or detrimental during unusual conditions.Key Investor Information 1 of 2 Selectum Belgium Fund Class F Founder
    • Questions?
    • less stick